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100% Header 2018

100% Optical Preview Pages for the "Fabulous Fifth"


The 2018 "Fabulous Fifth" show promises to be Bigger, Better and the BEST yet!

Upcoming Show Dates are 27,28 and 29 January 2018 at London ExCeL


As Media Partners of the Show for the 5th year PHN brings you all the news about new and favourite exhibitors and what you can expect to see at the "Fabulous Fifth Show"

Have you registered free yet?


Latest Exhibition Previews from 100% Optical’s Exhibitors

The UK’s largest optical event, 100% Optical, is promising a bumper gathering for its “fabulous fifth anniversary” at London Excel on January 27-29, 2018.

With a brand new 100% Audiology section, 20/20 catwalk, optical academy, future practice hub and a special fifth anniversary party, this is not a year to miss for 100% fans and followers, and the event is on track again to attract over 8,000 UK and international visitors.

Read about 40 of the exciting companies visiting 100% Optical in a few weeks time.

(Message to other exhibitors, if you are attending then you should be here for your free showcase in the Opchat Preview pages provided by PHN Media Partners of the event for the 5th year running.)


“The biggest range of optical product innovations and world-class learning” is the promise from the UK’s leading and optical event, 100% Optical, at London Excel on January 27-29, 2018.

Thousands of new products will be on show for over 8,000 visitors from over 200 international eyewear, contact lens brands and equipment exhibitors, with a re-invented 20/20 catwalk reflecting the stand-out designs.

Future-focused practises looking for inspirational new opportunities can make a beeline to the future practice hub. With a surge in practices exploring in-store hearing services, the event’s first ever audiology section, sponsored by Amplify Hearing, will make its debut.

Event director Nathan Garnett said: “It’s our fifth anniversary and we are pulling out the stops, and what is thrilling is that exhibitors are doing the same.

“So we have brands with stylish, innovative or eco-friendly materials, and products with amazing design aesthetics covering everything from luxury to fresh, fun urban looks. We have some hot, emerging British designers which as a British show, we applaud.

“Any optician exploring tomorrow’s trends will find it here, along with the best ideas from equipment and business service exhibitors and from cutting-edge ophthalmic and contact lens technology providers”.


Amplifon - stand W340

AmplifonSee Amplifon for the first time at 100% Optical to find out how to offer your patients help with hearing.

With over 65 years' experience and a network of approximately 3,500 points of sale, 3,500 service centres and 1,700 affiliates in 22 countries, Amplifon is a global hearing health specialist. It’s UK and Ireland network of 134 branches offers tailored hearing care delivered by professionally qualified hearing aid audiologists, regulated by the Health & Care Professions Council (HCPC).

Amplifon is looking to grow its network by extending its portfolio of day centres and will be at 100% Optical to start relationships with opticians who would like to offer their customers help with hearing.


They are inviting practices with a room that can be used one day a week more or less by one of their audiologists to test hearing and fit hearing aids to talk to them about working together.

They say there are 11 million people with hearing loss across the UK. That's around one in six of us. More than 40% of people over 50 years old have hearing loss, rising to 71% of people over the age of 70.

TuneAmp - Stand: W355

TuneAmp will be on show at 100% Optical. The patented hearing device has been developed to be sold by opticians.

The OTC hearing products are already sold by many opticians in Europe at an attractive price level.

It offers a solution to help 80% of the people with hearing problems and it’s a great opportunity for opticians.


IZIPIZI – stand E264

Foldable and pocket-sized #F shape launch at 100% Optical.

The newcomer of the IZIPIZI READING range is their foldable and pocket-sized #F shape! Ultra-light, the little pouch makes it easier to always have them with you.

Ideal to slip into a pocket, the new #F shape is practical, to have style within reach in all circumstances!

Mainline Instruments- Stand: M7

Mainline launch UFO at 100% Optical, the first plug and play fog security system designed to stop thieves in their tracks.

MLM6500 Lensmeter, latest technology at an affordable price, with free coffee machine! HPE410 Edger, a space saving unit designed to meet your needs, all products supported by Mainline’s unrivalled service and support.

MonkeyGlasses – stand E325

Monkey Glasses

UK launch of MonkeyGlasses latest collection at 100% Optical.

Monkeyglasses focus is sustainable Danish design for the environmentally conscious.

The frames are made from various nature-friendly materials such as biodegradable cotton acetate, recycled stainless steel and recycled waste material from production.

Purchase 12x MonkeyGlasses frames and receive 1x frame FOC.

PKP Optics – stand E334

PKP Swissflex

PKP Optics is delighted to be re-launching Swissflex eye systems at 100% optical 2018.

As well as keeping its pledge to continue supporting the thousands of Swissflex wearers in the UK.

It is introducing new products from Swissflex eyewear to the UK marketplace.

Swissflex frames claim to be the world’s most comfortable lightweight frames with an endless range of colours and styles to suit all, including baby’s, children’s, teenagers and adults.

To add to this PKP Optics is a Kent based independent prescription house offering surfacing, glazing and repairs with a comprehensive supply chain with all the leading lens casters. This enables customers to order a bespoke glazed frame with any preferred lens of choice.

Scorpion Eyewear – stand E130

Scorpion eyewearVisit Scorpion Eyewear at 100% Optical to discover more about its signature brands such as: Tonny, Tonny Kids, SCR, Marvellens, SeeMee and Francis Gattel.

Its advantage is positioned on offering the full production process: from the first sketches of the design, through to manufacturing and product packaging.

Scorpion Eyewear’s history is a story about passion for creation.

The company was founded in 2003 by Tomasz Urban and it has become one of the leading polish producers and distributors of spectacle frames and sunglasses.

During the last 14 years it has become an important international market player.

Murano Eyewear – stand D19


This year at 100% Optical, Murano Eyewear is celebrating its 20th anniversary.

Visit us at 100% Optical! and Get your voucher today

We are excited to be exhibiting at 100% Optical again this year, and it's the first time that the whole Murano team will be there for this spectacular event!

As it is our 20th anniversary, we have many great promotions going on throughout the year including a free frame offer for orders of 5 or more pieces placed at the show.

The voucher for this offer can be downloaded from our website and must be presented at 100% Optical to receive your free frame!

Murano Voucher

Since opening in 1998 Murano has provided independent opticians with high quality frames and first-class customer service.

For its anniversary it is running several promotions throughout 2018, and after the great success of its Venice prize draw last year, is excited to announce it is launching a new and improved version for its 20th anniversary at 100% Optical.

In addition to a fantastic holiday there will also be eight regional prizes to be won as a way to reward loyal customers and celebrate in style.

Visit stand D19 to join in the celebrations, and to view all the beautiful new styles it is introducing at 100% Optical.

Minima – stand E77

Minima Eyewear

Since its creation, Minima has not stopped inventing the glasses of tomorrow. From the first model to the latest novelties, Minima imagines innovative solutions to meet any needs.

MinimaRunning against the grain of fleeting collections that extol novelty for the sake of novelty, Minima focuses its creativity on utility to produce lasting innovations.

Timeless frames in a modern world. Market driven and market conscious, Minima has been cleverly inspired by the trends of these last few years and now offers a complete collection of rimmed frames, where quality materials (acetate, aluminium, beta-titanium) and sleek lines meet, without ever altering the very essence of the brand. Minimalism is still the collection's signature stamp.


Minima puts the spotlight on retro style, jazzing it up with the new Contour collection. Solid lines, with a pure and elegant design: discretion at your service… all metal.


Finesse of the temples in beta titanium, combined with new acetate shapes bring a totally retro-chic style to Hybrid-1 collection. Light and very comfortable, frames are available in many different shapes and are proposed in deep and firm tones.


STAND D23 (In Design Arcade)

OKO BY OKO Polaris

From its creation, OKO by OKO Paris has decided to entirely work with innovative materials to create and market highly-comfortable frames with unique and recognizable design – rich in colors.

Eyewear with strong added-value. In an effort to offer the best possible optical eyewear in the market. The use of stainless steel, bronze and acetate mixtures gives the brand its special identity.

Year after year, collection after collection, show after show – the brand continues - with even more passion and pleasure – to surprise its customers by remaining always more creative, more innovative, and more faithful to its values of design, colors and fun!

OKO by OKO Go EyewearPassionate in their design and their eyewear, the two co-founders, Philippe ZEITOUN and David BEDDOK, both opticians, have created frames which fulfil their styling concept. Their offbeat and colourful world creates the buzz in the designer arena, that they want to make affordable for all.

The first look at an OKO by OKO Paris frame displays its immediate beauty.

The frames are unique and different Whether for female or male, both are equipped either with a steel face, or bronze face or an acetate face, all with finely worked temples, folded or numerically printed – their design and innovative look set to seduce.

OKO by OKO Paris brand has pushed the limits of design, opened new opportunities that have turned old received thinking on its head,

Why not request some dedicated time to review the brand and get to know the Company? Email for an appointment at

Considering becoming a fashion range agent in the UK then contact OKO by OKO Paris.

Design Eyewear Group – stand E90, E04

Innovative and stylish, the new Sun Collection which will be showcased at 100% Optical, stays true to the legacy of ProDesign.

All designs have great attention to innovative details and a facial fit, second to none.

A centrepiece in the new sun collection is a functional and foldable frame, designed with a cool expression.

This year at IOFT in Tokyo, this foldable pair of sunglasses won the Japan Eyewear Award in the Sunglasses Category for its excellent design and comfortable fit.

“The functionality of the foldable frame is adding to its cool expression while the comfortable fit stays true to the ProDesign spirit,” says Cathrine Haugerud and continues “I’m truly proud of this international recognition.”

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Polaris Eyewear – stand E325

PolarisJoin Polaris Eyewear for the exclusive worldwide launch of the new A10 model at 100% Optical 2018.

Personalise Polaris luxury eyewear to match your customer’s style. Select the desired:

- Frame design and colour,

- Lens shape and size,

- Design features.

With over 30 years’ experience it combines state of the art technology with traditional handcraftsmanship to form each and every unique pair of Polaris eyewear.

Polaris eyewear also comes with an aftercare service, free of charge for the first two years where it recommends the eyewear is returned to its Milton Keynes laboratory where it can be cleaned, serviced and returned to its original beauty.

25% discount for Polaris rimless eyewear collections ordered at the show.

GO Eyewear – stand W02

Go EyewearThe UK will be one of the first markets to know the Ana Hickmann Eyewear SS18 collection.

100% Optical will be the stage where the latest colection will bring to the season new feminine and bright colors along with oversized styles, reflective lenses and new squared or cat shapes.

The brand presents a palet of colors to match each different outfit, making each frame or sunglass an absolute must have fashion accessory.

The AH3179
style presents new shades of pink, somewhere between peach and tangerine, combinating gorgeous new designs with the latest catwalk pattern proposals.

GO Eyewear
is a leading and innovative company within the optical market. Having launched throughout Europe in 2009, GO Eyewear is passionately dedicated to the design, production and distribution of spectacles and sunglasses. Our brands include Ana Hickmann, T-Charge, Hickmann and Bulget.

Safarro Eyewear / Coti Vision - stand E85


Fabulous shapes and fun colours arrive in London from Italy with the new SS18 collection from Safarro Eyewear. Just in time for the 100% Optical exhibition,

Safarro will be showcasing their fabulous handmade in Italy products.

The new colours and finer shapes promise to offer a unique Optical and Sunwear collection.

Earlier this year, the New York Times announced that '70s-inspired metal frames will be the style everyone wants to get their hands on this season. So right on trend, that is exactly what Safarro has in store to offer.

Inspired and created in Rome, we remain true to the sophisticated aesthetics of the brand. Handmade passion remains at the heart of the collection.

FM Optics – stand W13

FM OpticsWith a brand new campaign launched in October, Treboss invites you to “look at the fun side of life” at 100% Optical. Observe the world from different angles and discover awesome new perspectives. Enjoy what you’re doing. Have fun!

The Treboss collection is playful without being extravagant and therefore accessible to everyone. The subtle details, the unexpected combinations of colours and the smart design characterise the Treboss frames. Fun to wear, fun to see. Inspired by a passion for fashion and a striving for preciseness, the Treboss collection offers original, urban and fun eyewear designs at good prices. Made of a combination of TR90 and stainless steel, the frames are of the highest quality. They come in a variety of models and colours. Most models are unisex. Each frame is sold with its case and cleaning cloth.

Introduced by FM Optics (Fair Marketing) in January 2017, the Treboss collection is today successfully sold in several major markets such as Germany, Italy, the Netherlands, Belgium, Israel, and Canada. FM Optics is looking for new distribution partnerships worldwide, including the UK.

William Morris London – stand E120

William MorrisWilliam Morris are launching their London Gold Collection. Nine exclusive styles have been carefully crafted to offer a suite of premium acetate styles that go through a special process to become higher in density compared to normal acetate.

Acetate fronts are blended with gold metal finishes whilst stainless steel constructed temples make them light weight and extremely durable.

To give the frames an exceptionally beautiful and long lasting sheen, they use up to four layers of fine metals and then coat in a natural white palladium metal not often seen used in the eyewear industry. This increases the strength and durability of the stainless steel.

Finally, the collection is plated with a gold polished finish of a high quality to avoid discolouration of the hinges, rivets and temples.

The Gold collection has been developed to create a collection that offers high end, luxury acetate in retro inspired shapes with modern details, exclusive barrel hole temple tips and all in some of the thinnest and most lightweight acetate seen to date.

The collection is affordable and provides a real opportunity to offer premium styles made in high end materials without alienating customers and consumers alike. The high density acetate on show requires no additional glazing technique and can be adjusted in exactly the same way as normal acetate styles.

Founder and creator Robert Morris said ‘Our new Gold Collection is a stunning high end set of style that is a personally tailored and based on my influences of retro, modern eyewear.”

Silhouette – stand W120

100% sees Silhouette launch its new elegance collection.

Silhouette, the world leader in rimless eyewear, is excited to announce its latest Elegance collection, a luxurious range of 23kt gold plated titanium frames that embodies Silhouette’s passion for detail and excellent craftsmanship. The collection introduces a series of new frames for both men and women, each offering a stunning, contemporary and distinctive design statement.

From the ladies’ collection, the new Crystal and Charming Diva frames combine a softly waved design with a beautifully shined golden surface to achieve a glamourous, elegant look that will add a touch of sparkle to the wearer this festive season and beyond.

Inspired by the grandeur of 50s Hollywood, the Crystal Diva frame features a unique crystal applique design: a crystal setting technique whereby Swarovski crystals are applied by hand to create an exquisitely detailed frame.

Orcam - stand W06

OrcamOrCam’s artificial vision breakthrough device offers hope and independence at 100% Optical.

OrCam Technologies, the developers of OrCam MyEye, the world’s most advanced wearable assistive technology, has launched version 8 of the software that powers OrCam MyEye – thereby increasing the independence-giving functionality of its revolutionary device.

The incredibly intuitive OrCam MyEye harnesses the power of artificial vision to enable users to instantly and discreetly read text off of any surface and also to recognise faces, bank notes and products.

The OrCam MyEye is a wearable, easy to use device that has been pioneered to communicate vital visual information. It has been meticulously designed with the needs of people who are blind or partially sighted in mind, and can be used by children and adults alike, regardless of the level of visual impairment they have.

Version 8 of the software means that the OrCam MyEye now has:

• Enhanced facial recognition – the device can now distinguish between men, women and children (the previous software announced everyone as a ‘person’).
• Colour identification – this added feature provides the user with the colour of the items the device is viewing.
• Automatic page detection – OrCam MyEye can now automatically read a printed page without the need to ‘point’ at the page or press a trigger button. The device now reads ‘hands free’ 3 seconds after the text appears in front of the device.

Essilor - stand E340

2017 marked the successful launch of Essilor’s premium frame brand Bolon into the UK market.

Essilor PilotFor 2018 at 100% Optical, Bolon will be showcasing both new sun and optical lines. The 2018 new products will be backed by marketing campaigns starring brand ambassadors, Hollywood actress Anne Hathaway and American model Hailey Baldwin.

Essilor Ltd is also helping its independent partners capture market share in the emerging ophthalmic driving lens category with its new Road Pilot lens.

The branded driving lens combines two new technologies for the first time, in coating and design, to enhance confidence, comfort and driving performance, particularly during night-time, lower light and challenging weather conditions.

It is offered exclusively with a new Crizal Drive anti-reflective coating which reduces distracting glare from dashboard, modern headlights, street lights, traffic lights and set surfaces with up to 90% less reflections than a simple hard coat, to maximise clear vision.

It is available within unique single vision and Varilux forms, each tailored to deliver exceptional performance through design and coating. It can be enhanced with Transitions XTRActive which adapts to varying light conditions, so opticians can offer the ‘ultimate, 24-7’ driving lens giving clear vision from dawn to dusk to night-time.

Commercial director Randeep Gill said: “Driving without decent glare protection is risky and stressful. Statistics show night-time driving is when most accidents happen, is when 17 million UK drivers struggle to see, when 31% of UK motorists refuse to drive and 43% report blurred vision.

“This can be recommended for safety, comfort and confidence but also improved driving given impaired vision means slower reaction times behind the wheel. It’s giving the patient something new and filling a real need.”

The Crizal Drive coating is exclusive to the Road Pilot range and gives opticians another reason to explain the brand which set the standard for non-glare lenses 25 years ago.

The launch offers a reason to dispense Transitions XTRActive, its darkest photochromic lenses which is unique in activating instantly when the driver is exposed to visible light behind the windscreen, to cut sun glare and give comfort in the brightest light.

“It is a 24/7 solution for Britain’s 35 million motorists, and a new but big niche market,” said Gill. “The consumer multi-pair proposition is compelling as the Varilux lens is designed to be kept in the car where it is needed, and needed by law in France, Spain and Switzerland.

De Rigo UK - stand W140


De Rigo UK is delighted to announce the complete redesign of its house brand Police.

Following a major international study, Police and creative director Enrico Furlan decided to communicate with the rebels in a new voice, inspiring the 2017-2018 “Quiet Rebels” campaign. Alongside the established product lines, Enrico has refreshed the eyewear collections targeted at the fast fashion segment, such as the 'Discovery' line; focusing on more contemporary, distinctive and iconic frames for a younger market.

Police has the same importance of 30 years ago - deploying its iconic and uncompromising style to reach markets all over the world - but now it introduces a new way of expression. Today, the brand is aimed at the Modern Alphas; young people who wish to make a mark on the world they live in through their desire to express themselves.


The collaboration between the De Rigo family and the Scheufele family is an example of how two international companies can share the same fundamental values; a constant quest for perfection and excellence. Today, De Rigo Vision and Chopard present immaculate eyewear aimed at a younger target audience; introducing fresh campaign imagery and stunning new Sunglass styles.

Further to the new season, Rihanna and Chopard Co-President and Creative Director, Caroline Scheufele, have combine their creativity and passion to develop Haute Joaillerie and Joaillerie collections that blend urban chic with classic glamour; presenting the Ice Cube Campaign. The Ice Cube collection provides edge, graphic eyewear with truly intricate detailing; combining real ceramic with stunning geometric cut and metal lines.

Coti Vision - stand E85

Coti Vision

Safarro Eyewear is pleased to share its “Unmistakably Italian” Autumn/Winter 2017 advertising campaign at 100% Optical on the Coti Vision stand.

Remaining true to the sophisticated aesthetics of the brand, it has chosen the city Station of Feltre Italy as their shoot location.

Feltre is noted as being one of the most picturesque walled towns of Veneto Italy, combining Middle Age buildings with Venetian-style frescoed facades and palaces. This particular station was opened on the 11th of November 1886 and today provides the perfect Italian backdrop to reflect the essence of the Safarro brand.

Safarro prides themselves on applying timeless methods to create modern day designs and take retro inspiration to deliver modern shapes in contemporary and refreshing colours.

Inspired and created in Rome, they remain true to the sophisticated aesthetics of the brand. Handmade passion remains at the heart of their collection.

Eyespace - stand E230

EyespaceOpticians are invited to preview a new collection from Eyespace at the show, following their new deal with Land Rover. Leading British eyewear company, Eyespace, have announced a licensing partnership with iconic global motoring manufacturer, Jaguar Land Rover.

In line with the multi-award winning frame supplier’s focus on Great British Design, the new partnership will see Eyespace develop, produce and distribute the first ever ranges of sunglass and optical styles for the motoring giant – an Interbrand “World’s Top 100” company – under both the ‘Range Rover’ and ‘Land Rover’ labels.

With the internationally-recognised “Above and Beyond” tag-line sitting at the heart of the new collections, Eyespace have focused on bringing together technical innovation and high-style aesthetics to the frames, which will be available to independent opticians nationwide from January 2018. First to the market will be a premium men’s active-leisure collection of 20 Land Rover sunglass models, perfectly
placed for style-conscious men looking for the trusted capabilities and ingenious design celebrated by the Land Rover brand.


A corresponding Land Rover optical collection will further strengthen the brand’s presence. Sitting in a league of their own, super-luxe Range Rover collections - which will perfectly mirror the cutting-edge quality and technical performance that makes Range Rover first-choice for celebrities and luxury connoisseurs across the world – will follow later in 2018.

With a dedicated worldwide fan-base, the aim of Land Rover’s partnership with Eyespace is to expand the brand’s reach within the fashion accessory segment, as Lindsay Weaver, Branded Goods & Licensing Director at Jaguar Land Rover commented: “We are delighted to announce this collaboration with Eyespace. Our shared passion for great British design and technical performance makes

Eyespace an obvious choice for us to partner with”. Eyespace Managing Director, Julie Abel, added: “As a proudly British company, passionate about showcasing the incredible innovation that comes out of the UK we are delighted that this new partnership will provide the optical industry with another opportunity to champion world-class design and manufacturing.

The new high-performance collections will appeal for their attention to designer-detail, authentic styling and the unparalleled quality that is legendary to the Land Rover name.

As our first designer licensed brand, Land Rover Eyewear marks a meaningful and important addition to the Eyespace portfolio as we continue to succeed in our product and distribution expansion objectives” Opticians are now invited to book appointments with their Eyespace Sales Representative to preview the collection.


Shamir - stand L110


Ensure you take part in the ultimate driver’s experience and visit Shamir’s stand on W330 at 100% Optical. It will be bringing its very own Formula 1 simulator and holding a ‘Top Gear’ leader board sequel every day during the event. After a brilliant show in 2016, they wanted to return with something bigger, better and are confident it will be a highlight of the 2017 event.

Giving away three prizes each day of the event, the five fastest drivers will be called back at 4pm for the ultimate race off. Strapping themselves into the driver’s seat, each contestant will race in order to win first place and be awarded with a real life track day experience.

Second place will take a pair of Julbo Sunglasses whilst third will win VIP tickets to Grand Design. Ensure you bring your racing shoes and we’ll see you at the start line!

On its main stand L110, Shamir is hosting live demos of its latest technological sophistication, SPARK Mi™, in order to show how it can transform a business.

Until now, measuring a client for a new pair of glasses was an uncomfortable and time consuming process but with SPARK Mi™, acting as a stylish table top mirror, a couple of clicks and the patient’s image is immediately shown on the optician’s screen, along with an accurate PD reading.

The Optician can now access all measurements including fitting heights, frame box, DBL, BVD, face form angle and pantoscopic tilt from this quick, easy and comfortable experience.

Lenstec Optical Group - stand L210

Discover the mountain inspired designs of JULBO at 100% Optical.

ShamirBorn in the mountains of the Jura, and a partner of the greatest mountaineers, JULBO takes inspiration from their mountain spirit and the latest sporting trends to offer sunglasses with a unique character blending innovation, technical excellence, tradition and style.

EXPLORER 2.0 consolidates its reputation for peak performance. Faster, stronger, higher: high mountaineering is changing, and the same is true for Julbo’s flagship model. More ergonomic, better ventilation, slimmer and more stylish, Explorer 2.0 reaches new summits in performance. With large coverage, removable shields, 360° adjustable temples and high protection lenses, these glacier sunglasses are designed for extreme conditions without any comprise.

SHIELD combines technical excellence, versatility and style. Julbo has produced a stylish frame for cross/mountain bike hoppers to reflect both their spirit of adventure and technical ability. All-terrain and all-protection, Shield will open both your field of vision and your mind to what’s possible: Zebra or Cameleon photochromic REACTIV lenses for perfect vision, and non-slip curved temples with

Nose Grip so they stay on your head when things get bumpy! Air Flow ventilation and removable soft-feel side shields guarantee maximum comfort. The sleek rectangular shape ensures style and bold moves go hand-in-hand.

CAMINO is perfect for long-distance trails. Letting your footsteps and eyes lead you, whether it’s walking to Compostela, taking the legendary Stevenson Trail or trekking around Mont Blanc... Long-distance trails offer freedom and slow pleasures, with the focus firmly on discovery and observation. Julbo has invented an essential, light and functional piece of kit for trekkers. With ultra-wide coverage,

LenstecCamino offers faultless protection so you can go all the way.

CHAM is the iconic re-release – which transforms into a fashionable aviator style thanks to the detachable leather trim. The legends of the mountains were as tough as old leather! New generations are nostalgic for the authentic frame with leather side shields worn by the greatest mountaineers of Chamonix on all the world’s peaks. With this re-release, Julbo offers much more than a pair of sunnies: pure emotion, and the alchemy of shiny metal, soft leather and rivets, backed up by high-performance mirror lenses. Comfort and vision in the mountains, with equally good credentials for town or your travels.

New Julbo AEROSPEED / Unlimited Vision and Performance (above left)

For endurance addicts, triathletes seeking peak performance, cyclists and runners, Aerospeed is the perfect answer for a new dimension of vision and speed. Its giant photochromic Reactiv lens creates an XXL field of vision in the maximum speed position and in all other configurations. Innovative aerodynamics guarantee both all-comfort coverage and excellent penetration through air. Light, rapid and streamlined for seeing ever faster!

By 2018, Julbo will celebrate her 130th anniversary. 130 years of family history, 130 years of innovative ideas and 130 years of dedication for better visibility.
Since 1888, Julbo has consistently added unique technical value to glasses. 2018 promises (again) to be a beautiful year for Julbo.


Easyscan SLO Technology M206

It takes more than great ideas and capital to attract customers to your store - or practice - and retain them.

Easyscan SLO These days it takes genuine care and dedicated services: customers don’t come to your practice just for lower prices, that they percieve are found at low-cost multiples.

They come for you and what you represent. They choose to put their trust in you because they rest on your knowledge, they admire your expertise, and they look up to your dedication... and they can see value in that.

Because we would rather assume that technological excellence is a standard that you should be expecting from any imaging device manufacturer – us included - we prefer to let you know that the EasyScan is much more than a retinal imaging device: we offer you the means to share your expertise with your customers in a way that is easy to understand and memorable.

Customer education can play an important role in building and enhancing customer loyalty, which is the reason why we turned “the eye exam” into a pleasurable experience: it is quick, performed with a device that is easy to handle, requiring no dilation, no darkened room, and that also works with very small pupils. This allows you to spend more time with your patients.

Our technology allows you to spot changes and abnormalities in their early stages, and our software makes your life easier by providing you with videos and materials that you can use to make the results of the exams easy to explain and easy to understand.

EasyScan has a proven track record of opticians and optometrists that have met increased sales and customer loyalty using our device and its numerous features oriented towards customer education and interaction. Come and meet us on Stand M206

Easyscan Book NowGet to know this unique SLO technology and how it can benefit your patient and your practice by booking a one to one tutorial time to suit your show visit.

Heidelberg Engineering - stand M210

The SPECTRALIS SPIRIT from Heidelberg Engineering has been shortlisted for a prestigious national award and will be showcased at 100% Optical.
SPECTRALIS SPIRIT is one of six finalists in the member choice award Product of the Year in the AOP Awards 2018, which is run by the Association of Optometrists (AOP) and takes place during 100% Optical.

The AOP Awards recognise the highest levels of achievement in UK optics, and the Product of the Year accolade celebrates a recent product, launched in the last three years, which demonstrates successful innovation in the optical sector.

“SPECTRALIS SPIRIT brings fast OCT operation and intuitive image interpretation to the High Street at a time when we are on the cusp of care in the community becoming the norm”, explains Krysten Williams, Director of Heidelberg Engineering Limited.

“Just like its big brother – the world-renowned SPECTRALIS Imaging Platform – the SPECTRALIS SPIRIT uses patented TruTrack eye tracking technology to lock onto the patient’s retina in the same position each time to measure to as little as one micron of change. This high degree of accuracy ensures a low rate of false positives and increases the optometrist’s clinical confidence”, added Krysten.

The SPECTRALIS SPIRIT has been designed specifically for optometry practice workflow and links to a number of third party devices including fundus cameras and auto-refractors, providing all the information in one software platform that can be accessed anywhere in the practice.

The Product of the Year winner will be chosen by the profession, with AOP members invited to vote via an exclusive email link. Voting closes at 2pm, Tuesday 12 December with results being announced at a black tie dinner at 100% Optical on Sunday 28 January 2018.

Optos - stand M250

Optos would like to invite delegates to visit stand M250, within the Equipment Hub, to gain invaluable CET points and find out more about our patented ultra-widefield optomap® technology and Daytona plus imaging device.

Optomap ultra-widefield retinal imaging has helped redefine a visit to the optometrist by providing the ability to capture up to 82% of the retina and subsequently being a complimentary addition to a comprehensive eye exam.

Optometrists are able to illustrate their findings with credible, visually compelling images, easily showing patients the presence or progression of pathologies, creating added impetus for patients to follow through on recommended referrals.

While one of the most common applications for optomap may be in the diagnosis and treatment of diabetic retinopathy, optomap is also being used to detect early signs of retinal tears / detachments in the far periphery, AMD, glaucoma and non-eye diseases such as high blood pressure, heart disease and certain cancers. Optos has 500+ peer reviewed clinical studies and thousands of publications about optomap proving the long term value of this technology.

Birmingham Optical - stand M200

Inspiring technology, an extensive product portfolio and a wealth of expertise guaranteed to impress! Birmingham Optical return to 100% Optical for the third year running and can’t wait to meet you there.

The team at Birmingham Optical includes optometrists, dispensing optometrists and contact lens optometrists all of whom have worked in a retail environment, they have first-hand experience of enhancing the patient journey and are in a great position to support your business. Visit the stand and talk to the team about your business needs and they’ll be delighted to explore solutions to suit you.

NIDEK devices are known for their super easy automated operation, reliability and accurate results. From pre-test and consulting room to laboratory the technology is all intuitive and will enhance your patient and optometrist’s experience.

The cutting edge technology from Birmingham Optical is from brands you can trust – Nidek, Oculus, Keeler and Frastema and is developed and manufactured in the UK, Japan, Germany or Italy ensuring the very best quality, reliability and style.

The NIDEK OCT offers advanced clinical features in a compact, very easy to use device and is supported by a team of professionals to help you implement it into your patient journey. Manufactured in Italy the range of Refraction Units available can be ordered bespoke to suit your practice in a finish and colour to suit your branding.

Birmingham Optical is launching its new space efficient NIDEK desktop refraction system at 100% Optical in its third appearance at the event.

The NIDEK table top refraction system, the TS-310, is said to redefine conventional refraction through “one table, one device and one super small area” and allows simple, fast and accurate refraction.

It combines the trusted NIDEK Phoropter Head and high definition NIDEK LCD chart “in one super short form device”, to free up space in the practice.
Its compact footprint is 70cm by 40cm. It offers simple and accurate refraction and it combines refractor, control & chart. It can be used with the patient seated or standing and is easy to install.

Visit Birmingham Optical to experience world leading brands, meet a friendly knowledgeable team and get inspired with some special show prices. To book an appointment please email


MEI to debut at 100% Optical to promote their EzFit compact solution for opticians and small labs


MEI moves another step to go straight into the European world of opticians, planning to officially debut at 100% Optical next January.

Participating in this European trade show confirms MEI’s effort to penetrate the retail sector by showcasing its milling technology to small labs and shops and making direct contact with the EzFit target audience, including opticians.


100% Optical will offer MEI the possibility to give up-close demonstrations to local and international industry professionals and to further explain to them the many advantages of their compact solutions for opticians and labs.

In particular, MEI’s booth at 100% Optical will be showcasing one of the most successful EzFit solutions: EzFit No Block.

This machine represents an important achievement for MEI since, thanks to this product, for the first time small labs and high-end or high volume retail stores can now carry out ophthalmic lens edging without blocks (until now this was only possible with high-output MEI machinery designed for large-scale companies).
Based on TBA (Throw the Block Away) technology, which is already present in some MEI machines, the NoBlock system streamlines the workflow and makes it even more competitive for small labs and optical chains. “Industrial companies have stopped using centering blocks for some time now and we thought it was important to offer this benefit to smaller companies as well”, commented MEI CEO and Technical Director, Stefano Sonzogni.

EzFit No Block is part of the EzFit range which also includes the Standard, Advanced and TBA versions: a broad, diversified offer of compact machines that validates the company’s mission to customize its product line to really meet the needs of every customer.

MEI 100% OPTICAL 2018 – BOOTH B120

Braemar Finance - stand M15

Braemar FinanceBraemar Finance is showcasing its patient funding solution; ‘Fast Track’ at 100% Optical, which enables optical patients to apply for a credit facility to finance selected eyewear, specialist sportswear, contact lenses or multiple frames and lenses.

Fast Track is designed both for sole practitioners / small partnerships and larger corporate groups who want to be able to offer a funding option to their patients. It is available online and consumers can either request funds whilst on the business premises or at home at a time that suits them. End-users will then be provided with an instant decision to their application.

You can register for Fast Track by providing Braemar Finance with the relevant information about your business. You will then be offered choices from the interest free and interest bearing options with terms that best suits your business and your patients. Please note that all finance approval is subject to status.

Furthermore, the dedicated Braemar Finance team will provide introduction and training sessions to identify ways the Fast Track solution can best enhance your business objectives.

Aileen Boyle managing director at Braemar Finance said: “At Braemar Finance we take time to listen and understand our clients. That’s why we created Fast Track, which offers a funding solution to help SMEs and their own patients.

“We fully believe this product will give businesses the much needed support they require, in order for them to realise their business potential.”
Imedos - stand M02

IMEDOS Systems

Visit experts in retinal microcirculation, Imedos Systems, at 100% Optical.

ImedosThe microcirculation of the retina is an excellent window to the heart and the brain. Retinal vessels offer the unique opportunity to be examined in vivo and non-invasively and to provide valuable information about the condition of the body’s microcirculation.

Imedos is using these characteristics of the ocular transparency to analyze retinal arteries and veins – and is now presenting its technology for the very first time at 100% Optical!

The Static Vessel Analysis clarifies the status of the microcirculation by using a very well validated method of measuring the AV-ratio, which serves as an important biomarker in screening, for instance, for the risk of hypertension and stroke. The Dynamic Vessel Analysis performs functional diagnostics in order to assess the retinal autoregulation, playing an important role in vascular eye diseases like diabetic retinopathy.

Ophthalmodynamometry provides the special opportunity of measuring ocular blood pressure, which holds a particular meaning in the vascular aspects of glaucoma.

Large-scale cohort studies could prove the relevance and clinical use of the biomarkers gained from Retinal Vessel Analysis. We are convinced of the immense prospects for optimizing optometric screening and therapy guidance in chronic ocular and vascular diseases. There are extensive applications waiting for ambitious optometrists with perspicacity!

Learn more about the possibilities of Imedos products and your benefits in optometric and cardiovascular risk stratification.

Essilor – stand M205

Discover Essilor’s new Bespoke programme at 100% Optical. A new strategy aimed at independent businesses with the desire to embrace the digital age and actively use new technology to create a completely unique and new patient experience.

Essilor Bespoke is a business transformation programme that helps independents move to where they need to be to prosper and grow, it delivers financial success and positively changes the face of the business.

The patient will enjoy the highest visual performance and a complete in-store experience that they will come back for. Essilor has invested in a new dedicated team to work in parallel with the existing account management team. The Bespoke consultant works directly with the practice team to implement growth driving strategies which impact directly on the bottom line. Bespoke partners will also have their own marketing consultant to help them take their practice to the next level.

Randeep Gill, Commercial Director comments; “The Bespoke experience is not just about the patient having the best visual solution but the most remarkable experience of their eye examination.

“The 70 businesses that have already embarked on the journey show that the Bespoke programme has boosted competitive advantage and resulted in revenue growth.”

Grafton OpticalGrafton Optical – stand M16 and at the Future Practice Hub CET session.

Two great new pieces of equipment to be launched at 100% Optical this year

At 100% Optical Grafton Optical will announce the launch of the Nexy Retinal Imaging System.

Nexy – Seen the Difference?

Looking ahead is important. Being ahead is essential

Exclusively available in the UK through Grafton Optical, Nexy is an automated non-mydriatic retinal camera, capable of delivering high definition colour images of the ocular fundus with a 45° angle of view.

Grafton Nexy
High quality images

The images taken by nexy are extremely clear and detailed thanks to the optical filters in the device. Nexy's new technology allows you to obtain high-quality images even on patients with opacities or small pupils. The user can then make a truthful and careful analysis of the presence of possible pathologies.

Beyond human speed

Nexy can capture images of the fundus oculi with a 45° field-of-view angle, automatically and in less than 15 seconds, requiring no human intervention for mechanical operations. This sensibly reduces the time and energy of technical staff.

Nexy Retianl ImageOpticommerce

To book an appointment at 100% Optical to demo the Nexy or discuss with a member of the Grafton Optical team, please click here.

For a quote or to arrange a demo of the Nexy or any other products please contact or call us on +44 (0)1923 233980.

Grafton Optical is one of the UK's leading suppliers of ophthalmic instruments, equipping and servicing independent and larger chain opticians as well as Britain's hospitals.

Grafton Optical also launches for its first showing the SBM Sistemi Ocular Surface Analyser (OSA) at 100% Optical 2018.

Available in the UK through Grafton Optical, the Ocular Surface Analyser (OSA) offers a full assessment of the ocular surface through a combination of tests for dry eye diagnosis, from tear break up time to the tear volume production test.

It allows the analysis of the Meibomian glands, as well as various measurements and classifications according to international grading scales.

Grafton OSAThe OSA easily and efficiently integrates complex examinations such as meibography and tear film interferometry screening.

Dry Eye is commonly caused by Meibomian Gland Dysfunction (MGD). OSA shows the morphological changes in the glandular tissue and the system analysis of images obtained through the sensitive infrared camera (NIR) allows guided evaluation of:

• The presence and distribution of the Meibomian glands in the upper and lower eyelids

• The extension of the area with normal glands

• The percentage of the areas with or without altered glands

• The “absent” and “present” areas of different colour

Meibography, viewing the glands through trans-illumination of the eyelid with infrared light, allows the user to evaluate the morphology and drop out of the Meibomian Glands and to make an accurate MDG diagnosis.

The integrated software allows the user to analyse the functional and non-functional areas, and to evaluate the extension of the affected areas.

OSA provides complex lacrimal analysis that allows quick and detailed structural research of the tear composition. OSA makes it possible to identify the patient’s type of dry eye disease and determine which deficient layers (lipid, aqueous or mucin) should be treated.

To view the SBM Sistemi OSA video, please click here.

To book an appointment at 100% Optical to demo the OSA or discuss with a member of the Grafton Optical team, please click here.

Find out about Corneal Hysterisis and IOPcc and how it helps predict Glaucoma Progression and monitoring. At the Future Practice Hub.

Grafton ORA
Grafton Optical announces the Future Practice Hub CET session at 100% Optical 2018 - How useful are Ocular Response Analyzer measures ‘Corneal Hysteresis’ and ‘IOPcc’ in clinical practice?

The Ocular Response Analyzer® G3 (ORA) left is the only device that measures Corneal Hysteresis (CH), which has been shown to be a superior predictor of glaucoma progression. The Grafton Optical session is being led by Anthony Khawaja, Consultant Ophthalmic Surgeon at Moorfields Eye Hospital.

Corneal Hysteresis is an indication of the biomechanical properties of the cornea, differing from thickness or topography which are geometrical attributes. This session will discuss the meaning of these measures and their clinical utility, considering published medical evidence.

Studies have shown CH measurements to be significantly and independently associated with glaucoma risk.


Eyes with lower CH tend to progress more rapidly. Prospective longitudinal studies have demonstrated that baseline CH predicts the rate of future visual field loss in glaucoma suspects and patients.

The biggest challenge in managing glaucoma is predicting future progression. It typically takes 5-6 visual field test results over a period of months or years to establish progression rates. Different glaucoma patients with similar risk factors may progress at dramatically different rates. This is unnerving to patients and clinicians alike. Ideally we would allocate resources to those who require it most.

Since CH has been shown to be more predictive of future visual field progression than other factors, including this parameter in assessment of glaucoma risk will improve glaucoma decision making and facilitate earlier intervention to improve visual outcomes.

In addition to Corneal Hysteresis, Ocular Response Analyzer G3 provides Corneal Compensated Intraocular Pressure (IOPcc), a better indication of the true pressure, proven to be less influenced by corneal properties than Goldmann or other methods of tonometry.

This reading is also available in the Reichert 7CR Auto Tonometer which gives IOPcc as well as an IOPg reading.

See Grafton at Future Practce Hub 10.45 27th January. and on Stand M16 every day


OptiCommerce - stand B210

OpticommerceLearn how to harness the power of digital with OptiCommerce at 100% Optical.

Let the digital experts at OptiCommerce develop your online presence to ensure that new, high quality customers don’t miss you in the cluttered digital space.

At OptiCommerce, they believe opticians should be online and need to be involved in digital marketing. As the fight for business moves to include not just the high street but also the virtual world, it can be difficult for business owners to quickly gain the necessary expertise to confidently make the changes they need to be successful online as well as offline.

OptiCommerce have a team of highly skilled experts that cater to every aspect of the digital space. Whether you are looking for a copywriter with optical knowledge, a graphic designer who knows how to make your brand unique, an SEO expert who knows how to get you to the top of the first Google page or a web designer who knows how to make your website customer friendly and web responsive, as the leading web and digital marketing provider to opticians in the UK, they’ve got just the right people.

OptiCommerce have partnered with Google to help Opticians understand how to build a successful online presence for their business at 100% Optical

After the success of the OptiCommerce Digital Marketing Workshops this Autumn, it has secured the services of its Google contact to appear on the OptiCommerce stand.

The delegates made the most of their chance to learn from the Google Expert at the workshops; with information about search terms and trends specific to the optical industry and insider knowledge about how to use the power of Google to their advantage.

Grab your chance to get ahead with Google and visit OptiCommerce on stand B210 this year. You’ll get the chance to pre-register for a free Digital Marketing Workshop and to meet and chat to the Google representative.

OptiCommerce has worked alongside opticians for many years developing websites that work hard to attract new patients and digital marketing to give them a competitive edge. Combining the optical expertise of OptiCommerce with Google’s digital knowledge brings you a winning team designed to help your business succeed.

Mewscraft - stand B147

Mewscraft2018 sees Mewscraft once again returning to 100% Optical, showcasing its impressive portfolio of display products and optical practice refurbishments. Varying from a boutique style right through to the cutting edge, there are products and designs to suit any style.

Mewscraft’s team of four designers will be on hand throughout the show to talk to you about all things refurbishment. From a small individual spectacle display right through to full refits and everything in between.

With over twenty five years in the optical display and refurbishment industry, Mewscraft covers all aspects of refurbishing a practice. From one off displays right through to the full works including lighting, electrics, flooring etc. Be sure to pop by the stand to see a small selection of displays in the flesh and talk through what Mewscraft can offer you.

Focus clinic - stand B123

Focus Clinics, a world-leading independent refractive surgery, is attending 100% Optical 2018 for the first time at stand B123. You are invited to the stand to meet the team and demonstrate your surgical skills.

A new initiative from Focus Clinics is being launched, training optometrists to co-manage Refractive surgery patients. This will enable patients to be seen in your practice for their pre-operative consultation and aftercare appointments.

The clinical optometrists at the clinic will provide a half-day training session, which is CET accredited for attending optometrists. After the training session, optometrists will leave confident to handle questions from patients about refractive surgery. Also safe in the knowledge that experienced professional staff at Focus Clinic are available for support.

Some benefits of seeing refractive surgery patients in the clinic are:

- A more varied working day with interesting appointments
- Can provide a new revenue stream for the practice
- Build a new patient base for the practice (if refractive patients attend your practice, their families are also likely to follow)
- The practice is involved in their patients’ eyecare, through their surgery, and into the future.

Focus Clinics is the first choice for many patients across the country, and even internationally; these are some of the reasons why:

- Clinic of choice for many celebrities
- The most trusted clinic with an exceptional 9.9 Trust Pilot Rating from treated patients
- 100% of short-sighted patients, with the most common prescriptions achieve 20/20 vision or better
- Lifetime care guarantee
- Independent Clinic, owned by the surgeon so reputation and patient satisfaction is paramount
- No pressure on patients to undergo surgery, just honest advice from the professional team in a relaxed environment
- Patient numbers seen in a clinic day is limited so every patient has the best quality care

My-iClinic – stand B320

My iClinic


My-iClinic is excited to announce arrival of SMILE and PRESBYOND LASER VISION CORRECTION at 100% Optical.

SMILE (SMall Incision Lenticule Extraction) is the latest 3rdgeneration Laser Vision Correction treatment.

SMILE utilizes the high-precision femtosecond laser to create a lenticule inside the cornea and access incision in a single treatment step and is designed for treating myopic patients with or without astigmatism.

PRESBYOND Laser Blended Vision method offers an excellent opportunity to achieve freedom from glasses in people who need reading glasses whether they had previously needed glasses or not.

It is very proud of its surgeon owned and managed independent eye hospital proving best value treatment for cataract, glaucoma, macular degeneration and children’s eye care to self-paying patients who are proactive in choosing their treatment.



Brandlective® - stand B312

Brandlective®, a leading Digital marketing agency has announced plans to launch its new lead generation marketing services at 100% Optical.

The agency predominantly represents traditional trades that are looking to expand their offerings into the rapidly growing world of social media. ‘All business owners know they need to leverage digital marketing and social media, but there is still a huge demographic who don’t know how to transition from their core offline services to the online world. We exist to help with that process,’ claims Stacey Kehoe, Director of Communications at Brandlective®.

The package will focus on creating captivating content in the form of blogs, media releases and lead magnets that offer value to a niche audience. The best social media platform is then identified for the audience in question, and beautiful graphics will be used to attract and engage new customers. Brandlective then combines this with targeted advertising to ensure the brand reaches the right people generating a higher quality inbound lead in a much shorter period of time, reducing the stress involved in under-performing marketing campaigns.

‘We are really excited about this launch as it provides a well-rounded marketing service to businesses who are looking to improve their online visibility,’ adds Miss Kehoe.

To promote the launch of the new lead orientated marketing package, Brandlective® will be running a competition at stand B312 at the show where all entrants go into the draw to win £1000 worth of marketing services.

Currently 3 weeks out there are almost 200 exhibitors at the show, thake a look and download the complete listing here.


Information on Mainline Instruments - click here
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