Wimbledon Eyewear's A Winner Come Rain or Shine
Wimbledon Eyewear has one eye on the British weather this year, offering patients a free compact Wimbledon umbrella with each pair of 2012 prescription sunglasses.
The promotion, which will support and drive practice sales, runs from June 18 to July 14 to coincide with the tournament and is open to all Wimbledon Eyewear stockists. Participating practices will be sent in-store promotional kits with a showcard, poster, umbrella and a display pair of sunglasses. In addition, for every pair of repeat Wimbledon sunglasses sold, practices will receive £2 on a reward card, which can be redeemed at 130 high street stores, restaurants and online retailers.
Rodenstock Frame Product Manager, Damien Klevge, said: “We all hope for a sunny Wimbledon tournament but we know it can rain so we are giving practices the chance to offer their customers the best of both worlds. Wimbledon sunglasses, supported by brand ambassador Boris Becker and worn by all the umpires and line judges, are the ideal accessory to give tennis fans a perfect view of the action.”
With 18 new models for men and women, this year’s Wimbledon sunglasses incorporate a variety of highly fashionable and classic styles.
The Wimbledon portfolio boasts a choice of plastic plano, single vision and superior bifocal and varifocal lens options of the highest quality. Opticians have the choice of thinner, lighter 1.6 mid index individualised lenses, which come with Solitaire Protect coating as standard.
The sunglasses come with an authentic range of full or graduated tint options. There is no additional surcharge for Shape-to-Shape (minimum substance surfacing), prisms or outside range when technically possible.
Only 2012 Wimbledon Eyewear sunglasses ordered with Rodenstock prescription tinted lenses and glazed from the Rodenstock laboratory will qualify for the promotion.