Zoobug to unveil new styles featured in their Collezioni Bambini, Spring/Summer 2009 edition ready for MIDO in March

Children’s eyewear specialist Zoobug will launch new sunglass styles at Mido, including a new wraparound shape in its 2nd Generation Flexibug collection.

The 2nd Generation Flexibug collection features Zoobug’s special flexible temple concept which wraps around the child’s head providing a snug fit without the need for temple tip shortening or bending.  The temples are made of TR90 with a rubber coating, while frame fronts are made from acetate or metal.

Zoobug will also exhibit the latest products in its optical line and the My First Zoobug sunglass range, featuring Silmo d’Or winner model Daisy, now offered in three fabulous shades of pink/white, blue/pink and peach.

Zoobug’s latest sunglass styles for 2009 – all of which will be on show at Mido  – are featured in the Spring/Summer 2009 edition of the Italian title Collezioni Bambini, one of Italy’s most prestigious children’s fashion magazines.

Eight different Zoobug styles including Silmo d’Or winner Daisy and the fashionable retro-inspired boy’s Flexibug Aviator are profiled in the main fashion features and in the catwalk reports.

“This editorial coverage is unprecedented, and I am absolutely thrilled that the Zoobug brand is being recognised by the international press in this way,” says Dr Julie Diem Le, creator/director of Zoobug London. “For a magazine of this calibre to feature such a large number of our latest styles indicates that our frames deliver great styling and up-to-the-minute fashion details which perfectly tie in with the children’s apparel collections for the coming season.

The added benefit is that Zoobug sunglasses do not compromise on quality. Each sunglass style offers high levels of UV protection as well as a truly comfortable fit, whatever the child’s age or face shape.”

Mido runs from, March 6th to 9th  in Milan and you will find Zoobug in PAV. 9 Stand S10