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100% Optical

Successfully shaping the future of optics in the UK, here's a preview for the 2018 London Exhibition.

27th to 29th January 2018, London ExCeL


Now LIVE Fabulous Fifth Preview Pages


Registration opens for 100% Optical, UK's largest Optical Event.

100% Optical, the UK's largest optical event, taking place between 27- 29 January 2018 at ExCeL London.
"Celebrating our 5th year running, this is shaping up to be our best yet." Says the 100% team.

Offering exclusive product previews, education for your whole team, and unlimited networking opportunities, you really can’t afford to miss out!
Register free now and be the first to hear when the seminar programme, delivered by the AOP, goes live.

Simply click the button and input your details.100% Optical Register

Some of the new and improved events that you will find in January 2018.

Optical Academy

100% Optical

Positioned at the heart of the Equipment Hall, the Optical Academy will provide the opportunity for visitors to engage with education targeted for the wider practice. There will be a number of seminars and workshops on offer specifically catered for your needs.

Future Practice Hub

100% Optical

The Future Practice Hub will provide the opportunity to glance at how the practice will evolve in the coming years from a clinical, regulatory and professional perspective. This educational area will offer exciting seminars and workshops.

20/20 Catwalk

100% Optical

The 100% Fashion Hub will be returning for 2018 but with a new and exciting look. Renamed the 20/20 catwalk, visitors will be able to source the newest eye care technology, hottest frame fashion and latest product innovations.

Register now so you will be the first to know what the future holds in Optics 2018

. 100% Optical Register



Amplify your marketing message with 100%

Becoming a 100% Optical exhibitor instantly opens marketing opportunities for your brand, through the comprehensive range of marketing activity available to your company from the minute you join the 100% Optical community.

Benefit from the 100% Optical’s complete range of marketing activities:

Digital campaign

Digital pageMonthly newsletter to 35,000 subscribers

Online company profile attracting 56,000 users

Over 7,500 100% Optical social community.



Media pageCo-Media Partners Primary Health Net with 7500 readership every week and an additional 3000 on social media:

Web: |
Twitter: |
Facebook: |

Exhibitors will be provided with free entries into the 2018 Preview pages starting December 1st 2017.

Marketing tools

Mags by 100%Personalised exhibitor hub with banners and invites

Generate leads & arrange meetings before the event

Contribute to the Optical Insider blog & newspaper


Industry support

Media pageCoverage within leading industry publications

Dedicated PR team promoting your products

Long term partnerships with associations



Make an enquiry today about the ultimate exhibiting experience. Click here.

Public pressure for change provides opportunities to showcase design at 100% Optical.

100% Optical

The fast-changing face of UK Optics provides opportunities for those at the forefront of design in product and services to satisfy the UK vision customers' desires.

Much has been written about the buying habits and tastes of millennials and how they are shaping the retail environment.

100% Optical 100% Optical

That's all true of course, but customers of all ages are becoming bolder and more confident in their tastes.

And the quest for individualism shows no sign of slowing.

Nowhere has this individualism been more felt than in their local opticians!

Yet again 100% Optical 2018 is on the vanguard of the latest trends: A broad church of what's new and exciting.

Of course it's not just the products, but how they are purchased or prescribed and here again the advance of technology is making great strides in providing patient confidence and a great customer experience.

100% Optical

Discover the latest in advanced equipment shaping the future of ophthalmic retail and care when attending 100% Optical in London 2017.

Calling Industry "Make sure your future proof products and services are visible at London Excel next year"

PHN is the Co Media Partner of 100% Optical and will publish news and stories about the 2018 show on this page as well as links to key players at Media 10 and show previews nearer the show date..



Exhibitor? Manufacturer? Visitor? There's Something of Interest for everyone in the build up to 2018's largest exhibition.


Added Value for all Exhibitors from Primary Health Net publishers of Opchat news:

Opchat Logo

• Regular publication of news and products to over 7500 professionals 24/7 every week

• Fortnightly email updates to over 4600 professionals.

• Opportunity to all signed up 100% Exhibitors for reduced cost e blasts and free publication on 100% PHN preview pages from December to February.

And a second bite of the cherry with Opchats Post Show review:
(See last years)


Four organic sections

One of the Media 10 event trademarks is a floor plan that creates a positive visitor experience. Dedicated areas, clear demarcation, targeted content, show design and signage all ensure visitors derive exactly what they need, allowing them to see the whole event.

Media 10 has used its multi-award winning floor plan, dividing the event into four clearly defined areas of focus for visitors; Eyewear, Equipment and Machinery, Lenses and Business Services.

Contact Celsa Vazquez on +44 (0) 203 225 5200 or email

The AOP and Media 10 and Primary Health Net Ltd publishing "Opchat News" are co media partners for the Optrafair 2018 Event.