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Practice of the Future is Essilor Bespoke.

Practice of the Future is Essilor Bespoke.

October 2017

Essilor Bespoke teamEssilor Ltd announces the launch of its Bespoke programme, a new strategy aimed at independent businesses with the desire to embrace the digital age and actively use new technology to create a completely unique and new patient experience.

As consumers we know that digital technology permeates every facet of our everyday lives, with new innovations being released at an expediential rate. This is shaping the expectations and shopper habits of consumers in all walks of life. Our own industry is not excluded from this movement.

The independent sector needs future proofing and there has never been a better time for business owners to take a leap of faith into the new era. It is time to act differently in order to get noticed.

It’s time to listen to what consumers want and to make the suggested changes to meet their needs. There is a growing appetite for personalised products and consumers are actively seeking places to buy them but most independents simply aren’t in a position to fulfil these needs and are therefore not tapping into the potential.

The latest Foresight report highlighted need for change and the necessity for independents to move away from the traditional model of clinical dispensing to one that is driven by innovation and differentiation.

Essilor Bespoke is a business transformation programme that helps independents move to where they need to be to prosper and grow, it delivers financial success and positively changes the face of the business.

Successful practices will not only be equipped with the latest digital technology including the Visioffice 2 measuring system and digital advertising displays they will also be equipped with new skills that will give them a competitive advantage.

The patient will enjoy the highest visual performance and a complete in-store experience that they will come back for. Essilor has invested in a new dedicated team to work in parallel with the existing account management team. The Bespoke consultant works directly with the practice team to implement growth driving strategies which impact directly on the bottom line. Bespoke partners will also have their own marketing consultant to help them take their practice to the next level.

Randeep Gill, Commercial Director comments; “The Bespoke experience is not just about the patient having the best visual solution but the most remarkable experience of their eye examination.
By becoming an Essilor Bespoke practice, opticians will be able to complement their current care with enhanced commercial training and highly innovative technology. This will help them to dispense the best in class Bespoke lenses.

“The 70 businesses that have already embarked on the journey show that the Bespoke programme has boosted competitive advantage and resulted in revenue growth.”

Grafton Optical
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