New 2014 Wimbledon Collection Set to be a Smash Hit
Rodenstock has unveiled a brand new Wimbledon eyewear collection for 2014. With 18 models for men and women, this year’s Wimbledon prescription sunglasses incorporate a variety of highly fashionable and classic styles.
Practices stocking the collection will receive comprehensive marketing support from Rodenstock, which manufactures the eyewear collection, as well as the chance to win tickets to the tennis Championships this summer.
Marketing tools include an eye-catching 18-frame display stand, 2014 campaign posters and counter cards, outstanding patient mailers for direct marketing, official 2014 retailer signage, customised spectacle cases and artwork for local advertising.
The 2014 Wimbledon portfolio boasts a choice of plastic plano, single vision and superior bifocal and varifocal lens options of the highest quality. Opticians have the choice of thinner, lighter 1.6 mid index individualised lenses, which come with Solitaire Protect coating as standard.
The sunglasses also come with an authentic range of full or graduated tint choices, together with polarised options. There is no additional surcharge for Shape-to-Shape (minimum substance surfacing), prisms or outside range when technically possible.
To further support the sales of Wimbledon Sunglasses, all participants can join in the Wimbledon Rewards Promotion, which runs from January to 30 September 2014. Each pair of sunglasses ordered is rewarded with points – the higher the value of sunglasses, the higher the points.
Wimbledon Reward Points can be redeemed for a stunning range of prizes at the end of the promotion, while total points can be boosted by winning one of the marketing and sales categories – best Wimbledon window display, best marketing campaign, most Wimbledon sunglasses with polarised lenses sold, most Wimbledon sunglasses with high index lenses sold (1.6 index), and most Wimbledon sunglasses with Impression® lenses sold.
Rodenstock Business Manager Eyewear, Damien Klevge, said: “We are confident the new range will be welcomed by practices and customers. Last year was excellent for Wimbledon eyewear and we’re certain the 2014 collection will be even more successful.
“And with an amazing range of prizes on offer to the top selling practices, there’s even more incentive to make the 2014 Wimbledon collection the reigning champion this year.”