Industry Advertising to Profession and Public from as little as £150.00 per month
There are opportunities to advertise on both www.primaryhealthnet.com (business to business) and www.mylocaloptician.co.uk where the public can be encouraged to take up services and products you or your stockists provide. (Business to Business to Customer).
WHO/WHAT IS PRIMARY HEALTH NET?
Primary Health Net is a web based company that publish two web based magazines for anyone and everyone interested in all aspects of eye care and eye wear.
Primary Health Net (PHN) publishes the magazine Opchat News which is directed more to the optical profession, and the vision sector. PHN's portal was initially set up to provide LOC's (Local Optical Committees) with their own websites to allow each committee to communicate more easily with their members; There are 13 LOC websites on the portal all only seen behind secret gates. These include mini-site websites that are designed to reach the public in LOC/CCG areas. Most LOCs have over 100 mainly independent practitioners as members in each area.
PHN now provides a wealth of up to date, useful information on clinical, business, LOC & Commissioning, industry, exhibitions and training news, charity pages and product news. It is our aim to publish optical sector news within 48 hours of the press release being received. Those who register free as Opchat members or as LOC coded members receive a regular fortnightly news update by email now being sent to 4500 registrants.
The best way to stay informed is to keep watching the PHN news site every few days and join over 7500 colleagues each week visiting the site.
MyLocalOptician (MYLO) online magazine is focused more to the public. It contains a source of information and advice on eyecare and eyewear and eye tests.
It also contains a complete database of all registered optical practices with the ability for them to advertise their services and products. In fact each practice can use this as a promotional tool and enhance their listing of to the public for free...
Your company can plan campaigns using this data to contact and schedule appointments.
WHY SHOULD I ADVERTISE ON PHN/MYLO?
An ad on either or both of our websites provides a far greater and cheaper alternative to the old fashioned hard print ads as any number of downloadable files can be placed on your page to increase the information you want to advertise/promote.
The other thing that makes our advertising plan more special is that instead of just one advert at the back of a magazine, all of our advertiserís logos are on the front page at all times. Your banner(s) will also appear in intervals across all the pages of the website and throughout our LOC secret websites.
Your logos and banners also appear in all our e-news eblasts every 14 days as well as any stories you send us linking to your page with our thanks to you noted at the end of each story.
Clicking on any of these logos and banners will direct people to your own page where you can add any information you like regarding your business or products. You can change your page and banners once a month for free to refresh your seasonal promotions.
I HAVE LOTS OF DIFFERENT PRODUCTS/SERVICES THAT WILL NOT FIT ON ONE PAGE, IS THERE AN OPPORTUNITY TO CHANGE THE CONTENT OF MY PAGE DURING THE YEAR?
The easiest way to advertise all of your products/services is to add two or more pages! However, the content of your page can be changed monthly to reflect and changes/promotions you may want to advertise. The banner could be as simple as your company logo. Alternatively, we can add a rotating banner by using an animated gif file which allows more information to be seen at first glance.
HOW MANY VISITS DO YOU GET?
Both PHN and MYLO regularly receives around 30,000 professional visits with over 7,500 unique individual visitors per month on PHN.
HOW DOES THAT COMPARE TO PAPER BASED MAGAZINES DELIVERY NUMBERS?
PHN receives more unique visitors than paid subscribers to the leading optical journals. The numbers above are increasing year upon year as more optical people become more familiar with the alternatives that are available to them. Promoting products and services is also just as important to us than the latest news hence why your logos are on the front page and throughout the web pages and not delegated to the back of the magazine.
Because we are web based we also work hard to increase our reach by social networking on Facebook, Twitter and Pinterest. This can increase our reach to over 35,000 people interested in Optics each week.
HOW MUCH DOES IT COST TO ADVERTISE PHN AND MYLO?
The cost of one page and one banner is £1800 per year + VAT, there is also an opportunity to pay quarterly for £600 + VAT per quarter.
Additional pages linked to your main page are charged at £400 each + VAT
Remember some of the paper based magazines charge well over this for a one off advert.
Please note Special payment terms to assist new sponsors during the Covid Pandemic
As we approach a relaxation of lockdown rules it is important for Opchat and for your company to “Be Seen, and Be Heard” both before and after the future start up.
Opchat is written by ECPs for ECPs, and is a “not for profit enterprise” relying on our long term sponsors who receive reduced rates for e-Blasts such as this.
They and participants in Optrafair 20/20 also receive additional free marketing insertions Opchat being Co-Media Partners for the 6th year running.(Currently due September 19th 2020)
To assist your company over the next 6 months and beyond we have altered our payments terms to new companies wishing to message the optical community by becoming a sponsor. This will help us both to continue our valuable work. †
An upfront deposit payment of £450 plus vat will provide you with 6 banners (sky and side), an individual page (changeable monthly) linked from an inclusion in our suppliers list, banners and all logos, like those to the right of our enews update. Your page on the site links to your own chosen site page.
Your balance of the final payment of the £900 invoice will be required at or before the end of the 6 months contract (£450 plus vat)
During that 6 months you will be elligible for reduced rate e-Blasts at £100 plus VAT each.
AND IF I PLAN TO ADVERTISE ON BOTH, IS THERE A COMBINED RATE?
The two sites combined are unique in the optical industry in providing two separate advertising opportunities, one to the professionals informing them of promotions and new products/prices etc., and the second to the public, marketing your product and directing them to stockists.
Should you wish to advertise on both sites the cost will be £3000 per year + VAT or £900 per quarter for a page on each site?
Each page can be linked to any landing page on your own website.
I am a company that only needs to attract customers at specific times of the year, for instance, during a two or three month promotion at Spring or Autumn, can I reach your audience for short bursts of publicity?
We have a number of short term economic solutions for you.
We will provide space for a banner, skyline or side banner for a minimum of 2 months or more. You can provide us with the graphic or we will make them for you with logos and/or images of product.
Provide us with 3 gif.images and we will create rotating gifs to sell your campaign.
Banners can contain contact details or we can link banners to a landing page on your site.
With Banner links to Advertisers site:
Choice of Skyline or Side Banner single or rotating (3 images) gif: £350 for 2 month campaign. Add one month for total £475. Or consider 3 month campaign with page for £600 and both sky and side panel banners.
Creation of banners £50 unless provided.
If you are a page advertiser or a banner advertiser you will receive a discount on our product e-blasts
Our product and service e-Blasts are sent to over 4500 optical practitioners headed as an Opchat News product update. They are SOLUS and we transmit at an agreed date and time to suit you and so as not to clash with any other of our e-news updates.
We consistently achieve above 20% and often as high as 25% open rates within 6 days.
Our prices are dependent on whether the company is a current Opchat supporter and sponsor or not.
Currently we have reduced our e-Blast charges during the optical practice lock-down significantly.
Sponsor E-Blast charge £100 (reduced from £200) plus vat
Non-Sponsor E-Blast Charge £200 (reduced from £300) plus vat
On order request we agree a date and time of transmission and you can either send us a link to a template in mailchimp, or send us and html either will do but also send a pdf so we can check the format looks right.
We will send a test e-blast for your confirmation and an invoice for payment before the transmission date.
WHAT FORMATS DO YOU REQUIRE for a page and banner ?
We recommend sending us html files with inline styles. Alternatively you can send us text and jpegs and we can compile your page for you. Should any technical assistance be required, we can provide this at £60 per hour (this will be agreed with you prior to any work being done)
SHOULD I DECIDE TO GO AHEAD WHAT DO I DO NEXT?
Please contact our sales team (contact details below) to discuss your exact requirements. We will then send you a term of agreement form confirming your details and specifications along with your payment plan.
Once we have received all of your information that is to be added to the website an invoice will be issued for payment before publication.