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Shamir announces the launch of Shamir Autograph InTouch™ “Vision for the Digital Age”

September 2012

Billed as the multi-purpose personalised lens for progressive lens wearers in touch with today's modern technologies and keeping pace with changing lifestyles that generate new needs, Shamir UK Ltd. is launching Shamir Autograph InTouch™.

Shamir Autograph InTouch™ A multi-purpose progressive lens, Shamir Autograph InTouch addresses the new needs and challenges to the eyes experienced by progressive lens wearers who are on-the-go, and regular users of handheld digital devices.  Designed with wide viewing areas that are quickly accessible, and optimised to the wearer's head-eye-hand position, Shamir Autograph InTouch is designed to meet the needs of today's consumers in touch with modern technologies.

To achieve this, the design of Shamir Autograph InTouch pays special attention to providing comfortable sharp focus in the 40cm-70cm range – the viewing range for using handheld digital devices. The new lens ensures quick appearance and up to 25% more addition power in the 40cm-70cm range when compared with other progressive lenses on the market.

In addition, it offers both a reading area and an intermediate viewing area that are up to 22% broader. Add to this the soft design of the lens providing an easy transition between lens zones, and the result is a lens that ensures optimal viewing comfort for every visual range and every activity.

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