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Swiss Eyewear Group and ADCL announce a European distribution agreement for the Rip Curl brand

June 2014

Swiss Eyewear Group (International) AG and ADCL announce the signing of a partnership agreement for the European distribution of the Rip Curl brand.

We are extremely pleased to enter into this partnership. There is enormous synergy potential with ADCL and the Swiss Eyewear Group joining forces to internationally distribute the popular Rip Curl brand. Rip Curl is a very intriguing brand that will perfectly complement the Swiss Eyewear Group’s product portfolio. Adding this edgy, highly recognized global brand is creating a lot of excitement within the Swiss Eyewear Group as well as with our European distribution partners” says Jerry Dreifuss, CEO of the Swiss Eyewear Group (International) AG.

“We have known the Swiss Eyewear Group founders and its management team for many years and are excited about entering into a new partnership with them. Between our distribution capabilities in the French market and the Swiss Eyewear Group’s access to a powerful international distribution network, there is tremendous growth potential for the Rip Curl eyewear collections.” says Olivier Petifils, Managing Director of ADCL.

The new Rip Curl eyewear collections will be launched through the international distribution network of the Swiss Eyewear Group at the start of the 2014/2015 sunglass season and will be displayed and promoted using a well thought through, effective marketing and point of purchase concept for the optical retailers. 

Swiss Eyewear Group (International) AG is a privately held, registered company with its headquarters in Zürich Switzerland. The Swiss Eyewear Group has a presence with its INVU. ultra polarized eyewear collection in over 40 countries around the globe. INVU. is a registered trademark of the Swiss Eyewear Group (International) AG.

ADCL is a privately held, registered company with its headquarters in Paris, France. ADCL was established in 1994 and is serving the French optical market with an extensive product portfolio including Rip Curl, Les Triplés, Schott NYC.

 
 
 
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