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Opchat Magazine New products and services pagesNew Products and Services, January to March 2020




Minimalist designs with state of the art materials.. yes that's Materika
WestGroupe to launch Life Italia Kids Eyewear Collection
KLiiK denmark January 2020 collection
Everything you Want and Everything You Need
Read the stories about new products and services from October to December 2019

Minimalist designs with state of the art materials.. yes that's Materika

January 2020

Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-garde details coincide with consumer demand for new forms of modern essentiality.

Eyewear in the Materika line are designed and crafted entirely in Italy by Look made in Italia.

The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.

Once the lens has been mounted, this style requires no maintenance.

70590 from Materika

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

70597 from Materika

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.



70578 from Materika
Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness.

Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

WestGroupe to launch Life Italia Kids Eyewear Collection

January 2020

Life Italia Logo
WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids.

The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.

LIFE ITALIA was born in 2007, 3 young entrepreneurs with experience in eyewear design and distribution decided to initiate a project based in Milan Italy, offering the market an innovative approach in design, with premium quality at an affordable price.

Having created a structure, new brands, new image and the willingness to improve on an already existing concept, they created the Life Italia Kids collection in 2015.

This collection was born from the needs of one of the founder’s kids who, when faced with the challenge of finding a frame that was resistant and functional, they realised that they would have to create it themselves. The collection is currently being sold in over 30 countries worldwide.

Life Italia

The 2020 collection was created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.

Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function.

Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples.




The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.

“WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.” commented -Beverly Suliteanu, VP of Product Development

KLiiK denmark January 2020 collection

January 2020

KLiiK denmark introduces universal fit to the collection. Inspired by Scandinavian design, the new collection offers a rich color palette with unique patterns and materials for January 2020. Drawing from key fashion influences, the new models create a subtle, minimalistic look for men and women requiring a narrow fit with a strong sense of style.

New to the KLiiK denmark collection is universal fit frames for the narrow PD customer. Combined with the most current shapes with custom laminations for both men and women.

Style K667

Combination style K-667 (left) features a custom laminated acetate that creates a pop of color on the back. A metal bar is inserted at the top rim that completes the contrasting metal bridge with acetate keyhole design. Rectangular metal end pieces wrap into the hinge is finished with acetate temples. This style is available in blue light gun, amber teal gold, grey crystal gun and berry emerald gold.


Style K670


For an earthy look, style K-670 (right) features translucent acetate with wood grain inspired pattern. Double cubed metal integrated spring hinges add the finishing touch. Available in black smoke, blue smoke and hazelnut smoke.

For the ladies, two new styles featuring rich color combinations and unique patterns release this new year.


Style K662


Style K-662 (left) is a modified square that uses two tone coloration on the front to contrast against the bridge and temples with a matte finish. This stainless-steel style is available in black purple, charcoal teal, ivory champagne and blush silver.



Style K665


The carved detailing on style K-665(right) showcases the color blocking effect on the browline and temples. The carving technique is used to create the paisley pattern along the end pieces and hinges plus the dotted pattern along the temples. This style is available in black rose, brown sand, teal grey and wine eggplant.



Style K666
And finally for Men:


For men, stainless steel style K-666 is a rectangular, semi-rimless frame in a matte finish. The frame front features linear pierced end pieces and stylized hinges with a metallic finish. This style is available in metallic hues of black gun, grey silver and khaki silver.

Everything you Want and Everything You Need

January 2020

Stepper STS-10098
Out with ‘same-old’ and in with ‘all-that’s-new’ with STEPPERS.

‘It’s a new decade and time to think again at exactly what matters in eyewear,’ challenges Saskia Stepper, the creative force behind STEPPERS Eyewear.

‘Say ‘yes’ to everything you want as well as everything you need when you choose a frame from the invigorating STEPPERS collection,’ Saskia adds.


For example, the new STS-10098 is a colourful and modern fashion frame that allows the wearer to express their own style with confidence. But it’s win-win with this frame, as you can be bold and have fun whilst enjoying sublime comfort derived from the brand’s renowned fit and lightness.

‘Make 2020 the year you break the mould of old choices and discover style and comfort in one frame’ adds Saskia.



With a collection offering such a great choice of colours to suit most skin tones, there’s a good chance there’s a STEPPERS frame that’s a match for those who wish to express their own style through their eyewear.

 
 
 
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