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optrafair 2018 ABDO ocuco
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Optrafair Preview

As Media Partners of Optrafair we will be bring you information about the suppliers you can visit at the show as they send in the information. You can also visit the official Optrafair page on our site.

Download the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors.

(Suppliers... Not here yet but showing at Optrafair? Then email us at, A new online resource dedicated to the profession

ABDO CET at Optrafair

FODO celebrate 30 years in UK optics with Optrafair events

Snowbird Finance’s stand reflects its continued expansion into the Optical Sector

Find our about the Great Ethiopian Run with Vision Aid Overseas in November

Boots Opticians to Attend Optrafair

Childhood Eye Cancer Trust brings stunning new awareness campaign to Optrafair 2015

Innovative Products from Mainline Optical Connections

Acuitas to demonstrate the many new features and improvements made to Acuitas and their product range

College invites members to visit them at Optrafair

Grafton show case new Super Technology Equipment at Optrafair this month

Exciting times for Optics UK reflected in Norville’s vision of the future

Children's Eyewear at Optrafair

Nikon showcasing the high-tech ‘Capture-i’ at Optrafair 2015

Free Fashion and Style Advice, and Inspirational Window Dressing

Paskal 3D Set to Excite Optrafair Visitors

Heidelberg Engineering launches connect investment club, A new online resource dedicated to the profession

Younger Optics, in partnership with Transitions Optical, have launched, the most comprehensive source of Transitions product information ever to be made available free of charge to the profession.

Registration is quick, easy and free and is open to, all professionals who will have unlimited access to the latest Younger Transitions, products, technical information, marketing tools, news, training and education.

If you want to run your own bespoke information, communication and educational program for your clients, all the resources you need are here. You’ll find details of Transitions® Signature VII®, Transitions® XTRActive® Grey & Brown, Acclimates® and Transitions® DriveWear® a click away.

Raising people’s awareness and asking them the right questions are important and you’ll find plenty of advice and guidance to help you make the most of Younger Transitions adaptive lenses.

Younger Transitions lenses are available on request from privately owned prescription labs throughout the UK and Ireland.

ABDO CET at Optrafair - places still available for most sessions

ABDO will be hosting a CET lecture programme this weekend (Saturday 18 and Sunday 19 April) at Optrafair. The lectures feature internationally acclaimed speakers, including special guest Bernard Maitenaz, the inventor of Varilux lenses. The lectures will be held in the specially designed ‘ABDO CET Theatre’ (T60), situated within the Optrafair exhibition hall. The programme will provide opticians with the opportunity to hear from some of the leading figures in the fields of R&D, vision science and manufacturing optics. Each lecture is approved for 1 interactive CET point and they are free to attend. Despite brisk online booking, due to the large capacity seating area, places are still available for most of the lectures and any remaining spaces will allocated on a first come, first served basis on the day.

In addition, ABDO will be conducting paediatric dispensing workshops on Monday 20 April at 9.30am, 11.00am, 12.30pm and 2.00pm. The workshop is approved for 3 interactive CET points. Admission is strictly limited with no advanced booking, places will be available on a first-come, first served basis. So remember to arrive promptly to ensure you secure a place!

All ABDO CET at Optrafair is approved for both dispensing opticians and optometrists. Practitioners attending each of the ABDO CET events on offer can acquire a total of 8 interactive CET points.

Click here for the CET Timetable

FODO celebrate 30 years in UK optics with Optrafair events - Stand R55

On the opening Saturday of Optrafair FODO will host a business themed day, whilst the following day will see a series of legal and insurance experts on hand to answers people’s questions and give free advice:



Virtual HR Dept
Our CbyHR platform with free employment, business and health and safety guidance.
James Bellow Abbey Legal Protection

Free VAT advice drop-in
No question is too hard (or too simple!) for our expert tax advisor Shaun King, writer of the Optical Confederation’s ‘Tax Points’.
Shaun King Shaun King Associates

Meet our lead director for individuals.
Glenn Tomison FBDO Self-employed DO, clinical instructor & trainer

Meet our domiciliary expert
Giles Butler Secretary of the OC’s Domiciliary Eyecare Committee ]



Legal defence
Bring your questions and problems to our legal defence partners from award-winning law firm BLM.
Rosie Shapiro LLB (Hons) MA & Laura Smith LLB Berryman Lace Mawer

Insurance, PPV and You
Meet our top clinical advisor to have your questions about clinical matters, insurance and PPV answered.
Professor Steve Taylor Optometrist, academic & consultant

Small Businesses
Meet our lead director for SME businesses.
Adrian Street FBDO Director, Norville Opticians

FODO Chief Executive David Hewlett said: “We are keen to speak to the optical front line about how they see the future of the sector, and we encourage them to visit our stand and learn more about what FODO can do for them. The FODO team will attend in force, ready to answer people’s questions about optical business, insurance and the services we supply to members.”

People can also visit the FODO stand throughout Optrafair to meet the organisation’s membership team, senior management and representatives from sister companies FODO Ireland and the National Community Hearing Association. Along with the usual assortment of goodies, including the ever-popular Vouchers at a Glance cards and tote bags, people can sign up for a competition to win an iPad at Stand R55.

Snowbird Finance’s large new stand at F67 at Optrafair reflects its continued expansion into the Optical Sector

Among the Snowbird team at Optrafair will be the newly appointed Business Development Manager for Optics, John Hood. As Healthcare finance broker Snowbird Finance Limited further expands its team to provide the best service to its customers and the industry and they will be focussing on a new Long Funded Lease opportunity that will be presented during the show.

Snowbird Finance understand there is no one size fits all solution when it comes to arranging finance for your practice. With our specialist knowledge of your industry, combined with access to the country’s leading lenders, we can provide you with competitive rates and finance options to suit your specific needs. We also have an in depth understanding of direct and indirect tax issues relevant to the optical profession and in particular, partial exemption rules to ensure you don’t pay any more tax or VAT than necessary.

Each day there will be a Suppliers Prize Draw taking place, so don’t miss out.

Don’t forget to take along your PHN visit card. Snowbird Finance are sponsors of your PHN site and will be happy to sign the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors at Optrafair.

Are you tempted to join the Great Ethiopian Run with Vision Aid Overseas in November?

Vision Aid Overseas will be at Optrafair in Birmingham on Sunday to answer all of your questions about the Great Ethiopian Run in November 2015.

Please join us on Stand B14 at 11am or 2pm on Sunday 19 April for a short Q&A session with our Event Manager, Martyn Paul, who will be leading the team in Addis Ababa later this year.

It is going to be an incredible event, and a very special way for our members and supporters of any running ability to support our 30th Anniversary. We hope you will be able to visit our stand to find out more.

Boots Opticians to Attend Optrafair 2015

Boots Opticians will be attending the Optrafair at the NEC Arena in Birmingham. Located at stand E40,

Boots Opticians will be exhibiting alongside some of the industry’s other leading brands, practitioners, suppliers and educators with the aim of helping eye care professionals expand their knowledge, gain continuing education and develop their businesses. The event also allows those with an interest in optometry to receive career advice, get immersed in the latest clinical thinking, try new products and learn more about the future of optometry.

Located in the heart of the event, Boots will highlight the extensive career paths open to optical professionals working at Boots Opticians. It will provide a great chance for professionals at all levels to discover more about the range of opportunities Boots have available and to ask questions to the people who are already involved. Whether someone is interested in management, support or clinical roles, there are a wide variety of exciting opportunities to develop and grow a professional career at Boots, and a chance to earn £500 when referring another optometrist.

Dr. Maggie Woodhouse OBE, Senior Lecturer at Cardiff University will be conducting two CET (Continued Education and Training) sessions on Sunday 19th April. Open to everyone, those wishing to attend should meet at the stand at 10.30am for the first session and 1pm for the second.

It’s been an incredible year for Boots Opticians, having introduced a market-leading new customer offer, opening new stores across the country and launching its new innovative Protect Plus Blue lens. The business is moving at pace and the buzz and excitement can be felt amongst practices and colleagues.
With numerous personnel on hand at the event to explain more about the company’s vision for the future as well as answer career related and franchising questions, Boots Opticians will also play host to a ‘Grab our Specs’ competition in which attendees will have the opportunity to win various spot prizes. Plus there will be a chance to get a sneak preview of exclusive new ranges from John Smedley, Jigsaw and Boots new Signature range.

So visit Boots Opticians at stand E40 between 18 April 2015 and 20 April 2015 at the Optrafair to learn more about the career opportunities available at Boots Opticians.

Childhood Eye Cancer Trust brings stunning new awareness campaign to Optrafair 2015

Visitors to this year’s Optrafair will have the opportunity to experience for themselves the innovative awareness campaign from the Childhood Eye Cancer Trust (CHECT).

In December 2014 CHECT launched a campaign to show parents that they can detect the early signs of eye cancer in children and potentially save their lives by simply taking their photo.

Flash photography is one of the easiest ways to spot the early stages of retinoblastoma, an aggressive, deadly eye cancer affecting predominantly young children.

A tumour in the eye can reflect back as a white pupil in a photograph, so when a child with eye cancer has their photo taken with a smartphone or camera using a flash, a white pupil can appear in the child’s eye in the image.

The series of four posters, made using innovative reflective ink, shows a close up shot of the eye of a real retinoblastoma survivor aged between two and five years old.

People are invited to take a picture of the poster on their smartphones. The pupil of the child’s eye will appear bright white in the photo, in contrast to the seemingly healthy-looking eye in the poster.

CHECT is bringing the posters to their stand at Optrafair 2015, giving delegates the opportunity to try out the groundbreaking technology for themselves, as well as finding out more about retinoblastoma.

A video demonstrating how the reflective ink works and raising awareness about retinoblastoma has already been viewed more than 875,000 times on the CHECT YouTube channel.

The campaign encourages people to share photos of their own children and the demo video YouTube link on Twitter and their social channels to help spread awareness, using the hashtag #haveyouCHECT.

CHECT is also asking media organisations to use the #haveyouCHECT hashtag when reporting on the campaign to spread the message further.

The cancer, which develops in the retinal cells, is fast growing and detection can save the child’s life and possibly prevent removal of the eye.

CHECT’s campaign demonstrates that the tool people need to see the warning signs is something they carry around with them all day, every day – their smartphone.

The posters were created by Wunderman, an ad agency working with Childhood Eye Cancer Trust.

The charity, originally called the Retinoblastoma Society, was formed in 1987. The trust’s work towards battling eye cancer disease includes providing comprehensive support to families, researching ground-breaking genetic discoveries and raising public awareness.

Joy Felgate, CHECT’s chief executive, said: “This a great opportunity to raise awareness of the signs of retinoblastoma in an exciting and engaging way that will leave a lasting impression on those that see it. The information they take away could save a child’s life. We are very grateful to the team at Wunderman for their inspirational work on this campaign.”

Matt Batten, Chief Creative Officer, Wunderman UK, said: "As a parent, health professional or carer of kids, it's very impactful to think that you just looked into the eye of a real child who survived this terrible cancer. And you were able to have a first-hand experience of what to look for in your own loved ones, or those in your care."

Mainline Optical Connections strive to give customers more new and innovative products and this Optrafair is no exception!

You’ve asked, we’ve listened, here it is…

Safe Clean

Mainline Optical’s latest edition to their lens cleaner family. Safe Clean is for worrying situations where the cleaner may react adversely with the frame or lenses. It is safe to use on all types of frames and lenses and is easy to apply via 150ml aerosol can. Safe Clean will be released at Optrafair on Stand P62 come along to sample some yourself!


We are bringing our MLM-9000 Auto Lensmeter which gives fast and accurate measurements, visitors will be able to play with them at the show and see for themselves how easy it is to use. The MLM-9000 also comes complete with a robust carry case making it ideal for locum visits.

Chemistrie Bespoke Eyewear

Want to attract new customers?

Visit Stand P62 to discover the magnetic power of Chemistrie Eyewear! Chemistrie’s patented magnetic lens-layering technology means you can easily transform an Rx frame into polarised sunglasses, readers, 3D glasses or computer glasses with the click of a lens. Chemistrie offers a way to trade up customers when making their purchase and also recall existing customers to enhance their existing glasses.

To find out more you can watch a video of the Chemistrie on our website

Huvitz Edging Systems

Re-equipping your lab? Mainline have been experts in the supply and support of edging systems for over 30 years now.

The Express Huvitz edgers (known as; XD/XQ) and the Excelon machines now incorporate an 'axial' grinding function, the latest method to help machines cope with slippery lenses. Operators can now select from the operating screen an 'axial algorithm' designed to eliminate rotational forces during lens roughing. This uses a progressive 'in out' action on multiple edge points which have been measured by the lens feeling process; selecting this is particularly useful for super hydrophobic lenses and hard materials like Trivex.

All of the edger’s are supplied with 2 years parts and labour warranty and come with various tracing and blocking combinations to meet your needs. All are OMA compatible so can work for you inside or remote to the business.

We offer several payment options and generous trade in deals. No obligation demonstrations are available. There are no other edger supply companies where the business owners are part of the operations and support team. Visit us at Stand P62 to see the Huvitz Edging Systems.

Easy Read

Promote your business with this quirky and innovative marketing tool. Easy Read is a different way to attract customers by providing them with a temporary solution when caught in situations without your glasses. Advertise a permanent solution for their eyes at your practice!

Don’t forget to take along your PHN visit card! Mainline Optical Connections are sponsors of your PHN site and will be happy to sign the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors at Optrafair.

Ocuco will use Optrafair as the perfect platform to demonstrate the many new features and improvements made to Acuitas and their product range


Ocuco the largest UK provider of practice management solutions have announced that Stand P10 will be the “must go” platform to learn about the Major new features and improvement that have been made to Acuitas, many having been requested by the Ocuco user groups.

These include new and improved business intelligence from LOGIX, a new integration of Microsoft Word and a new improved contact lens module including an online contact lens catalogue capability.

These three improved modules will provide:

 The ability to analyse Sales, Staff & Stock performance
 Creating & maintaining a template will be a breeze
 Embedding of images into letter templates
 Reduction in overhead costs to enter in CL information
 Validated CL catalogue with regular updates
 Reduction in cost & time overhead for CL ordering

Because they have listened and learnt from the ideas expressed by their user group many features have been added or adapted to make the whole IT solution an even more friendly system for all staff.

New Enhancements to Features in core products

 Multiple Rx’s per visit
 Improvements to new CL screens
 Simple till receipt
 Email communication history
 New area for Admin notes
 Easily maintain families and book appointments
 Scanning of Orders
 Order Route Status
 PIN login
 Movements Screen
 Non modal referral letters
 Embedding of images into emails
 Email receipts / invoices
 CL Expiry added to Work List
 New equipment links
 …And much more! Come along to Stand P10 and experience the improvements for yourself.

Don’t forget to take along your PHN visit card! Ocuco are sponsors of your PHN site and will be happy to sign the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors at Optrafair.

College invites members to visit them at Optrafair

As well as having a stand at Optrafair on 18-20 April at the Birmingham NEC, the College will be running two sponsored sessions on Monday 20 April, as follows:

10.45-11.45am: Why, when and how much? - An evidence-based approach to prescribing glasses for young children.
Professor Kathryn Saunders, Professor of Optometry & Vision Science, University of Ulster. This session is worth one interactive CET point.

1.15-1.30pm: Ask the expert, navigating ethical and clinical challenges in day-to-day practice.
Daniel Hardiman-McCartney, Clinical Adviser for the College.

Go and visit the College on stand D52, where you'll be able to meet key members of staff and test their soon-to-be-launched Guidance for professional practice web app.

Members of their education team will be there to help with any queries and Clinical Adviser, Daniel Hardiman-McCartney, will be at the stand on Monday to answer your clinical and professional queries.

Grafton showcase new Super Technology Equipment at Optrafair this month. Stand F50

Grafton Optical will be showing a number of hi-tech instruments on their stand F50 at Optrafair this month. Among their latest range of equipment is the EasyScan Retinal Camera developed in Holland and made possible by their new collaboration with i-Optics.

The EasyScan is a camera like no other in the marketplace, it provides for greater detail in retinal photography even through moderate cataracts and through pupils as small as 1.5 mm, using the latest SLO technology. SLO stands for Scanning Laser Ophthalmoscope technology which gives superior imaging far better in contrast to a fundus camera. Retinopathies are far easier to detect with a sharper image allowing for earlier detection and diagnosis.

No need therefore for time consuming pupil dilation reducing chair time and providing a more comfortable experience for your patient.

i-Optics plug and play design makes set up easy with simple usb. communications with your PC or laptop. The EasyScan is light to carry (less than 11Kg/24lb) between multiple work stations or on domiciliary visits. Addition to your network is simple and the imagery allows immediate assessment or review from any station. It also allows for remote updates and servicing.

Support staff can be trained to use it with its Internal Fixation light and self guiding software and there’s no need to darken the room when in use. The 3 minute eye health test provides your diabetic retinopathy, AMD and Glaucoma patients with reliable regular checking without wasting valuable clinic time and resources and has proven to provide an immediate return on investment as well as increased patient satisfaction. At Optrafair you will have the opportunity to join an EasyScan workshop on any of the three days in either the morning or afternoon sessions. SLO technology is new to Optics and the workshop will demonstrate the advantages of SLO over Fundus Cameras, how it works and how EasyScan can contribute to your business success. Click below to register your interest in joining the workshop today.

Register your interest

Also on the stand try out the incredible Visionix VX120 Vision Analyser providing a unique 7 in one space saving hi-tech piece of equipment that assesses of Refraction, Aberometry, Topography, Tonometry, Pupillometry, Pachymetry, and Anterior Chamber Analysis, all totally automatic with a one touch control. The accuracy provided by the 150 point aberrometry system and the speed that the whole process takes has to be seen to be believed. Already have your non-contact tonometer then choose the VX118 with all the advantages of its brother without the tonometry function.

You can watch a video at but this exceptional diagnostic tool deserves your visit.

Grafton products are carefully selected from the leading manufacturers in the world and they set criteria for all their equipment that allows for accuracy and speed of operation and for support staff to be easily trained and involved in the process. The care taken in the selection of Grafton’s broad equipment range and their own workshop and maintenance provision are among the many reasons why Grafton are so highly rated by ophthalmologists and optometry clinics in the UK.

Take a look also at the VX40 Lens Analyser, a unique automatic lensmeter. The VX40 detects all types of lenses: progressives, multi readers and single vision lenses as well as bifocals. It is compatible with all lens technologies and brands. Each point of a lens can be studied. The progressives and the freeform lenses will never be a mystery anymore.

And for the first time at Optrafair 2015 Grafton will show the VX35 Lensmeter which has the additional advantage of a lens marking system, whilst still using the VX40 technology.

If Grafton’s helpful engineers can drag you away from all this Hi Technology for a minute take a look at the small item, instrument and accessory shop where you can purchase and take away if required those small but important practice items.

Grafton are sponsors of your PHN site and will be happy to sign the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors.

These are exciting times for Optics UK and that’s reflected in Norville’s vision of the future

Norville is exhibiting at Optrafair with Frames on stand FQ28 plus Lenses and Equipment on stand R20. The innovations that will be on show mean that, if you haven’t seen the breadth of its quality products and services, the NEC will be the perfect time to find out for yourself.

Highlighting will be the trade show launch of INVU, the ultimate polarisation range from the stable of Swiss Eyewear Group. A complete range of both Plano and RX-able men’s, ladies’ and children’s frames.

Naturally, the fashion collections will show all the new releases from Barbour, Duck and Cover and Cecil Gee and a first, the launch at a trade show of Barbour International Optical and Sun.

Norville is certainly unique in providing such a broad range of products and services to Independents and having such a large range sometimes means practitioners forget to look at all the opportunities that they can test out in the sales area. Optrafair is a great opportunity to view what’s new in the Sports Rx spectacle collection, including ProGear prescription sports goggle and optical frame range. Norville has the ability to glaze the most complicated of high base lenses, meaning that you have your customer’s needs covered.

Norville will, of course, have prescription lens solutions, including Vista Mesh, which continues to yield great results for patients suffering from visual fatigue, whether at a PC, reading or night driving, or Migraine, along with the new E-scoop lens range, primarily developed for people with macular degeneration. Add to this our ReadEZ colour-specific contrast filters aimed at Meares Irlen sufferers. Norville will also have a full suite of HD lens options, including a number of occupational HD progressives.

Thinking of new workshop edger equipment in 2015? Norville Autoflow will be displaying the full ranges of Briot and Weco edging systems for the lab as well as products for both the practice and the workshop. Not only will a vast range of hand tools be on display but ‘Mr Spec-Care’ Rob Barrow F.B.D.O SMC (Tech) will be on hand to demonstrate how to use them.

Norville are sponsors of your PHN site and will be happy to sign the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors.

The Harry Potter effect and fashion savvy youngsters drive increased demand for children’s eyewear brands

Eyewear brands are reporting a large increase in demand for fashionable frames for children and young teens.

The leading UK optical trade show, Optrafair (NEC, Birmingham 18-20 April), will see the debut of many exciting new ranges destined for the UK high street.

Peter Beaumont, Director of Dunelm, one of the UK’s largest distributors of frames says, “Fifteen – 20% of our total sales are children’s frames. It has been a massive increase over the last 10 years and more than five percent in just the last year.

“Children’s frame designs are great fun because you can be more adventurous. Kids are more experimental now that spectacles have been verified as a true fashion statement, so the possibilities are endless. It’s surprising how early you can start creating a stylish identity through eyewear. Our frames are tailored to fashion-conscious youngsters, echoing adult styles but with a splash more colour or embellishment, especially for the girls.”

“One of our major brands is Retro which is suitable for anyone aged nine to 40 and includes a reference to Harry Potter styling with rounder shapes. It used to be the Milky Bar kid, now it’s Harry Potter. Whiz Kids is another major brand. We’ve just introduced our new summer collection for toddlers through to pre-teens, specially designed to suit small features and fit with young lifestyles.”

Continental Eyewear, one of the leading UK based distributors of spectacle frames, are also reporting a similar growth in the market. Neal Grimason, Marketing and Sales Director says, “The market has developed tremendously over recent years. Children today are very savvy, they know what they like. Heaven forbid if you attempt to get them to wear a frame that they don’t like! The children’s market mirrors the adult’s as far as style is concerned and we have seen a massive shift from metal to plastic in the last couple of years. We live in a very ‘brand aware’ culture and eyewear does not escape. However, our experience of the children’s market is that if styling is ‘of the moment’ and the frames represent value for money for parents – a brand name is not vital.”

Continental Eyewear has made considerable investment in its two ranges, Lazer Junior and the Zenith Zest collection for teens. Optrafair will be the first chance to see four new Lazer Junior frames and six new Zenith Zest styles. The investment has been rewarded with 18% growth in the last year. Lazer Junior is exported by the company to all of its 40 overseas territories.

Barry Dibble, Chairman of the Federation of Manufacturing Opticians (FMO) says,

“The market for children’s eyewear is being driven by the children themselves. They want access to the same modern, fashionable eyewear as their parents. Sports eyewear is another growth area as eye safety, good vision and protection from harmful UV radiation are increasingly recognised by parents as being important for their children. A child’s frame, however, is not simply an adult frame in a smaller size because their facial cranial measurements are still developing. Frame designers have responded to this and have produced eyewear suitable for this developing market from three months to young adult.”

James Dawson, an award-winning Dispensing Optician, MD and lead consultant at Serendipity Optical Consultants & 7Shades frame agency says,

“Wearing glasses has become cool, more and more people see them as a fashion item, kids and parents being no exception. A lot of children who don’t need glasses want them, they see their friends in them and want the same. In practice it is often the ones that don’t need them that get upset rather than the ones who do need them.”

James believes that one of the biggest influences on the trend has been the advent of the 3D cinema experience. “Kids are less self-conscious and definitely more style conscious. When cinema glasses appeared a few years ago teens were taking the lenses out and wearing them after they had left the cinema. Fashion stores began selling them with non-prescription lenses, even celebs are happy to be seen in their glasses, which in turn makes it popular to the celeb obsessed younger generation. They have become a fashion statement and a way for today’s youth to express themselves.”

Other leading children’s eyewear exhibitors showcasing their ranges at Optrafair include:

Dibble Optical, launching the new Miraflex ranges and, in a first for the UK market, the popular Dutch fashion label Vingino.

Eyespace bring Rockstar, modern and fun children’s frames for cool boys and young divas; and Basebox for youngsters.

International Eyewear with their Eyestuff collection – grown-up styles with bags of attitude.
Fan Frames – the Official Premier League Football eyewear including frames, sunglasses and glasses cases with ranges which also cater for kids and teens.

Norville will be highlighting the launch of INVU the ultimate polarisation range from the stable of Swiss Eyewear group. Plano and RX able children’s frames supported with an in store POS campaign.

Wolf Eyewear showcasing an extended Wolf Cubs collection for teens. A strong use of colour and fun acetate designs influenced by the current fashions and styles.

Nikon showcasing the high-tech ‘Capture-i’ at Optrafair 2015

Nikon Optical UK Ltd will be showcasing its ever expanding range of spectacle lens products at Optrafair 2015 including the Capture-I, an iPad-based advanced optical measurement system.

Nikon is renowned worldwide for its differentiating brand, cutting edge technology, service and reliability of its various product portfolios.

Featuring unique patented technology, Capture-i is a high-tech, advanced optical measurement unit that provides outstanding accuracy, yet is easy to use. Designed exclusively for iPad Air, Capture-i fits Nikon’s entire range of lenses from single vision to the most advanced fully customised progressive lenses, including SeeMax Master and Presio Power. Demonstrations will be available throughout the three days of Optrafair.

Nikon is also announcing its brand new summer promotion. The High Performance Sunwear range and complimentary offer runs from 1st May to the 30th June 2015. The offer applies to lenses ordered with the SeeCoat Plus UV coating. Buy one lens and receive the other lens with our compliments. For further details and brochures, just visit the Nikon stand.

Martin Thompson, Managing Director says, "It is a great pleasure for us to be at the Optrafair show and we are justifiably proud of our products and UK lens manufacturing facility. Our customers are the life blood of our business and it's always fantastic to meet and greet them at every opportunity. To have a brand recognised by consumers and not just a trade brand is a wonderful asset and one to be treasured".

Nikon continues to support the Guide Dogs ‘Sponsor a Puppy’ scheme. This year at Optrafair all entries into the competition will have the chance to win one of two awesome Coolpix cameras or a luxury pampering stay at Champneys Health Resort. All donations go to the charity, Guide Dogs for the Blind.

Nikon Optical UK Ltd will also be showcasing the latest range of support materials, advertising and iPad demonstrations during the event.

For further details and information, please visit the stand H10 and speak to one of their specialists.

Optrafair 2015: Free Fashion and Style Advice, and Inspirational Window Dressing

Optrafair, the leading UK optical show, is offering free professional fashion and style advice for retailers to take back to their practice at the iconic NEC show this April.

Alongside the opportunity to preview the latest frames from leading global brands and cutting edge boutique designers, visitors will be taken on a tour of the latest fashion trends including casual day wear and evening wear by stylist and image consultant Emma Russell. There will be four shows each day – a great opportunity not to be missed.

Emma, the managing director of Stylissimo, is an accredited member of the Federation of Image Professionals International. She will empower visitors with knowledge that they can put into practice with their customers, helping them to choose the right frames and make them look a million dollars.

With most high street opticians enjoying large windows onto busy high streets and competition from online retailers increasing, the shop window is vital. Visitors to Optrafair are invited to learn how to professionally dress their shop window and make those important first impressions count. Window dressing seminars, followed by a Q&A session, take place at the following times:

• 18th April 11:30 – 12:30 and 15:30 – 16:30
• 19th April 10:30 – 11:30 and 14:30 – 15:30
• 20th April 10:30 – 11:30 and 14:30 – 15:30

Nicola Lugard-Davies and Liz Rivers will be on hand to offer tricks of the trade and share their valuable experience in window dressing, display, merchandising and interior design.

Paskal 3D Set to Excite Optrafair Visitors

Visitors to Optrafair who are looking to update their practice can see the latest in eye examination technology which, at first glance, looks like a trip to a 3D cinema.

The Paskal 3D from Ipro was launched last year and has now won the approval of nearly 500 users across Europe. The exciting new dimension to refraction is downloaded via App to an iPad which then operates via Apple TV –

“This is the freshest, most exciting, innovation in the eye examination for a century. It carries out the refraction with unprecedented quality and speed in a relaxed and enjoyable way for the patient,” said Martin Himmelsbach, Managing Director of Ipro.

“Creating a cinema-like environment in the consulting room we are carrying out monocular tests under binocular conditions by using 3D technology. This is the first time that this has been done and eliminates the time needed for occlusion and the accommodating effects that occlusion brings,” he added.

Circular polarised filters allow the display of optotypes and other diagnostics to one eye at a time, leaving the other eye to see just the background landscape image of the test view. Both eyes are open during the entire refraction process. Apart from the standard tests provided with Paskal 3D the user has the option of some 70 other system tests.

“It is a modern, quick and very positive experience for people of all ages. The fact that it is based around a landscape and colourful hot air balloon imagery adds to the relaxed and pleasant environment created – a major talking point amongst patients and a great opportunity for practice marketing, too,” added Martin.

Operating independently of the Ipro practice management system, Paskal 3D can be integrated into any pms system. It was developed by lens expert, Dieter Kalder, who has previously worked for American Optical and Rodenstock, in conjunction with Fritz Passman, formerly head of the Department of Optometry in Dortmund.

Heidelberg Engineering launches connect investment club

The new SPECTRALIS Connect Investment Club, to be launched by Heidelberg Engineering at Optrafair, is set to bring cost savings and to facilitate access to the most advanced eye scanning technology.

All purchasers of SPECTRALIS, Heidelberg Engineering’s upgradeable OCT platform, are eligible to join the club, which brings tremendous cost savings, as Krysten Williams, Heidelberg Engineering Director, explained,“The more practices that join us in using the SPECTRALIS platform, the greater the savings will be for all. The scheme covers all methods of financing the purchase. Optrafair is the time when we want to really promote the fact that we have not just a superb OCT, but also an expandable multi-modality platform for enhanced patient care: an investment for the future,” said Krysten.

Keen for practices and clinics to maximise the opportunities for shared care programmes, the Heidelberg Engineering platform has recently seen the launch of 55 degree fundus imaging with simultaneous widefield OCT.

“In addition to the wide range of functionality already available on the basic platform, such as enhanced depth choroidal imaging, this new module offers the widest OCT available at 16.5mm,” she added.

The Investment Club allows practices to expand the functionality of the SPECTRALIS, or invest in additional systems, at a significant cost reduction. Heidelberg Engineering’s customers are set to receive an invitation to join the SPECTRALIS Connect Investment Club LinkedIn Group which will facilitate discussion with other SPECTRALIS users.

Along with the SPECTRALIS Connect Investment Programme, Heidelberg Engineering will launch the Connect Business Academy at Optrafair. This offers substantial member benefits for SPECTRALIS owners to help embed the technology into their businesses, including support with employee motivation, patient engagement, website maximisation and more. Practices are also provided with marketing materials to educate their patients and differentiate themselves. The materials are designed to target disease groups, specifically AMD, cataract, glaucoma and diabetic patients, as well as broadly advertise the benefits of the 4D HD Eye Health Check.

The campaign includes patient leaflets, and a mailer, roll-up banners, advertisements, postcards, posters, reminder letter templates, press release templates and a practice video for display in the practice or online.

Heidelberg are sponsors of your PHN site and will be happy to sign the PHN visit card to provide you with a chance to win a super prize as thanks for your visits to all the PHN industry sponsors.

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