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Eye-catching new window display showcases iconic brand

October 2012

Nothing is more important in assisting with the sale of high-value spectacles than creating the right impression – and now Porsche Design stockists can highlight this iconic brand’s credentials with an eye-catching new window display.

Prosche Design Window DisplayThe striking display strengthens the brand’s presence by showcasing other Porsche Design products that have become synonymous with high-quality workmanship, timeless design and state-of-the-art-technology, from sleek and dynamic sportswear and classic leather luggage to model cars and pens.

The attractive white window boxes are available from Rodenstock, which will also supply customers with a range of Porsche Design display items*.

John Harrup, marketing communications manager, said: “A good, creative window display is a powerful marketing tool that can entice passing customers into your practice and promote your brand to the wider community.

“The new Porsche Design window display can greatly enhance the way you communicate the brand and its image, helping to sell not just high-quality luxury eyewear but the whole Porsche Design lifestyle.”

The growing importance of promoting a practice in today’s challenging times will be reflected at the 2012 Rodenstock Club Awards. This year, for the first time, three marketing categories have been introduced – including best window display – to reward practices who have demonstrated excellence in promoting themselves, their products and services.

The competition continues until 30 November 2012 but practices wishing to enter any of the marketing categories are asked to submit entries by 23 November.

The winning practices will be announced at a lunch and awards ceremony at The Landmark, London, on Tuesday December 18. All the winners will join Rodenstock on a trip to Prague, the bohemian capital of the Czech Republic.

 
 
 
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