Industry Advertising to Profession and Public from as little as £87.50 per month
There are opportunities to advertise on both www.primaryhealthnet.com (business to business) and www.mylocaloptician.co.uk where the public can be encouraged to take up services and products you or your stockists provide. (Business to Business to Customer).
WHO/WHAT IS PRIMARY HEALTH NET?
Primary Health Net is a web based company that publish two web based magazines for anyone and everyone interested in all aspects of eye care and eye wear.
Primary Health Net (PHN) the magazine is directed more to the professional aspect of the business. Initially set up to provide LOC's with their own websites to allow each committee to communicate more easily with their members; There are 13 LOC websites on the portal all only seen behind secret gates. These include mini-site websites that are designed to reach the public in LOC/CCG areas.
PHN now provides a wealth of up to date, useful information on clinical, business, LOC, industry, exhibitions and training news, charity pages and product news. It is our aim to publish optical sector news within 48 hours of the press release being received. Those who register free as Opchat members or as LOC coded members receive a regular fortnightly news update by email.
The best way to stay informed is to keep watching the PHN news site every few days and join over 7000 colleagues each week visiting the site.
MyLocalOptician (MYLO) is geared more to the public. It contains a source of information and advice on eyecare and eyewear and eye tests.
It also contains a complete database of all registered optical practices with the ability for them to advertise their services and products.† In fact each practice can use this as a promotional tool and enhance their listing of to the public for free...
WHY SHOULD I ADVERTISE ON PHN/MYLO?
An ad on either or both of our websites provides a far greater and cheaper alternative to the old fashioned hard print ads as any number of downloadable files can be placed on your page to increase the information you want to advertise/promote.
The other thing that makes our advertising plan more special is that instead of just one advert at the back of a magazine, all of our advertiserís logos are on the front page at all times. Your banner(s) will also appear in intervals across all the pages of the website apart from the suppliers guide advert pages (this is to avoid your competitorís banners appearing on your page!) Clicking on these logos and banners will direct people to your own page where you can add any information you like regarding your business or products. You can change your page and banners once a month for free to refresh your seasonal promotions.
I HAVE LOTS OF DIFFERENT PRODUCTS/SERVICES THAT WILL NOT FIT ON ONE PAGE, IS THERE AN OPPORTUNITY TO CHANGE THE CONTENT OF MY PAGE DURING THE YEAR?
The easiest way to advertise all of your products/services is to add two or more pages! However, the content of your page can be changed monthly to reflect and changes/promotions you may want to advertise. The banner could be as simple as your company logo. Alternatively, we can add a rotating banner by using an animated gif file which allows more information to be seen at first glance.
HOW MANY VISITS DO YOU GET?
Both PHN and MYLO regularly receives around 30,000 professional visits with over 7,000 unique individual visitors per month on PHN.
HOW DOES THAT COMPARE TO PAPER BASED MAGAZINES DELIVERY NUMBERS?
PHN receives more unique visitors than paid subscribers to the leading optical journals. The numbers above are increasing year upon year as more optical people become more familiar with the alternatives that are available to them. Promoting products and services is also just as important to us than the latest news hence why your logos are on the front page and throughout the web pages and not delegated to the back of the magazine.
Because we are web based we also work hard to increase our reach by social networking on Facebook, Twitter and Pinterest. This can increase our reach to over 35,000 people interested in Optics each week.
HOW MUCH DOES IT COST TO ADVERTISE PHN AND MYLO?
The cost of one page and one banner is £1800 per year + VAT, there is also an opportunity to pay quarterly for £600 + VAT per quarter.
Additional pages are charged at £400 each + VAT
Remember some of the paper based magazines charge well over this for a one off advert.
AND IF I PLAN TO ADVERTISE ON BOTH, IS THERE A COMBINED RATE?
The two sites combined are unique in the optical industry in providing two separate advertising opportunities, one to the professionals informing them of promotions and new products/prices etc., and the second to the public, marketing your product and directing them to stockists.
Should you wish to advertise on both sites the cost will be £3000 per year + VAT or £900 per quarter for a page on each site?
Each page can be linked to any landing page on your own website.
I am a company that only needs to attract customers at specific times of the year, for instance, during a two month promotion or less at Spring or Autumn, can I reach your audience for short bursts of publicity?
We have a number of short term economic solutions for you.
We will provide space for a banner, skyline or side banner for a minimum of 1 month and multiples of months. You can provide us with the graphic or we will make them for you with logos and/or images of product.
Provide us with 3 images and we will create rotating gifs to sell your campaign.
Banners can contain contact details or we can link banners to a landing page on your site.
With Banner links to Advertisers site:
Choice of Skyline or Side Banner single or rotating (3 images) gif: £200 for 1 month campaign
Choice of Skyline or Side Banner single or rotating (3 images) gif: £350 for 2 month campaign
Creation of banners £50 unless provided.
Banner with no links to Advertisers site:
Choice of Skyline or Side Banner single image : £100 for 1 month campaign
Choice of Skyline or Side Banner 3 images (rotating gif) : £125 for 1 month campaign
Choice of Skyline or Side Banner single image : £175 for 2 month campaign
Choice of Skyline or Side Banner 3 images (rotating gif) : £225 for 2 month campaign
Creation of banners £50 unless provided.
WHAT FORMATS DO YOU REQUIRE?
We recommend sending us html files with inline styles. Alternatively you can send us text and jpegs and we can compile your page for you. Should any technical assistance be required, we can provide this at £60 per hour (this will be agreed with you prior to any work being done)
SHOULD I DECIDE TO GO AHEAD WHAT DO I DO NEXT?
Please contact our sales team (contact details below) to discuss your exact requirements. We will then send you a term of agreement form confirming your details and specifications along with your payment plan.
Once we have received all of your information that is to be added to the website an invoice will be issued for payment before publication.