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ABDO ORASIS optrafair 2018

Opchat Magazine Exhibition and Training pagesExhibition and Education News, October to December 2017


College of Optometrists announces new accreditation of Professional Certificate in Glaucoma.
Eyecare Health 2018 Conference details announced for February.
Things we liked at SILMO 2017.
SILMO closes its doors for 2017 and can look back on a highly successful year.
Yet another SILMO d’OR for Blackfin.
100% Optical announces addition of Audiology Section for 2018 show.
SILMO 2017 opens for business in Paris today.

College of Optometrists announces new accreditation of Professional Certificate in Glaucoma.

October 2017

Moorfields Eye Hospital NHS Foundation Trust and the UCL Institute of Ophthalmology have been accredited as a provider of the Professional Certificate in Glaucoma by the College of Optometrists. The course is designed to prepare optometrists to participate in formal referral refinement and ocular hypertension (OHT)/suspect chronic open-angle glaucoma (COAG) monitoring schemes and provides the core knowledge and practical skills required in the detection of glaucoma within a primary setting.

The course will mainly consist of online learning, with participants completing 14 online lessons. There will also be an induction day, a full day of face-to-face teaching, and an option to observe patients in a glaucoma clinic. It will begin on 18 March 2018 and lasts a total of twelve weeks. Enrolment began on 1st October 2017.

Jackie Martin, Director of Education at the College of Optometrists, said: “It’s great to see a third glaucoma course becoming available at Moorfields, enabling more optometrists to develop skills in this area and complete the full range of glaucoma higher qualifications. The College’s higher qualifications allow optometrists to take full advantage of opportunities to deliver community services and they are proving very popular, this is the ninth higher qualification in glaucoma that is available across the UK. The courses are all designed to fit in with the lives of busy professionals, with the aim that they enable optometrists to develop professionally and progress in their careers.”

Jay Varia, Principal Optometrist, Education Lead at Moorfields Eye Hospital said: “We are delighted to have had our Professional Certificate in Glaucoma course accredited by the College of Optometrists. Optometry is changing rapidly. As the needs of our patients and the demands on our healthcare system increase, the profession is ideally placed to extend its traditional role into more direct clinical care. The College of Optometrists’ complete suite of glaucoma higher qualifications that we now deliver allows optometrists to gain the skills that clinical care roles require. With the knowledge gained optometrists can work safely and confidently to manage stable glaucoma patients in the community or co-manage complex glaucoma in hospital clinics. These qualifications allow optometrists to demonstrate an ability to provide the best patient care in their chosen area and level of qualification. We are also very happy to announce that we are now able to provide clinical placements for students completing the Professional Higher Certificate in Glaucoma qualification at Moorfields.”

The Professional Certificate in Glaucoma is part of a growing collection of higher qualifications developed by the College to enable optometrists to provide extended services in key areas such as contact lens practice, paediatrics, low vision and medical retina. Courses are undertaken on a part-time basis and are designed to fit with life in a busy practice or hospital department.

In addition to the Professional Certificate in Glaucoma, Moorfields Eye Hospital and the UCL Institute of Ophthalmology also offer the College’s Professional Higher Certificate in Glaucoma, the Professional Diploma in Glaucoma, The Professional Medical Retina and the Professional Higher Certificate in Contact Lens Practice qualifications.

Eyecare Health 2018 Conference details announced for February.

October 2017

Eye Health Conference

Thea Pharmaceuticals are thrilled to give advance notice that booking is now open for the 2018 Eye Health Conference!

For 2018 we're taking the conference to another stunning and unique venue - The Principal Hotel in Manchester on Sunday 4th February 2018.

Eye hEalth

The 2018 Eye Health Conference has a fantastic programme with two tracks of educational topics for you to choose from, broadly split into Anterior Eye and Posterior Eye.

Book now to take advantage of our Early Bird offer – saving you 50% - tickets just £100 for a limited time only! To discover more about our exciting programme and to book your place, please visit our registration site


Extra Activities:

• Saturday afternoon:Escape Room activity…can you follow the clues and escape the room? This activity costs an additional £30pp – book this when you book your conference place

• Saturday evening: FREE drinks & canapes reception at the prestigious Refuge Lounge Bar within the hotel from 20:00hr . Please register via the online booking form.

If you would like overnight accommodation on the night of Saturday 3rd February 2018, please book direct with the hotel, where we have negotiated a special delegate rate - £129 B&B, Tel 0161 288 1111 and quote reference ‘EHC’

Things we liked at SILMO 2017.

October 2017

The buzz, the fashion and the people.

Pop Up frame dispaly


For the buzz the Pop Up frame tunnel certainly attracted many people to walk the walk through a narrow tunnel whose centre was filled with a long “Toblerone bar” shaped frame display with chosen examples from all the major designers at the show.

The three most fashionable designers must be the young collective of trainee designers from Turin mentioned later on PHN in the Kolor Me project by Essilor Sun.

Winners of Essilor projest

People? too many to mention but the Vinyl Factory and Blackfin for great stands, Moscot and Acuitis, both who have practices in London, as well as Tom Davies ebullient about his new upcoming factory opening, all attracting attention in SILMO.


All contributing to more stories for Opchat News in the future.



SILMO closes its doors for 2017 and can look back on a highly successful year.

October 2017

Vinyl Factory

More stands, greater visibility and plenty of visitors, yes that was very apparent as one spent 3 days out of the 4 open for business marching up and down the many aisles of the 2 large halls.

We await SILMOs audited figures but the show itself deserved its likely successes.

Even in the furthest outreaches of the hall one found a dynamic attitude on the stands of even the smallest exhibitor.


What was missing was the UK representation within the visitors we observed. We saw under 8 UK sole visitors unconnected to the UK stands representing UK goods.
There are some obvious reasons for this being that half of the UK’s dispensing outlets are run from a very small number of head offices or put another way a handful of frame purchasers. Given that the largest store retailers in the UK have a remit to sell mainly own brand or a limited number of international brands with special deals that explains the missing numbers.

But the independent half of our dispensing community was also missing. Surely it is an opportunity for independent retailing to go to SILMO and research the opportunities of highly successful and renowned brands. Quality brands abound at SILMO backed with beautiful merchandising and PR, that together would make a small independent’s practice stand out from the rest of the dross.

Euro styleMore interaction would work mutually for both suppliers and purchasers. For the lack of UK interest in international fairs does not encourage International manufacturers to invest in distribution within the UK.

The lack of commitment from UK buyers is therefore having a large effect on that of the designers. This will end as a race to the bottom if we are not careful. The independent sector has a huge opportunity to offer exciting and unusual brands providing a different experience for their customers.

This needs a determined effort to sell off the merchandise that’s been sitting on the same frame bar for years and making space for the new.

PHN is working on plans to bring more of these international brands with either small or no distribution salesforces in the UK. Not only will we showcase the excellent goods we located at

SILMO to the profession but providing coverage to the 1000+ members of the public that visit mylocaloptician each day.
Let’s work together in bringing quality fashion to the UK market place.

By working closely with these designers we hope to encourage them to attend our shows in the UK to which we are dedicated co-media partners of both.

Yet another SILMO d’OR for Blackfin.

October 2017

Blackfin SILMO award

After success in 2015 and nomination in 2016, Blackfin, the brand of titanium eyewear 100% made in Italy has once again won a Silmo d’Or award.

The brand has been awarded the Special Jury Prize for the model ARC BF822.

“We are overjoyed to have won this award on the fiftieth anniversary of Silmo, against the magnificent backdrop of the Grand Palais! This prize is a recognition of all the amazing work of a team whose members have been giving their all over the years, with love, passion and enthusiasm, to bring to the world not just our product but also our unique way of being Italian”, so said Nicola Del Din, Blackfin CEO.


Blackfin won a Silmo d’Or in 2015 in the Technological Innovation category with Sharklock, a company patent enabling the lenses to be locked into the frame inside the thin rim. Last year the model SLOT BF801 was nominated in the Sunglass category and went on to become a best seller.


October 2017

E Sun 1st prizeE-SUN™ KOLOR UP™PROJECT winners announced at SILMO 2017.

The three best proposals selected from the many presented by the thirteen students in their final year of studies at IED – Istituto Europeo di Design on the Jewelry and Accessories Design BA course (which also includes curriculum on eyewear design) were revealed today during an award ceremony at Silmo.

E Sun 2nd prize



The project was promoted by Essilor® Sun Solution™, the Essilor Group division dedicated to sun plano lenses, along with the Istituto Europeo di Design in Turin and the brief was to develop a “concept frame”, communication campaign and marketing tools based on E-SUN™ KOLOR UP™, an Essilor® Sun Solution™ brand and sun lens technology which guarantees a clear perception of colours and improved vision.





E Sun 3rd prize


These are the three winning projects left and above:



E Sun 1st prizeFirst prize goes to Denise Tatiana D’Orazio for the project Cycle (right)


For the innovative design: go outside to ride and enjoy the colors! E-SUN™ KOLOR UP™lenses help to see the beauty of colors, as you experience them like never before. At the same time the sunglass design has also been viewed differently, like a jewel.

This project has been renamed bloom by students in Advertising Communication: just as a flower blooms, the emotions of the world will open up for the first time to the wearer of KOLOR UP lenses and he will see its colors. The graphic design of the name “bloom” reflects the double use of this eyewear : lower case b for closed glasses and the two oo for open glasses.

E Sun 1st prize


Second prize goes to Juliana Vergara Rodriguez for the project Bulle Magnetique (right)


For its very modern concept: just as in nature magnetosphere protects us from being bombarded with electromagnetic radiation from solar wind, sunglasses with KOLOR UP™ lenses protect your eyes and also allow you to see the world.


E Sun 3rd prize

Third prize goes to Arianna Gambino for the project Fragmenta (left)

For the modern innovative design which perfectly translates the concept: fragments, with its metal frame, is presented in various styles that combine the assorted colors of the KOLOR UP™ lenses in order to let their best qualities shine and allow an individual, one of a kind style to be created.

Due to the high quality of the work presented, a further five projects were chosen to receive a special mention.

A special mention for Modern Fashion Design goes to Beatrice Picca Piccon for Urban Foliage
A special mention for Modern Lifestyle Design goes to Carola Nomden for Snapback
A special mention for Modern Design goes to Elena De Bastiani for See the Skyline
A special mention for RX frame with Kolor Up Lenses goes to Denise Tatiana d’Orazio for Clack
A special mention for Innovative Concept goes to Giorgia Donalisio for Prisma

Furthermore, Denise Tatiana d’Orazio with her project Light also won the Digital Media Mention: of all the students, she was the one who received the most votes in the online contest which was launched by the Essilor® Sun Solution™ web page during the summer.

The three best proposals were featured in an additional project involving BA students in Graphic Design and Advertising Communication who carried out the campaign images used in the booth.

"E-SUN KOLOR UP lenses enhance the beauty of colors and help to see the world better. The work of the students can definitely be defined No ordinary, showing that a strong sun lenses concept can be the source of inspiration for innovative designs. We thank IED and the students for this No ordinary partnership." – said Christophe Mayet, VP Marketing at Essilor® Sun Solution™ Division.


100% Audiology

100% Optical announces addition of Audiology Section for 2018 show.

October 2017


Constantly innovating, 100% Optical are excited to be bringing the new 100% Audiology section.

The new section will be featuring a wide range of exhibitors designed to cover every aspect of incorporating hearing services into your practice. 


Come along in January (27th-29th) to discuss with professionals how you could add another dimension and payment stream to your business.

The audiology village will contain many famous audiology street brands along with professional help in advising what best suits your customer within your practices.


100% Optical are co-media partners with us at Primary Health Net publishers of Opchat News and Mylocaloptician.

See the 100% pages on PHN here.



SILMO 2017 opens for business in Paris today.

October 2017

SILMO 50 At a start of a 4 day event that will welcome over 30,000 visitors the mood is very optimistic. A dramatic change to some previous years. Although we have no information as yet on day one, theres seems to be many more stands taking up all the space in 2 large halls.

Let's hope that the tide of optimism will flow over to the UK's 2 International shows in 2018.

SILMO this year is celebrating its 50th anniversary.

There's some new innovations here at SILMO, not least the pop up stand that allows top range designers and manufacturers to exhibit one frame each to be viewed by filing through a tunnel. Honestly its more effective than its sounds!

PHN will continue to report on the show in the coming days both on line and in social media.


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