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Opchat Magazine Contact Lens PagesContact Lens News, July to September 2017

NO7 appoints new clinical support manager.
Announcing a strategic partnership to address myopia control and presbyopia
Month of activity puts myopia under microscope.
Contamac announce FDA clearance and launch of HEXA100 (hexafocon A)
You can now attend one of the BCLA Evening meetings for FREE if you're not yet a member!
Ortho-K Gains New Consumer Marketing Power.
Contact Lens Health Week Promotes Healthy Contact Lens Wear and Care in USA.
Green shoots of new business come with Ortho-k.
BCLA Dry Eye Certificate - programme confirmed to start Oct 2017
BCLA comes to ‘Your Place’ for evening meetings.
Bournemouth tattooists turn to Ortho-k.
Dry Eye is focus of a new BCLA Certificate.

NO7 appoints new clinical support manager.

September 2017

Ian SextonNo7 has appointed a Clinical Support Manager to work alongside Katie Harrop, the Professional Services Manager, reflecting greater demand for the company’s specialist lenses.

Ian Sexton, who was formerly Lead Visiting Tutor at City University, is a Contact Lens Optician and sub-regional lead for ABDO. He will work four days a week for No7 and continue to practice one day a week in Essex.

Well known to many of No7’s customers, Ian has hosted several recent No7 Masterclasses and irregular cornea workshops where scleral lenses show their tremendous benefits.

“I am really looking forward to supporting practices with specialist contact lens fitting and Ortho-k. These lenses are a valuable part of differentiation on the High Street. No7 is a fantastic, respected, business, reflected in the long service of so many of the team. There is a great atmosphere and so much innovation.

It is great to be working at the forefront of contact lens technology with a range of highly specialised lenses, as well as many excellent lenses for more routine patients. My work will largely be focused on enabling the practitioner to easily fit complex eye conditions – particularly as more patients are devolved from hospital care.”

Announcing a strategic partnership to address myopia control and presbyopia between the Brien Holden Vision Institute and mark’ennovy personalized care

September 2017

The Brien Holden Vision Institute, a Leading Translational Research Vision Correction Centre in the world, and mark’ennovy, the No.1 independent manufacturer of premium monthly replacement Contact Lenses, are proud to announce their Strategic Alliance, having signed a worldwide exclusive licensing agreement to bring to market a new design soft contact lenses, in Silicone Hydrogel, specifically targeted to address the two areas that have been, and will continue to be at the centre of focus and challenge for Eye Care Professionals around the world, namely in Myopia Management and Presbyopia.

With around half of the world’s population predicted to be myopic by 2050, and with Europe having the oldest “average age” population in the world, with the average age expected to reach “45years old” by 2045, both mark’ennovy and Brien Holden agreed that it is high time to optimise results in the management of these visual deficiencies through technological innovation in Contact Lens design and manufacturing processes.

As such, mark’ennovy and Brien Holden have decided to combine their strengths to offer new designs powered by Brien Holden, in tandem with precision custom-made disposable contact lenses by mark’ennovy, targeted to deliver a truly powerful proposition, enabling eye care professionals to tailor a monthly disposable Contact Lens, to the unique characteristics of every Myopic or Presbyopic eye with an unprecedented degree of precision and visual comfort.

In this new venture, mark’ennovy will bring its unique manufacturing capabilities for producing individually, crafted lenses at high capacity/high volume levels with affordable costs, while the Brien Holden Vision Institute, bring the innovation of state of the art patented designs such as “EDOF” (extended depth of focus) designs.

Commenting on the agreement, CEO and Founder of mark’ennovy, George Sarrouf, said, “Since its inception in May 1997, mark’ennovy has always opted to differentiate itself from standardised mass manufacturing and marketing, by catering to the more complex fields of Astigmatism and Presbyopia, with a constant tenaciousness of premium quality and service, and now with the Brien Holden Institute backing us up, we are looking forward to achieving New Milestones in Visual Correction for improving patients’ quality of life throughout its span.

Yvette Waddell, Chief Operating Officer for Brien Holden Vision Institute, adds: “We are delighted to be partnering with mark’ennovy and bring our novel EDOF designs in myopia and presbyopia management to the next level of advancement and sophistication in the manufacture of Contact Lenses, tailored uniquely to each person’s eye, but even more importantly, our vision is to slow the progression of myopia in all children to reduce their risk of permanent vision impairment and thus address a looming public health crises.”

Mark’ennovy, in tandem with Brien Holden, will be working with key professionals around the world in preparation for product launch, on a date to be announced soon.

If you want to be part of this journey with mark’ennovy and Brien Holden Vision Institute, please contact your local business development manager.

Month of activity puts myopia under microscope.

September 2017

Myopia management will be the focus of a month-long series of lectures and education sessions featuring some of the world’s leading experts on the subject.

The topic, arguably the biggest talking point in optometry right now, will be discussed in detail at the BCLA’s Presidential Address by Keith Tempany and will be the focus of the BCLA’s ‘At Your Place’ roadshows in Manchester, Birmingham and London.

It will also shape the content of a dedicated myopia management day to be held at Aston University, featuring some of the profession’s leading lights on the subject from across the world.

Cheryl Donnelly, chief executive of the BCLA, said: “Many of the profession’s most respected opinion leaders are passionate about myopia management and several of them are coming to the UK this month.
“They will present the latest research, explain the latest thinking behind the science and give invaluable hints and tips to ensure you are at the forefront of this potentially revolutionary approach.
“It’s an invaluable opportunity to learn more about an emerging technique and the science and technology that surrounds it.”

The BCLA’s Keith Tempany will devote his eagerly anticipated Presidential Address to the subject of myopia management at the Royal Society of Medicine in London on September 21.

He will look back at the past 40 years and the changing world of contact lenses while looking ahead at new technology and the need to inform the public about the risks of myopia and ways eye care professionals can reduce the rate of its progression.

Aston University is hosting a Myopia Management Day on Wednesday, September 13. Experts including Kate Gifford, Jan Roelof Polling, Gillian Bruce and Katie Harrop will all lead discussion group sessions before a round table discussion featuring representatives from the AOP, the College of Optometrists, the General Optical Council and industry. The event is being supported by the BCLA.

Myopia management experts Kate and Paul Gifford will deliver presentations at BCLA evening meetings in Birmingham, Manchester and London called ‘The facts and future of myopia control’.

The sessions, on September 26, 27 and 28, will give eye care practitioners the opportunity to gain first-hand knowledge of how to run a successful children’s contact lens clinic.
A limited number of spaces for these events are being sponsored by CooperVision and Menicon, allowing non BCLA members to attend for free by using the code SPONSOR25 when registering at www.bcla.org.uk.

Contamac announce FDA clearance and launch of HEXA100 (hexafocon A).

August 2017

ContamacContamac, the market leading manufacturer of contact and intraocular lens materials, is proud to announce FDA clearance for its hexafocon A material, HEXA100.

The clearance has been granted for spherical, toric, multifocal/bifocal, irregular cornea and orthokeratology indications as well as for use with Tangible™ Hydra-PEG treatment.

In response to demand from both custom lens laboratories and eye care practitioners, Contamac is pleased to be able to offer an alternative to existing suppliers of this popular gas permeable material.

The material has been in development for some time and produced to allow a trouble-free transfer of existing users to the new product. In addition, the new material HEXA100, will be available with the revolutionary Tangible™ Hydra-PEG treatment – making it the only version of hexafocon A available with this exciting innovation.

This will extend the availability of Tangible™ Hydra-PEG to a much wider patient base.

Tangible Hydra-PEGTM is an advanced contact lens coating technology that encapsulates Contamac’s Optimum GP material in an ultra-thin layer of PEG-based polymer. The result is called Optimum | Tangible Hydra-PEGTM.

The Tangible Hydra-PEGTM coating creates a highly wettable and lubricious surface, with increased surface water retention due to the polyethylene glycol-based polymer’s high water content (90%) and resistance to protein and lipid deposits that reduce friction between eyelid and contact lens. It is therefore particularly suited to contact lens wearers who suffer discomfort as a result of various physiological conditions, such as dry eye.

It was officially launched at the Global Specialty Lens Symposium in January 2017.

Tangible Hydra-PEGTM is the result of a two-year collaboration between Contamac and Tangible Science (formerly Ocular Dynamics), of San Francisco Bay, California. During clinical evaluations, both companies witnessed the positive impact they could have on patients’ lives, and recognised a growing excitement within the industry for this innovative new lens coating.

HEXA100 will be available over the course of Q4. “HEXA100 is the result of us listening to our customers and yet another example of Contamac’s commitment to the profession and industry alike”, said Robert McGregor, Managing Director.

You can now attend one of the BCLA Evening meetings for FREE if you're not yet a member!

August 2017

Use voucher code: SPONSOR25 at the checkout on the registration page.

BCLA@yoursBCLA organisers announce the sponsors of the BCLA @Yours Roadshows, CooperVision and Menicon, have kindly sponsored some places, which now means you can attend the BCLA Roadshows for FREE!

The BCLA are pleased to announce 3 evening meetings that will be taking place around the UK in September. These will give eye care practitioners the opportunity to gain first-hand knowledge of how to run a successful children’s contact lens clinic.

One of the world’s leading experts in myopia control will travel the UK giving an insight into how to make sure contact lenses work effectively for children. Award-winning Australian optometrist Kate Gifford will hold the events in Birmingham, Manchester and London as part of a series of roadshows.

She will also discuss a broad range of related topics on contact lens myopia control: lens designs, outcomes, the myopia control imperative, unanswered questions, clinical cases and a future picture of myopia control.

Paul Gifford will also be presenting a lecture titled ‘The Science and innovation of Myopia Control’. The presentation will cover the currently available methods for controlling progression of myopia, the evidence supporting their use in practice, and understanding the clinical imperative to do so.

CET will be available. All meetings will take place from 6.00pm - 9.00pm

• Tuesday, 26 September: Manchester Museum

• Wednesday, 27 September: Think Tank Museum, Birmingham

• Thursday, 28 September: Holiday Inn Hotel, Wembley, London.

Book your place today!

These events are open to non members of the BCLA, normally priced at £25. You can now attend for free!

Enter the following code at the checkout, when you register: SPONSOR25

You can register here for the event or if you would like to become a member and attend this meeting for free and take advantage of the BCLA membership benefits.

Ortho-K Gains New Consumer Marketing Power.

August 2017

Eye DreamFacebook advertising, plus consumer marketing literature for Ortho-k, is set to increase awareness of night-time myopia control with No7’s EyeDream lenses.

In-practice banners, and three different striking patient reminders address the myopia control message for children, plus the benefits of being spectacle and lens free during the day, and the science of how Ortho-k works.

“Potential Ortho-k wearers are aged from 5 to 85, and from all walks of life. Our new marketing materials are designed to catch the eye of youngsters and their parents, plus people who want to wake up in the morning and experience the “Wow” factor, thanks to their local optician,” said Danny Pepper, No7 Sales and
Marketing Manager."The new eyedreamlenses.com website lists over 300 UK opticians providing the overnight vision correction, and is a showcase for the diverse range of people who enjoy Ortho-k, says Danny.

“From budding young Olympians, to tattooists, outdoor adventurers and schoolchildren, we have case studies to inspire even the most reticent patient. Our new marketing materials are designed to be of great benefit to practices looking to differentiate their business.”

No7 has more than 300 practices using its EyeDream system of Ortho-k and a technical and help desk service which has an unrivalled level of knowledge in fitting success, believes No7.

“We want to capitalise on our experience and ensure that more patients are enjoying the benefits of being free of vision correction all day, and for children to gain from the myopia control aspect of the EyeDream system.”

Contact Lens Health Week Promotes Healthy Contact Lens Wear and Care in USA.

August 2017

The American Academy of Ophthalmology and American Academy of Optometry join the Centers for Disease Control and Prevention to promote healthy contact lens habits to protect sight

Both AAO's have joined the Centers for Disease Control and Prevention (CDC) and its other partners to promote Contact Lens Health Week, August 21-25.

This year’s campaign theme is “Healthy Habits Mean Healthy Eyes.”

These organizations are encouraging youth to start healthy habits early to help ensure a lifetime of healthy vision.

Contact lenses provide safe and effective vision correction for an estimated 40 million Americans. However, contact lens wearers risk infection if they fail to wear, clean, disinfect, and store their contact lenses as directed. Even non-sight threatening infections or inflammation can be painful and disrupt day-to-day life. Good hygiene, proper contact lens care, and regular follow-up care with your eye care professional are all essential to keeping your eyes healthy.

Eye care providers encourage patients to follow these guidelines for healthy contact lens wear.

• Wash your hands with soap and water. Dry them well with a clean cloth before touching your contact lenses every time.

• Don’t sleep in your contact lenses, unless prescribed by your eye doctor.

• Keep water away from your contact lenses. Avoid showering in contact lenses, and remove them before using a hot tub or swimming.

• Don’t “top off” solution. Use only fresh contact lens disinfecting solution – never mix fresh solution with old or used solution.

• Replace your contact lens case at least once every three months. Rub and rinse your contact lens case with contact lens solution (never water) and empty and dry with a clean tissue paper. Store upside down with the caps off after each use.

• Give your eyes a rest. The cornea, the transparent tissue covering each eye, gets deprived of oxygen from being covered up all day by a contact lens. Starved for air, the cornea starts growing new blood vessels to compensate for the lack of oxygen. Over-wearing contact lenses can lead to problems such as eye inflammation and lipid deposits in the cornea, which can affect vision. Over-wearing can also increase the risk of infection.

• Sterilize the night before planned wear, if you wear contact lenses sporadically. Disinfecting solutions lose their efficacy over time, leading to microbial overgrowth in the case and on the lens.

• Decorative lenses must be prescribed and fitted by an eye care professional. Colored contact lenses and Halloween-inspired designs are not costume jewelry. They require a prescription, just like regular contact lenses. Follow the same hygiene rules as regular contact lenses. Never use lenses that have not been approved by the FDA.

“Visit your eye care professional yearly or as often as he/she recommends,” said Thomas Steinemann, M.D., clinical spokesperson for the American Academy of Ophthalmology. “Ask him or her about how to care for your contact lenses, and remove your contact lenses immediately and call your doctor promptly if you have eye pain, discomfort, redness or blurred vision.”

“While we focus on Contact Lens Health Week, it is important to remember that both patients and prescribers alike should maintain a year-round vigilance regarding eye health.

Nothing improves the safety of contact lens wear like the continual reinforcement of and compliance with proper lens wear, proper lens care, and proper patient follow up,” says Clarke D. Newman, OD, FAAO, Chair of the American Academy of Optometry’s Section on Cornea, Contact Lenses and Refractive Technologies.

The CDC is hosting a Twitter Chat on Tuesday, August 22, 2017. The twitter handle, @CDCgov will co-host an hour-long chat with @NBCNewsHealth from 12-1pm (ET), using the hashtag #HealthyContactsChat.

For more information on Contact Lens Health Week and other resources about healthy contact lens wear and care throughout the year, visit www.cdc.gov/contactlenses.

Green shoots of new business come with Ortho-k.

August 2017

Kew Gardens for Ortho K The green shoots of new business sprout with the introduction of Ortho-k, believes No7, which is holding CET events at world leading horticultural centres this autumn.

Birmingham’s Botanical Gardens will host the 28 September training day, and Kew Gardens in West London is the location for 16 November training day.

The successful formula of No’7s CET Ortho-k days has led many practices to introduce the overnight treatment for all ages from 5 to 85. The monthly direct-debit income - for a treatment and lens option which cannot be purchased on the internet - is a significant plus for many independents.

Myopia control in children is the driving message for many practices and the route to many referrals. Others are drawn to the ability to help dry eye patients, and sports men and women, who want to be glasses-free.

With an increase of 18% increase in uptake of No7’s Ortho-k lenses in the past year, it is a modality which is bringing success.

Recent delegate to the No7 training day is Nicholas Attrell from Saltdean in Sussex –

“I attend distant events very sparingly these days and try to choose wisely. I am happy to say that my choice was well rewarded. I fully intend to expand my repertoire in this area.”

picture: Courtesy of Royal Botanic Gardens Kew

BCLA Dry Eye Certificate - programme confirmed to start Oct 2017

August 2017

BCLA Dry Eye CourseThe BCLA are pleased to announce the launch of a new education programme where eye care practitioners will now be given the chance to work towards a certificate in Dry Eye.

The new CET-accredited programme will be led by Professor James Wolffsohn, a committee Chair and harmoniser of TFOS DEWS II and contributed to by other key Chairs of this influential consensus report.

The programme will focus on clinical skills for Ocular Surface Health (OSH) and Dry Eye, allowing BCLA members to gain CET points while working towards a Dry Eye certificate or a higher level to lead to a BCLA Fellowship.

A BCLA Dry Eye Certificate will be issued on successful completion of the course. The certificate can be achieved by any optometrist or CLO who attains six credits and a final OSCE style examination and those successful added to the popular Consumer 'Find a Practitioner' page

The six credits are available from five online modules and one relevant Dry Eye or OSH workshop, peer review or lecture (GOC approved validated with CE number). This certificate will need to be renewed every four years.

Join the BCLA today and complete the course for free

The programme is due to start in October 2017, and is completely free of charge once you join the BCLA. If you would like more information, please visit the website to register your interest and be the first to hear of any further updates relating to this programme.

BCLA comes to ‘Your Place’ for evening meetings.

August 2017

One of the world’s leading experts in myopia control will travel the UK giving an insight into how to make sure contact lenses work effectively for children.

Award-winning Australian optometrist Kate Gifford will hold the events in Birmingham, Manchester and London as part of a series of roadshows organised by the British Contact Lens Association (BCLA).

The series of evening meetings, titled ‘Fitting Kids – the facts and future of myopia control’, will give eye care practitioners the opportunity to gain first-hand knowledge of how to run a successful children’s contact lens clinic.

Kate, who is based in Brisbane and is a former President of Optometry Australia, will discuss a broad range of related topics on contact lens myopia control: lens designs, outcomes, the myopia control imperative, unanswered questions, clinical cases and a future picture of myopia control.

Meanwhile, Paul Gifford will present a lecture titled ‘The Science and innovation of Myopia Control’. The presentation will cover the currently available methods for controlling progression of myopia, the evidence supporting their use in practice, and understanding the clinical imperative to do so.

Paul, who works in contact lens research and development, said: “The growing incidence of paediatric myopia worldwide necessitates the practitioner to hold a thorough understanding of the scientific literature and its translation to clinical practice.

“Understanding the imperative for myopia control, and the inter-relationship between scientific and clinical innovation, is key to ensure all facets of the optometry profession drive improvements for best patient outcomes.”

Keith Tempany, President of the British Contact Lens Association, said: “Myopia control is arguably the hottest topic in optometry right now and needs to be on every optometrist’s radar.

“Myopia in children is more prevalent than ever before and as a profession we have to be aware of what we can do to treat it effectively, while incorporating it into our everyday working practices.

“There is nobody better placed than Kate to share her knowledge and pass on valuable advice to help all of us bring our practices up to speed and by holding these meetings across the country we can ensure everybody has access to this vital information.”

The first evening meeting will be held at the Manchester Museum on Tuesday, 26 September. Subsequent meetings will be held in Birmingham at the Think Tank Museum on Wednesday, 27 September, and Thursday, 28 September at the Holiday Inn Hotel in Wembley, London. All meetings will take place from 6pm to 9pm.

The meetings are free to BCLA members while for non-members there will be a fee of £25.

Meetings can be searched for on the PHN Diary and you can add your meetings for free.

Bournemouth tattooists turn to Ortho-k.

July 2017

Bournemouth tattooists, Amy and Abigail, frustrated with wearing glasses, have turned their sights to Ortho-k which leaves them with a superb eye for detail.

Amy BillingAmy Billing and Abigail Rawlings, who are both established tattooists in the Bournemouth area, have been inspired to try Ortho-k by Richard Taylor, Optometrist at Raxworthy Opticians in Christchurch, Dorset.

Amy, 22, who studied Fine Arts, had looked at other options to correct her sight but is delighted with the results of Ortho-k –

“I looked at laser but with the cost it wasn’t an option. I saw this and thought it looked amazing.”

Amy, who has a prescription of -4.00 dioptres started using Ortho-k seven months ago and had immediate results -

“After the first night of wearing the lenses at night I was -1.00 dioptre in the morning, and after a few nights I had perfect vision when I woke up. I can work all day and even if I am out until 3am on a Saturday night I can put my lenses in late and still see well the next day.

“I hated wearing glasses as they always slipped down when I worked, and my contact lenses used to dry out as I was staring at the same point for a long time when I work. I can spend up to eight hours on a piece of work. It is literally the best thing I have done – to be able to wake up in the morning and see – there were so many things that were awkward or inconvenient with glasses.”
Abigail turned to Ortho-k when she saw Amy’s success –

“I decided to give it a go, even though my prescription is only -1.25 dioptres. I hated glasses and had problems with wearing contact lenses during the day, but these lenses are fine at night. Once my eye had moulded to them they go in perfectly. The results are brilliant for my work, and I recently went travelling in South East Asia and the elephants were splashing water in my face – I couldn’t have enjoyed that with contact lenses or glasses.”

Dry Eye is focus of a new BCLA Certificate.

July 2017

Eye care practitioners will now be given the chance to work towards a certificate in Dry Eye as part of a new education programme launched by the British Contact Lens Association.

The new CET-accredited programme will focus on clinical skills for Ocular Surface Health (OSH) and Dry Eye, allowing BCLA members to gain CET points while working towards a Dry Eye certificate or a higher level to lead to a BCLA Fellowship.

BCLA leaders have put together an education resource to allow clinicians access to new specialised avenues supported by training and peer assessment.
The programme is in response to what is seen as the ‘changing face of the profession’, taking into account research such as the Forsight report and highlighting a need to increase the scope of optometry and contact lens practice.

Cheryl Donnelly, chief executive of the BCLA, said: “We are confident this course will help guide practitioners to improve their skills in managing the Dry Eye and managing Ocular Surface Health whilst ensuring the retention of contact lens patients in practice and minimise drop outs due to discomfort.

“The programme forms part of BCLA ‘s commitment to supporting its members, who will be able to access all online materials required for this course free of charge.”

The issue of Dry Eye formed a cornerstone of the education segment of the 2017 BCLA Conference held in Liverpool, where a ‘Dry Eye Symposium’ allowed clinicians to gain credits towards the certificate, as well as numerous workshops to mark the start of this programme.

The programme will be available to members from October 2017.

Professor James Wolffsohn of Aston University said: “Dry eye screening should form part of routine examination in clinical practice, with specialist practitioners with a BCLA qualification well placed to offer the specialist service needed to diagnose and manage the disease.”

A BCLA Dry Eye Certificate will be issued on successful completion of the course. The certificate can be achieved by any optometrist or CLO who attains six credits and a final OSCE style examination.

The six credits are available from five online modules and one relevant Dry Eye or OSH workshop, peer review or lecture (GOC approved validated with CE number). This certificate will need to be renewed every four years.

 

 
 
 
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