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Rodenstock promotion offers state-of-the-art prizes

March 2013

Opticians are being invited to take part in Rodenstock’s Impression® Promotion 2013, giving them the chance to win one of the leading eyewear manufacturer’s innovative marketing, consulting or dispensing tools.  Between now and the end of June, every Impression® lens dispensed by a registered practice will earn them points which can then be redeemed in July for their choice of prize.

Prizes include an LED Smart TV screen, to create the ideal bespoke marketing tool; an Apple iPad, complete with Rodenstock dispensing aid apps; and an ImpressionIST® 3 centration unit for fast and accurate spectacle measurement, complete with WinFit® Reference ordering software and Nidek 3D form tracer.

Rodenstock is also offering prizes to Impression® lens wearers if they complete an online questionnaire on how they feel about their new lenses. Every completed questionnaire earns additional points for the practice.

Rodenstock Lens Product Manager Debbie Bathgate says: “This is a great opportunity for opticians to win state-of-the-art marketing, dispensing and consulting tools to provide their businesses with the best possible support. Rodenstock understands the importance of marketing for independent practices and continues to develop ideas to assist them in new customer acquisition and existing customer retention.”
Since the launch of the first true individual lens in 2000, Impression® has enjoyed rapid growth and market success. The Impression® family of lenses has been extended to sport lenses, near comfort lenses (Impression® Ergo), single-vision lenses (Impression® Mono) and the free design progressive Impression FreeSign®. In April, Rodenstock plans to further enhance the individual optimisation of all Impression® lenses with a new feature, the pupil-optimised correction, providing pin-sharp vision at all distances and in all light conditions.

To register for the Impression® Promotion 2013 and receive the marketing pack, which includes redemption poster, A4 consumer showcard and questionnaire advice card, contact Rodenstock’s marketing team.

 
 
 
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