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Go to my LOC site
Mainline Optical Connections World Optometry Insight

www.mylocaloptician.co.uk

Visited by around 1000 members of the public each day looking for an optician in their area who can provide their needs. Tell your local community what you can offer them from as little as £10 per month.


 
The database is searchable by location, town name, postcode and practice/company name, and now the search parameters have been extended to include specialities as each practice and all national brands in frames, contact lenses and solutions.

Practice specialities for enhanced and featured entries

Practices can select from the following specialities they provide from which the public can enter as a search criteria in their area.

Advanced retinal examination
Children
Contact lenses
Dyslexia
Eye protection
Keratoconus
Laser Surgery advice
Learning disabilities
Lighting information
Low vision aids
Orthokeratology
Red Eye Assessment
Sports Vision
Squints
Trained in Rehabilitation
Vision in the workplace

We are happy to assist in adding further specialities after consideration.

It's a simple process to tick the boxes on line using our contact form, where you will also find the current brands you can select that you stock.

There are two opportunities open to you to provide this information to the public.

Become a featured entry on the new database and we will provide you with an enhanced entry and at the top of the listing, which will contain 150 characters describing briefly your practice which will link to a webpage (see “read more” tab on entry in example below)

Featured entry example


Note the position at the top of Bedfordshire listing, the brief extra description, specialities and products, logo insertion and the Read More link to webpage.

Clicking Read More visitors are taken to your webpage on the site which contains as much information as you wish, image of practice, staff or equipment , more information on products and if you have one a link to you own site should you have one. You actually don’t need one as your page here acts as a mini web where you can attach downloads of any files, price lists, brand shots, contact information and promotional coupons, whatever takes your fancy and we will let you change the page 4 times a year for free. Here’s an example:

BBR Optometry are one of a number  opticians who have provided us with a featured entry and web page and here is their webpage

You can choose your own design providing images, logos and text plus extra images and text as downloadable files from the page. If you have a website we can link to that also which with additional SEO work we can provide within the package will lift its visibility.

If you want to follow a simple template that we have prepared then download this PDF containing simple instructions.

So what’s the cost?

There is a one off publication fee for us to put the page and entry together ready for publication of £15.00 plus vat, when the page is ready for publication you can choose to pay by month by credit/debit card or annually when the publication charge will be waived. The normal charges are £16.67 per month or £190 per year ex vat. First time users will be offered either the first three months free after payment of the publication fee or if paying yearly upfront a 25% reduction to £150 plus vat. You can provide us with all your practice details, specialities and brands stocked by filling in a simple contact order form for each practice address.

If you have three or more addresses to display then our multiple practice discount system will reduce still further your individual practice costs when you pay for an annual contract. (Monthly payment contracts are not eligible for discounts.) If you are eligible continue to complete the form for one practice and tick the box that requests us to call you before any payment is made.

Getting started

Fill in the submission contact form and select your chosen entry type, featured, in this case, complete the purchase either as an annual payment or monthly with a publication fee.

Annual payments will be taken on submission of the form, monthly payments will charge for the publication cost on submission but will not charge the first monthly payment until month 4 in your first year.

As soon as we receive your paid submission we will update your entry within 5 days to a featured entry box along with your additional 150 characters max information. Adding your chosen specialities and brands stocked plus identifying if you accept the mylocaloptician £10 voucher which customers can print from the site.

We will then await your instructions on how you want your web page to look by you sending an html page, image page or just logo and images plus text for us to complete. If you request highly complicated graphic art work there may be a small charge to pay but we will call you first to discuss the cost or alternatives.

Enhanced Entry, the next best thing

Enhanced entries provide a colour coded emboldenment with the same ability to choose specialism’s and brands, without the additional text or web links to your site. They are prioritised under featured entries but above the standard listing entry for the area search chosen.

Enhanced Entry example


 
The difference between featured and enhanced is seen by colour and by the missing Read more tag at the top right hand corner, as well as no practice information within the box and its position is prioritised below featured entries in your area.

Note that the specialisms are still highlighted along with brands and as with all entries the public’s rating level. (See later)

So what’s the cost?

There is a one off publication fee for us to put the page and entry together ready for publication of £10.00 plus vat, when the page is ready for publication you can choose to pay by month by credit/debit card or annually when the publication charge will be waived. The normal charges are £8.33 per month or £95 per year ex vat. First time users will be offered either the first three months free after payment of the publication fee or if paying yearly upfront a 25% reduction to £75 plus vat. You can provide us with all your practice details, specialities and brands stocked by filling in a simple contact order form for each practice address.

If you have three or more addresses to display then our multiple practice discount system will reduce still further your individual practice costs when you pay for an annual contract. (Monthly payment contracts are not eligible for discounts.) If you are eligible continue to complete the form for one practice and tick the box that requests us to call you before any payment is made.

Getting started

Fill in the submission contact form and select your chosen entry type, enhanced, in this case, complete the purchase either as an annual payment or monthly with a publication fee.

Annual payments will be taken on submission of the form, monthly payments will charge for the publication cost on submission but will not charge the first monthly payment until month 4 in your first year.

As soon as we receive your paid submission we will update your entry within 5 days to an enhanced entry box. Adding your chosen specialities and brands stocked plus identifying if you accept the mylocaloptician £10 voucher which customers can print from the site.

The standard listing

All opticians who are registered will have an entry in the directory and those not choosing featured or enhanced entries will have a standard entry with limited address details and will not be prioritised like featured and enhanced listings.

However  they can as all practices now can be searchable by speciality or brand. There position within the search page will be by alphabet and follow featured and enhanced entries. They will however carry a public rating.

Here is an example:


 
We strongly advise all practices to verify that their entry is correct as the odd mistake may have occurred in the re-entering of thousands of addresses to our new database. You can advise us of any changes by using the same contact form as those requesting upgraded entries, just submit without paying for selected upgrades and we will amend your details or add missing addresses.

However we strongly recommend at the very least you upgrade your entry to gain greater browser visibility to the 1000 or so people who use the site each day. At a minimum of £75 for a year it is really no great expense to allow people to search for your chosen specialities.

And now without any costs the public can search you by your specialisms and national brands you sell. You can do this yourself by clicking here now.

Click here for the contact form.

Read about the public's new rating system... click here


 
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