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Summer sunglasses – bling gives way to simplicity

April 2013

Refinement and simplicity will be key trends this summer when it comes to sunglasses.

“People are definitely going for a more sophisticated look rather than ‘bling’,” says Damien Klevge, Business Manager Eyewear at Rodenstock UK.

Rodenstock sunglasses“Sparkling or crystal components are not as popular as they used to be – metal details or inserts on lugs or temples are more widely preferred.”

Brown will continue to be a big hit for women in 2013, both in eyewear colour and lens colour. Gents are more and more likely to go for a little bit of colour, such as dual tone inside the temple, or light colour accent on the temple, says Damien.

“Opticians should focus on prescription lenses as this is a growing market where their expertise makes a difference.

“Patients are mainly looking for quality materials and components for these kinds of products. Mid-sized frames will be the most popular because they can accommodate comfortable and aesthetically pleasing prescription lenses.”

 
 
 
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