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Silhouette Style Days – The New Image Consultant Team

April 2012

Silhouette introduces a new Image Consultant Team, from the renowned “House of Colour”.

Silhouette’s new Image Consultant Team will consist of 10 image consultants who are fully equipped with the knowledge and ability to succeed at the Silhouette Style Days. Each team member has been trained as an Image Consultant and will have a dedicated territory in order to provide the absolute best service for Silhouette’s partners.
 
The friendliness of the team, competence and broad knowledge, together with the ability to empathise with people on all levels will significantly contribute to the success of the Silhouette Style Days.
 
After conducting hundreds of Style Days, Silhouette is proud to report that 99% of customers stated that they would recommend the days to other practices.
 
Testimonials from 2012 Silhouette Style Days included:
"It is an excellent way to show customers a different side to the practice and give them special treatment. Victoria was excellent with the customers. She is very friendly & knowledgeable, the customers really liked her & are over the moon with frame choices." - Wendy from Donal McGovern Opticians

"We'd like to run this event again. It was very profitable for our practice with 4x the usual turnover. It certainly leaves our entire team more confident in selling the Silhouette product." - Jean from Eglinton EyeCare

“Very enjoyable and extremely interesting day. We have learnt so much during the day which hopefully will help our future dispensing” - Heather from Alton Murphy Opticians
 
 
COURSE OF THE CONSULTATION

The consultation process begins by conducting an analysis of the following:
 

 SKIN TYPE
 HAIR TYPE AND EYE COLOUR
 FACE AND EYEBROW SHAPE
 PERSONALITY TYPE


Using gold and silver chains, together with a selection of multicoloured silk scarves, the image consultants will determine whether the client’s skin tone is warm or cool, clear or soft, and they will be shown a sample pallet of flattering colours to suit.
 
Hair and eye colour are key factors in the analysis process.  Hair colour advice will be given together with an assessment of eye colour to help with the frame colour selection. The face shape and scale will also be assessed in order to advise on the ideal frame shape and size to perfectly complement the face.
 
All customers are given a Silhouette gift bag containing same delightful items for Ladies and Gentleman as a memento of their style consultation and to complement their choice of eyewear.
 
The Silhouette Style Day costs £475. This amount is to cover the personalised invitations, POS materials (banner, posters and counter cards), gift bag contents and the time of an experienced and professional style consultant.
 
Silhouette Style Days provide an unforgotten experience for both practices and customers alike, adding complete support and delivering a unique and unforgettable experience.  

 
 
 
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