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Opchat Magazine New products and services pagesNew Products and Services, January to March 2021




Choose fun, Choose Colour but Always Choose Comfort
Accelerate refraction, without compromising accuracy
Turmeric meets hemp - Luxury Handcrafted Eyewear
NEW LOOK-made in Italia MODELS – COMBINED STYLE
Read the stories on new products and services in October to December 2020


Choose fun, Choose Colour but Always Choose Comfort

January 2021

Stepper STS-30050 If you’re investing in eyewear that reflects your personality you can easily be swayed by the look alone.

But if you want to keep loving that frame long after your first smitten, make sure it loves you too.

‘STEPPERS frames are designed with ‘fit for life’ characteristics so they feel just as good when you take them off at the end of the day as they did when you first put them on,’ comments Peter Reeve, Managing Director STEPPER UK Ltd.

The STEPPERS STS-30050 has ‘fit for life’ characteristics in abundance starting with the material it’s made of – TX5.



This innovative plastic is lighter than traditional acetate, putting less pressure onto the touch points of the face, so often the source of discomfort. For a design of this type, a weight of just 6.6g is commendable.

The front is moulded in a single process so the anatomical curve is set and will not change over time. So, the fit you first experience will continue throughout its lifetime.

An integral bridge on the STEPPERS STS-30050 is the result of decades of experience in creating best-fit nose shapes began by the founder Hans Stepper, himself a German Master Optician.

And for those with sensitive skin, you can relax, TX5 is also hypoallergenic so wearers won’t be troubled by skin reactions too often associated with long term frame wear.

But these are all the things you can’t see. So much of the appeal of a STEPPERS frame is its design and colouring. The STS-30050 has an easy to wear contemporary shape that can be fine-tuned to your personal style through an array of colour options; Crystal, Hot Pink, Electric Blue and Jade.

‘When you look good you feel good and this STEPPERS ensures this feel-good effect is long lasting,’ concludes Peter.

Accelerate refraction, without compromising accuracy

January 2021

Essilor Ltd has launched the new Vision-R700 phoropter for a faster, socially distanced, refraction without compromising accuracy.

Vision R700 from Essilor
As an extension to the Vision-R portfolio, the new equipment obtains a speedy refraction in only three minutes to help reduce the length of an eye examination, whilst achieving accurate and repeatable results.

The innovative technology incorporates a multiple increment algorithm and a series of patient specific smart programmes incorporating Digital Infinite Refraction to shorten the process and give an exact 0.25D refraction.

Instruments director, Paul Cumber said: “By reducing chair time, the new phoropter could help practices see up to two extra patients a day.

“This is invaluable amongst current COVID-19 restrictions and ECPs having to cut back on appointments because of social distancing and lengthy cleaning regimes.”

The Vision-R700 suits a business model of speed and volume of appointments. Unlike the original Vision-R800 model which involves a longer examination to refract precise prescription for personalised lens.

It shares all the innovation of the existing 800 model to give a traditional accuracy step but cuts the testing time in half by halving the measurement stages.



With the ability to be operated up to seven metres away it respects social distancing measures and will help boost consumer confidence during an eye examination.

Paul Cumber added: “It has been specifically designed for practices who see a high quantity of patients each day and makes an ideal upgrade option for ECPs currently using a trial frame and looking for a new phoropter for speedier refractions.

“Until now, the only way to shorten the traditional procedure of bracketing sphere, cylinder and axis independently was by cutting crucial steps. This leads to bigger variances and an estimation of the prescription.

“Using the phoropter will help practices obtain repeatable results to eliminate the discrepancy you can get with a traditional subjective refraction. If a patient returned each year for an eye examination but saw a different optom, there should still be consistency with the outcome.”

Less labour intensive for the patient and ECP

Vision R700 from Essilor The Vision-R700 makes the eye examination less labour intensive for the patient and ECP too. It is designed to be a shorter test time, with a smoother refraction flow that makes it easier to answer for the patient and less tiring because of the algorithms and optical module.

The changes are quick, quiet and concise, and the patients can see the difference much easier than if there was a delay. This all creates a more pleasant patient experience with the option to show old versus new prescriptions to aid conversations.

It was developed with ease of use as its starting point and guides the practitioner from start to finish. The ECP only needs to record data, while the phoropter changes the dioptric values and relevant tests to achieve the final result.

The phoropter is also much easier to clean than a traditional trial frame which helps speed up the cleaning time between patient appointments.



Vision-R700 technology

• Thanks to the optical module, the new Digital Infinite Refraction process automatically compensates for the effect that any change in sphere, cylinder and axis has on one of the other dimensions.

• The phoropter incorporates an exclusive breakthrough optical module. It allows for much smaller incremental power changes making the switch significantly smoother for the patient.

• With dedicated smart programs and algorithms, the Vision-R700 phoropter controls accuracy by using smaller and larger increments of the continuous lens.

• Continuous compensation on sphere, cylinder and axis ensures accuracy, as answers are based on compensated powers, eliminating the need for estimated lens compensation.

• Smooth and instant transition between multiple dioptric powers, eliminating unwanted stimulus and controlling accommodation.

• Vertex distance is measured to the millimetre and controllable from a distance. Combined with the automatic compensation to the reference vertex distance, accuracy is controlled right to the end.

Turmeric meets hemp - Luxury Handcrafted Eyewear

December 2020

hEMP lOGO
Meet the new 100% natural and sustainable limited edition

Edinburgh-based design studio Hemp Eyewear has released a new innovation using sustainable, natural materials. Pioneers of the world’s first hemp fibre eyewear, the brand has created a new optical frame using organic hemp combined with turmeric - a bold and vibrant spice used since ancient times as a natural dye.

Pushing the boundaries of sustainable design, see the signature seven-step process.

The Turmeric option is one of a range of natural pigments used in the collection, from blueberries to beetroot, complementing the bold, cats-eye style.

NEW LOOK-made in Italia MODELS – COMBINED STYLE

December 2020

When excellent raw materials are studied and worked by a company that has made research one of its strategic assets for over 40 years, the result can only be extraordinary. The new combined frames by LOOK-made in Italia are a concentration of design, technology and craftsmanship all in one to satisfy the demands of the public in every age group.

Once again material takes the leading role, sculpted to give shape to high performance glasses. First the material is transformed and evolves to the point that it even acquires its own name: it's no longer steel but Xinox (a high-tech steel that can be reduced to minimal thicknesses while maintaining its mechanical qualities unaltered, but with +30% flexibility compared to a generic steel), it's no longer acetate but Cello (an exceptional quality cellulose acetate worked to obtain an elastic performance superior to any other acetate).

Look 10773M3

In the ADULT segment, the LOOK COMBI 10773 model (left) is a LOOK-made in Italia must have as it encompasses all their style and technical skills. The frame has wide, slightly elongated rims in Cello, outlined with a slim Xinox edging which highlights the brow line and gives the frame a very glamourous look. Furthermore, the union of the two materials without the use of screws highlights the impeccable engineering involved.

Look 10735 M2 from LOOK

In the LOOK COMBI 10735 model (right), the combination of the two materials focuses on comfort, without sacrificing style. The use of Cello in the anatomical bridge and tips gives a particularly pleasant feeling when worn whilst the Xinox rims, as well as the temples, guarantee light weight and good stability. The choice of multicolor acetates adds a touch of personality.


Look 3472 M3 form Look
In the KID segment the combination of Xinox and EVO gives origin to LOOKKINO 3472 (left) , a frame that recalls the woman's shape of the LOOK COMBI 10773 model. In the girl's version. however, attention to facial wellbeing is even more apparent thanks to the choice of the eyepiece in EVO, a specific material for junior frames since it ensures a soft feel and comfort when wearing, as well as being non-allergenic and non-toxic.

Raw materials have something extra: LOOK-made in Italia quality.

STEPPER EYEWEAR Looks Forward by Looking Back.

December 2020

SI20073 from Stepper
As STEPPER EYEWEAR passes 50 years of creating comfortable and stylish quality frames, Hans Stepper has taken the opportunity to revisit some of his earliest styles.

As part of the ‘STEPPER EYEWEAR First Collection’ the retro and distinctive SI-20073 is now available in a selection of 21st century colour options.

‘Reopening the design book and approaching classic models with the accumulated knowledge, skills and (most importantly) advanced materials and manufacturing, presents an excellent opportunity not only to reinvent the past, but to make it even better’ explains Hans Stepper.

Today, STEPPER EYEWEAR has TX5, Titanium and Beta-Titanium at its fingertips to deliver frames that are as good to look at as they are beautifully made. Also, colour possibilities are now almost limitless making the frames very relevant to a modern audience.

In its original carnation, this style was already considered ‘retro’, reflecting even earlier classic frame designs. ‘A good design is always a good design, and this style is evergreen’, adds Hans.


What is timeless is the enduring comfort and fit which were the foundations of the STEPPER brand. This SI-20073 is a perfect celebration of this.

The new Optishield for Hands-Free Visual Assessments


December 2020

Grafton Optical the launch of OPTISHIELD; the flexible optical occluder made of soft medical grade silicone.

Optishield from GraftonThis simple and clever concept fits neatly onto the spectacle lens allowing good coverage when conducting visual assessments.

Knowing that the Optishield is sitting securely in the right place gives the optometrist the confidence to concentrate on the test taking place instead of the positioning of the occluder. This results in an examination that is more comfortable for both clinician and patient. This becomes particularly valuable when testing young patients who are more mobile.

The frosted Optishield is also ideally suited to testing paediatric patients who may become concerned when occluded with black paddles.

A formative usability study recently completed by the Medical Devices Technical Evaluation Centre based at Birmingham University Hospitals found a very high level of acceptance among optometrists. The study identified a 100% completion success rate, with the highly experienced participants perceiving the device as a helpful aid to enable hands-free working, resulting in a direct positive impact on their usual clinical practice.

Optishield  from GraftonThe CE approved Optishield is lightweight, easy to mount on most spectacle frame sizes and will sit neatly into a lens box in consulting rooms in between use. OptiShield sold individually in black or frosted white and are available at £12 each from www.graftonoptical.com/product-page/optishield-flexible-occluder.

The Optishield has the following advantages over traditional occluders

• Hands-free visual assessments
• Long lasting silicone material
• Sits neatly into a lens box in the consulting room between use
• Soft and flexible, won’t scratch expensive lenses
• Hygienic, can be washed and dried
• Suitable for a range of spectacle frames
• No pressure on the eye, with good air circulation

Free-From-Fog, The anti-fog lens cloth

December 2020

Anti fog cloth from Grafton
Grafton Optical launch Free From Fog. The anti-fog lens cloth designed by optical professionals has launched to extremely positive reviews and is already being hailed as a huge game changer for glasses wearers.

Grafton Optical are excited to launch Free From Fog.

The anti-fog lens cloth designed by optical professionals has launched to extremely positive reviews and is already being hailed as a huge game changer for glasses wearers.

Grafton Optical are excited to launch Free From Fog.

The anti-fog lens cloth designed by optical professionals has launched to very positive reviews and is already being hailed as a huge game changer for glasses wearers.

With no damaging solvents, Free From Fog keeps lenses clear for at least 12 hours.

Each cloth gives clear, fog free lenses for up to 200 uses. Free From Fog can be used on all types of optical lenses including cameras, and those with special coatings and treatments. You can find videos of this new product here.

Anti fog cloth from GraftonEach box of 25 individual Free From Fog packs is available to buy for £100 from www.graftonoptical.com/product-page/free-from-fog-lens-cloth.

• Ensure glasses are pre cleaned
• Remove Free From Fog cloth from the sealed packet and rub each lens front and back for a minimum of 60 seconds, ensure you get all the edges.
• Enjoy fog free vision for at least 12 hours!
• Reseal Free From Fog cloth back into the sealed packet
• The Free From Fog cloth will last anywhere between 6-8 weeks depending on your use
• The cloth is dry to ensure there is no residue left on your glasses
• Do NOT wash or rinse the Free From Fog cloth, or use other products with the cloth

Grafton Optical is one of the UK's leading suppliers of ophthalmic instruments, equipping and servicing independent and larger chain opticians as well as Britain's hospitals.It is also a long term supporter of your free Opchat News.

KOMONO - SNOW COLLECTION

November 2020

Even in winter we can now enjoy the sun! Whether you are planning to do some high altitude activities or are just going out for a city walk, our newly launched SNOW collection provides you with the needed protection for low winter light.

Komono's SNOW collection is specifically designed to optimize your eye sight during bright winter days.

Dylan from Komono
Its ice blue revo coated polarized lenses filter any harmful sun rays and protect against reflections from bright surfaces such as snow or ice. Combined with a crystal clear frame, the glasses have a sharp, clean look that will uplift any winter outfit.

Discover now three of your favorite styles in this special edition: the Bob, Dylan (pictured )and Kiki. Every frame comes with a neoprene cord and quilted pouch, made from recycled materials, to keep your sunglasses safe and warm.

THE New LOOK-made in Italia Models " PLASTIC VISIONS"

November 2020

Materials that can be moulded and transformed prove their excellence in the new LOOK-made in Italia products: over 40 years of history, continuous research and specific skills allow design frames which can be worn at any age to be created.

Look NIL 4949The experience gained by this company, which has always designed and produced its eyewear in Italy, has been transferred to models. For reasons of cross/up selling it has put the materials at the centre of attention as an emotional lever and to add value to the purchase.

In the LOOK-made in Italia Research&Development department, improvements and considerations are taken seriously - that is how the materials evolve and are tested to achieve the best performance and absolute quality.

In the plastic material category NIL (Natural Injection Light) - an advanced techno-polymer whose particles are moulded into original, balanced shapes to create ultra-lightweight glasses and EVO (EVOlution polymer) - a soft-touch material particularly indicated for children's eyewear - both stand out.

Look Rubber 
EVO 5356 Amongst the new models in the KID segment is the LOOKKINO Rubber EVO 5356 (right) . It was already present in the collection but is now offered made almost entirely In NIL to guarantee an even lighter feel and more elasticity in a high performing product. Available in delicate pastel colours such as pink and blue, it's perfect for boys and girls in the 8-10 year age group.

The ADULT segment includes the LOOK NIL 4949 model (top left) - a unisex frame with a wide, round front piece in NIL and slim temples in Japanese titanium. A distinctive feature is the no-screw fastening between the endpiece and temple which takes advantage of the materials' qualities to guarantee practicality in use and a sure fit.

Both EVO and NIL are non-allergenic and non-toxic. Both are born in a solid state and through a process of high temperature fusion become fluid, are put into a mould, and solidify into molecular structures with an incredible overall elasticity.

All the models in NIL and EVO have a transparent supply chain as they are designed and produced entirely in Italy by LOOK-made in Italia.

MEI Launches new 4RACER TBA SWIFT.

November 2020

The Evolution of an Icon of the Optical Industry

MEI, the global leader of lens edging machines, updates its top of the range, enriched now with new features, to continue to be the state of the art for inspection and edging of prescription lenses.

4Racer TBA Swift from MEI The new 4RacerTBA Swift features unparalleled automatic inspection abilities and fast self controlled edging process, with the smallest physical and environmental footprint of the market.

With its new control unit and the new lens loading program, the 4RacerTBA Swift improves further the already unmatched productivity of the 4RacerTBA, being able now to edge up to 200 lenses/hour, processing 8 lenses at the same time with extreme quality and precision.

The machine performs all needed quality inspection tasks, analyzing 100% of the production, to guarantee the MEI Total Quality Control. Before edging, the built-in inspection instruments (including a multipoint Shack-Hartmann focometer) assure the automatic precise measurement of all optical parameter.

After edging, with the 4QC Inspection System, it is possible to verify lens power, centering, axis, size and circ., allowing to certify that every lens meets required specifications in terms of optical parameters and shaping processes.



The new features of the 4RacerTBA Swift include the Glide Meter, a slipperiness measurement before edging to optimize speed and precision and the Silver Polishing, a new polishing process that guarantees higher quality and brilliance.

A new Temperature Stabilizer improves the performance of the machine even in adverse environmental conditions; the machine has now new milling tools, with innovative materials and treatments to improve quality.

OKO by OKO Paris present new Collection

November 2020


WHO AM I? ALIX.

Confirming this trend of oversized frames, OKO by OKO has created a new plastic line for women as a revival of the 70s - whose design is a renaissance of oversized frames with geometric lines and shapes - in an always modern approach and in the tune with the times - without losing the essence of the brand, which is constantly reinventing itself.

ALIX Col 02
This new line for women is an interesting metamorphosis in the OKO by OKO women's collection which evolves under the sign of an offbeat design, moving away from a standardized and conformist fashion - more inspired by modern art and contemporary design.



With the ALIX frame, it's the discovery of volumes (size 54-17) and light. OKO by OKO explores transparency in several tones and plays with the optical and light effects induced by an internal colored border that changes with the movements of the head.

ALIX Col 03
Wearing the ALIX glasses - it's a real lifestyle. It is going beyond your own borders. It is to find a form of freedom. It's about expressing your identity. Wearing the ALIX glasses is more than a fashion accessory, it is a statement of one's own personality - unique and irreplaceable in each of us.

And there, we realize the obvious: everything is consciously and elegantly shifted, as if the brand gave life to its ideas and its creations by thinking only of one thing: to allow the wearer to reveal himself and to dare to display his personality.


ALIX is available in 4 colors – ALIX C01 (cristal / blue border) – ALIX C02 Top Left (cristal / orange border) – ALIX C03 Lower Right (cristal / purple border) – ALIX C04 (cristal / black border)

ØRGREEN KALEIDOSCOPE

October 2020

Discover our acetate styles RYAN and FEMKE - timeless shapes in daring color combinations awakening the wearer's attitude. Both styles are available in
6 distinctive color stories.

RYAN

Ryan from ØRGREEN
RYAN channels Superman’s alter ego Clark Kent. He has a whole lot of attitude and is strong in his expression due to the thick and bold design. But still, RYAN remains elegant due to the refined color choices including Gradient Brown Stick + Clear + Milky Amber or the sophisticated Clear + Clear Brown Smoke.



FEMKE


Femkefrom ØRGREEN
FEMKE is a real eyecatcher with her flirtatious cat-eye shape.
She comes in a range of six new and adventurous color combinations.

Go for the Angel Red + Clear + Dark Smoke color if you like the daring look – or the Transparent Wine + Milky Honey + Jade for a look that’s more laid back.

AUTUMN/WINTER Essentials from Mykita

October 2020


Mykita A/W 2020Heading into the Autumn Winter 20/21 season, MYKITA is translating timeless styles for the present moment.

The edit consists of strong yet understated models in natural tones to complete the autumn wardrobe.

The selection includes confident frames for those that value function and wearing comfort such as MYKITA LITE, a fresh take on a classic aviator silhouette featuring asymmetrical lenses from the MYKITA STUDIO collection as well as bold model from the longstanding design partnership with Bernhard Willhelm.

Furthermore, MYKITA MYLON collection stands for luxury sportswear by exceptional lightness and durability - Model LEIA is an oversize hexagonal shape introducing new feminine force to the optical range.


All styles will soon be available in the MYKITA shops and the webshop mykita.com.

“Savoir Vivre” – With the new INVU Classic Release

October 2020

INVU 2020 Savoir Vivre

“Certain classic frame shapes will never go out of style”, says Beat Christ, Head Designer of Swiss Eyewear Group. “It is though the love and attention to small details that reinvents these classics over and over and gives the sunglasses the iconic status they deserve”.

Starting with the most distinctive aviator and navigator front shapes, the new releases from Swiss Eyewear Group have been perfectionized.

Discrete design elements on the bridge, brow bar and temple and the subtle rim overlay color that is in perfect harmony with the hand painted temple color and temple tips elevate this new take on iconic sunglasses.

The added high quality flex temple and proprietary INVU ultra polarized lens make this new release a high performance product for the sophisticated man who values quality and timeless design.

LIGHTBIRD "Plays" with Shapes and bets on Alternative Materials

October 2020

The Belluno-based brand introduces BAOBAB and SNAKE, two women's eyewear models in pure copper and brass.

The innovative patented gluing system, together with cellulose acetate, create unique, lightweight and glittering frames.

Spotlights on new materials for the new LIGHTBIRD models, designed by Corrado Rosson: two optical frames in pure copper and brass.

The new entries, BAOBAB and SNAKE, expand and enrich the LIGHT_MIRROR collection, presented last summer.

Two women's optical frames that - thanks to the trendy shapes, the care to detail and shininess of the materials – manage to enhance contemporary looks. If copper and brass already have natural characteristics that make them original, the mirror polishing and the special coating, capable of maintaining their characteristics unchanged over time, make them truly unique: they become indeed conductors also of style and elegance.

The Light_MIRROR Collection well represents the characteristics of LIGHTBIRD: innovation, design and material.

The choice of the materials is once again the protagonist and highlights the patented gluing system, which allows to obtain a perfect coupling of the surfaces. Moreover, the design gives the collection a remarkable aesthetic impact, almost a magic that gives life to a new and light model with a strong contemporary character.

BAOBAB LB028

Lightbird LB021

Oversized woman's optical model with squared features capable of enhancing the wearer’s traits. Its precious materials become for the LB028 C65 model the added value that fits all looks: from the most classic and elegant to the alternative ones characterized by funky colours.

Also available in Copper and acetate.



SNAKE LB021

Lightbird LB028

Sinuous as a snake, the LB021 C64 women's eyewear model evokes the elegance of the 60's style, where glasses also became a seductive and distinctive accessory. The copper frontal frame and acetate temples are suitable for sophisticated looks.

LIGHTBIRD’s innovation and technology are also featured in this sun collection through the digital loyalty system Light_NEST. The QR-Code on each frame helps to establish a more dynamic connection and interaction between the company, the optician and the end customer.

OKO by OKO Paris create NY31 a Steel Optical Unisex Frame

October 2020

Somewhere between Minimalism and Maximalism!

OKO by OKO NY31

The NY31 optical release is both minimalist with the absence of a nose, with lightness more popular with wearers ... and maximalist in the modernization of the aesthetic on the face, which gives a strong character to the wearer and which holds its place as a fashion & trendy accessory. For her...and For him.



This NY31 rimmed steel frame - in a “non-gender” trend offers an intermediate size 51-20 which is ideal for many faces.

OKO by OKO NY31
It is part of the New York (NY) collection which lives up to its name as it draws inspiration from cosmopolitan and multicultural trends like this city often described as "the capital of the world". NY31 is a frame with a contemporary look and well in its time.

It fits perfectly into the DNA of the OKO by OKO brand "eyewear designer for all" in an effort to democratize the "World Optic" that is to say make the designer eyewear accessible to all and wearable by all worldwide !

PS: NY31 is available in 4 colours

NIRVAN JAVAN launches the Stainless Steel Sunglass Collection

SHADES OF CHICAGO

October 2020

Inspired by the architecture and dynamic flair of the unique metropolis on Lake Michigan, NIRVAN JAVAN presents the new sunglasses collection SHADES OF CHICAGO.

With this modern stainless steel collection – consisting of three different sun models – NIRVAN JAVAN sticks to the current contemporaneity and ensures a self-confident and elegant appearance.

Stainless Steel Shades of Chicago Collection from Nirvan Javan Feel Chicago's city vibes

Right on time for Indian Summer, NIRVAN JAVAN launches the exclusive sunglasses collection SHADES OF CHICAGO. The inspiration for this collection comes from no other place than the exceptional metropolis of Chicago. Sparkling skyscraper facades, culinary diversity, dynamic art and culture and a vibrant nightlife: No other major city in the USA represents the modern American lifestyle with such intensity.

Retro look combined with purist elegance

As the birthplace of modern and experimental architecture, designer and creative director Nirvan Javan was strongly influenced by Chicago's architectural diversity, which is clearly reflected in the creations of SHADES OF CHICAGO:

The three different stainless steel models impress with fine lines and subtle design in a classic retro look.

The sun models are available in the four classic colors BLACK, ROSE GOLD, GOLD and SILVER. Refined with high-quality ZEISS lenses, NIRVAN JAVAN continues to pursue a purist, elegant approach and lends every wearer a touch of Chicago.

‘When gold standards change: time to move on from Goldmann tonometry?’

October 2020

Peer pressure….. when will you make the change?

ORA G3 from Grafton

Grafton Optical announce the recent publication of the article ‘When gold standards change: time to move on from Goldmann tonometry?’ in the British Journal of Ophthalmology; representing an important landmark for the Reichert ORA G3 and demonstrating its widely held acceptance among key opinion leaders as the preferred method for measuring IOP.

The article published in this month’s British Journal of Ophthalmology discusses the clear benefits of using the Reichert Ocular Response Analyser (ORA) G3 over Goldmann Applanation Tonometry, and suggests that now is the time for a shift in the clinically accepted ‘gold standard’. It notes that GAT ‘makes important assumptions about corneal thickness and behaviour that are not met in a significant proportion of patients’.¹ In fact, GAT has ‘significant limitations that make it suboptimal and far from the ideal reference standard’.²

‘While many tonometers can reproducibly measure IOP, evidence is fast accumulating that cornea corrected IOP (IOPcc) as measured with the ORA G3, is a better measure of IOP than GAT and should be used more widely.’³

The article goes on to say

‘Studies have shown that ORA-derived IOPcc measurements are superior to GAT in predicting rates of glaucoma progression’.⁴

The article concludes ‘there is a myriad of reasons to abandon GAT and shift to ORA, but most importantly we rely on IOP as a guide to caring for patients. Ultimately the measure of IOP that best predicts who will get worse is the device most able to help us make the right decisions’.⁵

ORA G3 also offers substantial cost savings versus all other methods of tonometry. Grafton Optical have published an online business case calculator which demonstrates how much money can be saved by hospitals and practices who chose to make the switch.


The Pro's

ORA G3 • Huge cost savings versus all other methods of tonometry – take the challenge to see what you could save.

• Operate a drop free clinic - no drops, no dilation, no prisms, no disposables or consumables. Just walk in and test.

• Be confident that your readings are accurate with the Waveform Reliability Score. Minimal training is required and fast, objective results are guarenteed, independent of the operator.

• ORA® G3 and 7CR are the only devices that feature Corneal Compensated Intraocular Pressure (IOPcc), a better indication of the true pressure, proven to be less influenced by corneal properties than Goldmann or other methods of tonometry

• ORA® G3 is the only device capable of measuring Corneal Hysteresis (CH), shown to be a significant risk factor for glaucoma development and progression. Click here to read the NICE MedTech Innovation

Briefing on the use of the ORA G3 to measure CH

This is a very exciting time for the ORA G3, as recognition for the device gathers pace amongst some of the UK’s most respected institutions. As the BMJ article succinctly puts it, ‘ORA is clearly a better alternative’ and now is the time for change.

Reichert Technologies are also hosting a webinar as part of their remote learning series titled ‘Safe and superior glaucoma technology with Corneal Hysteresis’. The webinar takes place on Thursday 22 October and further details and registration can be found here.

For more information or a quote click here, email sales@graftonoptical.com or call on 01923 233 980.

New VARILUX COMFORT MAX for Postural Flexibility from Essilor

September 2020


Varilux Comfort Max Ranges

Essilor Ltd has launched a new generation of its iconic varifocal lens, Varilux Comfort Max, designed to bring postural flexibility and reduced eye strain to wearers.

Varilux Comfort Max uses Flex Optim technology to stretch the ‘useful vision zone’ of the lens by up to 46 per cent to help wearers see naturally without having to struggle to find the right gaze direction or the right posture.

Tim Precious, managing director at Essilor Ltd said: “The lens has been specifically created for people with busy lifestyles who take part in activities that result in static postures or cause prolonged strain on the eyes.

“By providing a stretched useful vision zone, Varilux Comfort Max lens maximises the wearer’s postural flexibility and allows them to see sharply and more comfortably.”

Essilor Varilux Comfort Max

New Flex Optim technology personalises the lens design to provide good all-round visual performances, allowing them to adopt up to 258 more postures and head movements to see sharply.


Based on results from a LiveOptics innovation process and in-depth knowledge of wearers’ visual needs and behaviours, a total of 15 different vision profiles were defined and made available for Varilux Comfort Max lenses.


These vision profiles are categorised by addition and by ametropia, meaning that wearers are associated with the vision profile that best matches their visual needs and preferences.



Starting from a given vision profile, it adjusts the power progression curve to each prescription, ensuring optimal equilibrium across the vision.

Essilor Varilux Comfort Max
“We are committed to our research and development and have responded to the current challenges faced in today’s digital environment to provide a reliable new solution to offer to patients.

“This could help attract patients to try a varifocal lens for the first time and also helps widen the appeal of varifocal lenses to a younger audience with digital eye strain.

“The launch forms part of our on-going mission of improving lives by improving sight, while continuing our role to be the best business partner for independent practices,” Tim Precious added.



Patient leaflets and window posters will be available to support the launch.

Varilux Comfort Max launches on 5 October.

Read other stories on Promotional Support here

And How Essilor made a good lens even better

Visit www.ecp.essilor.co.uk

OKO by OKO Paris. The new release ‘BABETTE’.

September 2020


With that little extra something.

OKO by OKO Babette
Babette has been designed to draw attention to the wearer’s natural brow line, just like the iconic retro models which were popular in the 60s.



But contrary to those eyeglasses characterized by thick frames, the Babette frame is very light, thin and comfortable.

Its elegant silhouette offers a smart material combination from the stainless steel of the overall frame contrasting with the colored acetate eyebrow line giving it that little extra something.

OKO by OKO Babette

Women with character will for sure appreciate that designer touch.

And there, we realize the obvious: everything is consciously and elegantly offbeat, as if the brand gave life to its ideas and its creations by thinking only of one thing: allow the wearer to reveal himself and dare to display his personality.

KOMONO FW 20 Optical Collection

September 2020

A thoughtful extension to the optical collection, the Fall/Winter 2020 season is all about smart detailing and luxury finishes.

With the introduction of six new styles and a range of sophisticated colorways such as Blue Fog, Obscure and Tornado, the collection offers a welcome addition and a fresh take on some of KOMONO’s most beloved styles.

Komono Omar


Omar
(left) joins the previously introduced Mario, Uma and Jeff with its distinct massive quality and luxury feel, and adds an accessible fit to suit all ages.

A young, fresh and more feminine style is introduced with the Gina while the Clark (Right) incorporates a masculine, straightforward, timeless approach.

Komono Clark


These styles are counterbalanced by the atypical, quirky roundness of the Jack. The Robin is an addition to the ultrathin series while the Damien, a carryover from our sun collections, will prove to be an instant classic.

This focus on careful design is nowhere as clear as in the newly introduced Wing Collection.

Komono Yoko
Two of KOMONO’s most celebrated styles, the rounded Dean and soft rectangular Oscar, are adorned with a side wing detail to create a tension and add a bold and edgy counterbalance to these more classic frames.

The Dusty and Yoko (left)completes the collection with a new aviator shape.

BLACKFIN Fall/Winter 20-21 Optical Collections

September 2020

Vitality, design, tradition: these keywords define the Blackfin Fall/Winter 20-21 collection and epitomize the brand’s distinctive elements featured in previous releases, now updated to meet the demand of numerous markets.

The new collection comprises 10 styles, 7 in the Blackfin One line – the essential Blackfin with bolder thicknesses; and 3 in the new Blackfin Razor line, featuring 1 mm thin titanium frames.

Masculine and unisex shapes distinguish Blackfin One, along with a palette of rich luminous colors, consistent with the brand’s DNA.

The new Razors share the same stylistic traits while emphasizing their retro-inspired mood, evident in the 3-D geometrically sculpted bridge. This season, one-color frames alternate with the two-color frames that also include Black Edition versions with exterior in gold or brushed silver.

Worcester from Blackfin 
Worcester in the Blackfin One line is a classic men’s squared style with profiles highlighted by color combos that define its Blackfin style: matte black/gray, metallic midnight blue/dove gray, army green/mauve green, metallic navy blue/white, gunmetal gray/Venetian red.

By contrast, Sefton and Crosby are both large, round frames with bold thicknesses that deliver distinct personality. Once again, the colors express the most original Blackfin essence.

Sefton from Blackfin

Sefton
comes in gunmetal gray/metallic blue, dark blue/matte red, metallic blue/gunmetal gray, army green/mauve green, metallic Burgundy violet/metallic magenta.



Crosby
 from Blackfin

Crosby
choices are gunmetal gray/metallic bright blue, dark graphite blue/matte red, army green/mauve green, matte brown/metallic brick red, metallic midnight blue/metallic cerulean blue.


Greenport from Blackfin
The new men’s Blackfin Razors round out the recently launched feminine collection and feature frames with a more feminine feel. Greenport is a squared frame in matte or metallic pastel colors (gunmetal gray, metallic bright blue/matte black, army green/Veronese green, metallic midnight blue/glossy silver, matte Venetian red/glossy silver).



Hoover
 from Blackfin

Hoover
features larger rims and a lively color palette that includes dark blue/Venetian red, metallic bright blue/matte black, blue/glossy silver, as well as the classic black and gunmetal gray/glossy silver.



Fort Zachary from Blackfin


Fort Zachary
is clearly pantos-inspired, however, the rims are round and the color selection includes a women’s version in pastel pink/glossy silver, as well as metallic navy blue, matte black/glossy silver, gunmetal gray/metallic bright blue, matte black/Venetian red.






All Blackfin Razor frames are crafted using special micromechanical processes custom-engineered by the company for these frames. They also feature the new one-piece hinge, a technical breakthrough that adds a design detail upgrade.

ESSILOR offers HD Dry Eye Diagnosis

September 2020

Essilor Ltd has taken on the sole distribution of IDRA by SBM Sistemi to offer ECPs advanced high definition testing for dry eye.

IDRA from EssilorIDRA performs a full assessment of the ocular surface via a series of quick tear film tests, including the quality of tears and analysis of the meibomian glands, to classify the type of dry eye disease.

A 3D image is produced to help practitioners analyse and understand the eye lid structure. The image can also be shared with a patient to explain the cause of their discomfort and aid treatment recommendations.

When used alongside the TearStim Dry Eye treatment, it can provide ECPs with a complete diagnosis and treatment service for patients living with the most common cause of dry eye, meibomian gland dysfunction (MGD).

Tim Precious, managing director at Essilor Ltd said: “Market data indicates people suffering from dry eye are increasingly seeking treatment.


“It’s a clear growth area and practices looking to broaden their services should consider offering a dry eye clinic to help existing patients and attract new customers through the doors.

“The new imaging system is a compact and cost-effective piece of kit which ultimately provides strong evidence to support your choice of treatment, while helping the patient understand why that therapy is being recommended.”

While IDRA confirms whether the cause is MGD, TearStim uses Intense Regulated Pulsed Light technology (IRPL) to stimulate the meibomian gland into functioning properly again.

A special package price is available to ECPs who purchase both pieces of equipment.

Tim continues: “Offering these two pieces of equipment side by side will provide a complete solution to dry eye management and offer excellent commercial value for optical practices.

“Treating dry eye is very important both for the patient's comfort and for the long-term health of the surface of the eye. The launch supports our on-going mission of improving lives by improving sight, while continuing our role to be the best business partner for independent practices.”

How IDRA works

IDRA conducts research on the lipid, aqueous, mucin layers and meibomian glands.

• The software automatically detects the coloured lipids on the patient’s eye and determines lipid layer thickness (LLT). In a few seconds it is possible to get automatically relevant data to understand functionality of meibomian glands.

• The aqueous layer is evaluated through the non-invasive “tear meniscus” test and is then classified into different categories. Through one image focused on the lower tear meniscus, IDRA measures the aqueous production in five different points to calculate an average.

• The stability of the mucin layer and the whole tear film is assessed through the study of the break-up time (BUT) or non-invasive break up time (NIBUT), by using a placido cone projected onto the cornea. IDRA projects a structured image on the ocular surface and automatically finds all breakings of the tear film during the recorded video.

• The device can automatically detect the length and width of meibomian glands shown thanks to infrared meibography without requiring any input from the user.

• It also automatically detects and analyses blinking.

In practice, IDRA sits between the slit lamp and biomicroscope, fitting perfectly into the gap created when the plate used for the tonometer is removed.

NIRVAN JAVAN X WONGWANNAWAT

September 2020

Nirvan Javan Wongwannawat
Together with fashion photographer Parinya Wongwannawat, NIRVAN JAVAN presents a collaborative photoseries dedicated to the reinterpretation of cosmopolitan expression. The photoseries marks the debut of several planned collaborations between the brand and inspiring personalities.


Based on this exceptional year, NIRVAN JAVAN and fashion photographer Parinya Wongwannawat created a collaborative series of photographs in Zurich, reflecting a new interpretation of NIRVAN JAVANs cosmopolitan identity. A tribute to the beauty and uniqueness of the world – which begins on our very own doorstep.

Nirvan Javan Wongwannawat
The love for this worlds’ diverse cultural expression and the deep and similar understanding of beauty and style laid the foundation for the collaboration between the brand and the photographer. As an international fashion photographer, Wongwannawat has been travelling through the world's metropolises for several years now, making him an ideal match for NIRVAN JAVAN, whose brand identity is built on cosmopolitan, dynamic values.



The photoseries with Wongwannawat is the first of several planned collaborations between NIRVAN JAVAN and different inspiring personalities. They will join the brand in telling cosmopolitan stories - and thereby encourage people to see the world with their own eyes. The collaborations will be published on nirvanjavan.com.

New MATERIKA TITANIUM – Material Becomes ART

August 2020

Look 76021 LOOK–made in Italia presents the new Materika Titanium models, made from fine Japanese titanium and exclusive Italian Mazzucchelli acetate.

Synonymous with quality and attention to detail, the acetate rims are a feature that highlight, almost by contrast, the ultra-slim frame and bring it to life thanks to the choice of a soft havana colour palette.

Pantos, cat-eye, double-bridge aviator and square: four slimline models in extremely light-weight beta-titanium in classic shapes with material thickness reduced to a minimum.

The MHS (Materika Hinge System) perpetual movement hinge, a patented system which gives the frame optimal functional performance, is an exclusive detail of these glasses.

Characterised by the iconic minimal ridged cylinder element, the structure serves as both a hinge and rim end, eliminating the need for screws.

The new Materika Titanium models - which will be presented to the public during the next edition of DaTE from 19th to 21st September in Florence - represent the ideal choice for those in pursuit of a frame with a strong personality and timeless style.

Watch the video https://youtu.be/KlNgRW4P7DA

Materika is a high-end frames brand designed and produced entirely in Italy by LOOK-made in Italia.

Ref. models are 70620, 70621(shown above), 70622 (shown on main news page), 70623

A Breath of Clean Air from Norville 20/20 and Frame UV Steriliser ensuring spectacle frames are 100% Sterile

August 2020

Jade Air Purifier
UV-C Surgically Clean Air™ the Medical Grade JADE Air Purifier has excellent performance in Hospitals, Medical Labs Ophthalmic and Dental Clinics to clean and sterilize the indoor air.

Could be the perfect soltion for your practice?

TECHNOLOGY

The Jade model utilizes Surgically Clean Air's multi-stage air purifying technologies that work together to clean, purify and re-energize the indoor air.

The multi stage filtration system captures dust particles, pollen, volatile organic chemicals (VOCs), mould, allergens, viruses, odours, bio-aerosols, nitrous oxide and many other pollutants that are found in inside practice air.

The negative ion generator makes indoor feel more pure, clean and energized to help combat fatigue.

For an air purifier to deliver its benefits throughout the indoor space it needs to move large volumes of air through its filtration system effectively without impacting those people that are closest to it by creating a 'breeze' or being too loud.

DIMENSIONS

Diameter x H = 12 Inches x 33.5 Inches (30.5cm x 85cm)

Cost £1,700 + VAT & carriage

The FUSION UV-C Disinfecting Unit – Clinical Grade

The Fusion UV uses germicidal UV irradiation the short wavelength of UV-C to neutralise viruses while containing the light safely in a compact table top unit.

Fusuion UV-c
The goal was to create a device that could quickly disinfect spectacle frames after customers touch them during their visit. But there is a much broader practice application: for example trial frames, trial lenses, face masks and as a disinfection devise for dentist and hairdresser’s tools.

It can hold up to 12 to 18 frames can be disinfected in 2 minutes. Position the frame temples open at 40° to subject all the frame components to the UV light. 6 pieces of KN95/N95 masks can be disinfected in approximately 3 minutes. You can reuse the masks up to 7 times.


UVC is a short wavelength that disinfects the surfaces of things. The only time UVC should damage frames is when acetate is exposed for a long period of time.

2-3 minutes should not harm the frames.

If the device is not closed and secured, the unit will not turn on and the green light will not illuminate. Very safe.

Uses UVC lamps rather than LED lighting to create higher energy, quicker results to increase the speed of disinfecting.

Special glass rods unlike regular glass transmit UVC light to effectively penetrate the item being disinfected.

Other devices use glass or a “grill” to hold the item being disinfected and the light cannot penetrate to disinfect at those touch points.

Why the Fusion UV?

Most devices just disinfect 1 side, are slower and you have to “flip” the item that is being disinfected.

The Fusion UV is a clinical unit with technology that has been tested and used by hospitals in hard hit Covid19 areas in USA.

360° coverage leaving no UV shadows or voids. The device also uses real UV light lamps that are replaceable.

£875.00 (ex VAT & Carriage)

Dimensions are approximately 42 CM Wide, 40.5 CM Deep, 22 CM High. The overall exterior dimensions are 57 CM Wide, 49.5 CM Deep, 25.5 CM High. Weight is around 9 KG.

Contact Norville 20/20 for further information

INVU Premium Readers – Swiss Material and Blue Light Protection

August 2020

INVU Premium Readers Customers who purchase reading glasses in optical retail frequently generate additional business when they return to purchase custom prescription readers or progressive lenses.

However, many opticians prefer not to offer products that are similar to the low price mass retail distribution.

That is where the new INVU Premium Readers come in! Manufactured in high-end Swiss TR 90 material and equipped with a blue light attenuating filter, these ultra flexible reading glasses are the perfect product for customers who like quality, functionality and craftsmanship.

Not only the product itself is premium, the concept packaging as well as the accessories are exceptional.

All these factors enable optical retailers to clearly differentiate this product offering from the mass retailers.

Positioned at a retail price below Euro 40 INVU Premium readers are the perfect addition product offering for opticians and will no doubt lead to additional in-store traffic and increased sales of high value add products.

New designs and new colours freshen up the Progear Action EG range.

August 2020

Progear EG Matte

The ever-popular Progear EG range of action protection frames has just been updated with four new colours Grey, Khaki, Vintage Blue and Burgundy, all matt finish and available in four sizes.

EG goggles have straight temples to increase protection, are fitted with hypo-allergenic soft nose pads, and a detachable Velcro adjustable neoprene head retainer ensures they are securely worn.

As with all Progear frames, the EG has a raised rear bevel to reduce the risk of the lens being knocked through.

Contact the sole providers Norville Optical for supply and further information.

Provide a clearer view for all your spectacle wearing patients with the Progear Anti-Fog Alcohol Free Surface Gel

August 2020

The Progear Anti Fog gel
The Progear Anti-Fog Alcohol Free Surface Gel 5g tube enables 100 applications, each giving approximately 24 hours’ protection when applied with the included Chamois application cloth, and it is safe to use on all lenses and MAR coatings.


Presented in a Countertop Display it makes impulse buying simple and easier for all your walk-ins and are a great gift for their friends too!


The ideal practice option is to have the 24-piece Countertop Display Box at the point of sale, where it can be clearly seen by clients (unless they have foggy lenses).

Available at the price of £65.00 (exc. VAT and P&P).

Anti-fog posters A4 size are available to download here For larger than A4 posters please call Norville Telesales on 01452 510321.

Time to Shine with Stepper Model no. SI-96919

August 2020

SI-96919 from Stepper
Delighting customers by understanding and delivering eyewear to fit their new needs and wants, as their sensibilities may have shifted during the pandemic, can only be a winning formula. Believing this, STEPPER have been putting a great deal of thought and effort into how they can best help opticians excel so they can shine in their customers’ eyes.


One area they have identified is rimless. “Having a good rimless offering allows those who allow the time and have the skills and confidence to demonstrate their professionalism and deliver outstanding eyewear,“ comments Peter Reeve, Managing Director, STEPPER (UK) Limited. “Putting your best foot forward is a great way to win and keep customers and STEPPER is keen to help. Rimless is just one way an optician can differentiate and build a reputation for excellence whilst demonstrating professional skills.”



Stepper SI-96919
STEPPER UK offers over 50 rimless models, each with colour variants. One best-selling example is the SI-96919. This Titanium, women’s style is available in four combination colours (gold, silver, blue and bronze), extending its suitability to a variety of skin tones and personal style.

As you move to view the sides (from the classic, minimalist front); oval, linked rings, elegantly shaped in Titanium, add visual interest whilst keeping the mount weight to less than 6g.

For those wanting a style that offers the peripheral visibility benefits of rimless and still allow them to make a design statement the SI-96919 is a great choice.

With so many rimless variants to choose from and to help opticians make informed decisions, STEPPER has put together their most popular rimless models (including the SI-96919) within a concise digital brochure.



(This brochure can be made available by contacting STEPPER UK directly.)

“STEPPER rimless models all come with 'Love VALUE' qualities to ensure the wearer the highest levels of satisfaction at a comfortable price as well as delivering return purchase loyalty and good sell-through for the business,” concludes Peter.

New Auto-Ref Keratometer from Grafton

August 2020

Grafton Optical launch the ARK-7610 Auto-Ref Keratometer at an introductory price of £2,995 + VAT for a limited time only.


Grafton ARK 6610 Keratometer



Grafton Optical are pleased to bring the ARK-7610 Auto-Ref Keratometer to the market at an introductory price of £2,995 + VAT for a limited time only.

The ARK-7610 uses advanced wavefront technology to measure the patient’s refraction status. With its Hartmann sensor and uniquely designed optical system, the ARK-76010 provides a fast examination and delivers accurate measurements based on aberration analysis.







Grafton Ark 7610 from user stand point

• Hartman sensor technology

• Adjustable 7" LCD touch screen

• Motorised chin rest

• Motorised joystick to move testing body up & down easily and quickly • Manual focus and auto measuring

For more information on the ARK-7610 please visit our pages

Grafton Optical are loyal sponsors of your free Opchat News and Knowledge Resource. Visit their pages on our site.

Available from GRAFTON OPTICAL: Universal Keratometer Breath Shields

July 2020


Grafton KE Shield
Grafton Optical are now able to supply their Universal Keratometer Breath Shield in response to customer demand amid the ongoing COVID-19 outbreak.

These are available to buy from Grafton at a cost of £20 each + VAT and delivery.

• Constructed of durable 2mm clear Perspex for easy cleaning between patients

Grafton Universal Breath Shield


• Fits over kertometer eyepiece to fit most models

• Helps to maintain suitable distance requirements for infection control



THE NEW NIL Models by LOOK – WEIGHTLESS AESTHETICS

July 2020


NIL 5360LOOK-made in Italia presents the new NIL models by LOOK brand, conceived and produced entirely in its factories in Italy.

Using a careful analysis of the requests made by those who wear glasses for everyday visual needs as a starting point, this series was designed for the segment of users with "intermediate" measurements – in other words for adults with a smaller face.

NIL 5361

Four eyeglass frames, two for men: a perimetric and a pantos model, both with a key shaped bridge, and two for women: a cat-eye model with an extra-elongated wing and a broad square model – both with the front in NIL, LOOK’s exclusive techno-polymer, and temples in Xinox, the special non-toxic, hypoallergenic steel alloy, for extreme lightness and absolute comfort.



As in all LOOK collections, the technical features complement a refined and detailed aesthetic, resulting in eyewear with a surprising design.

NIL 5362

The four models are characterised by the floral and hi-tech textures of the front pieces, made with LOOK-made in Italia’s Touch-color technology, which allows exclusive on-trend colors and patterns to be created, in an original play in style between industrial and graphic design for a tactile, as well as visual, sensory experience.

LOOK frames are designed and produced entirely in Italy by LOOK-made in Italia.

NIRVAN JAVAN celebrates its 5th anniversary with their latest London collection made of Japanese premium acetate

July 2020

Nirvan Japanese Acetate With their current LONDON collection – exclusively handcrafted in Japan – the brand NIRVAN JAVAN celebrates its 5th anniversary. Inspired by the collection named after the dynamic metropolis, NIRVAN JAVAN also launched a premium sunglasses model SHADES OF LONDON 02:02:02 (GMT) – limited to 100 pieces.

Finest Japanese acetate

As a multicultural hotspot, the cosmopolitan city of London served as inspiration for the new LONDON collection.

The premium acetate collection was handcrafted in Japan with maximum precision and emphasizes the distinctive and purist signature of the designer. Characterised by expressive design with high wearing comfort, each model of the LONDON collection highlights the individual expressiveness of the wearer.



All five models are presented in six classic colours: BLACK, DARK HAVANA, DARK GREY, BLUE, BROWN and TRANSPARENT – colourfully inspired by London's iconic city skyline. Furthermore, the frames are named after the British time zone and illustrate once again the cosmopolitan flair of NIRVAN JAVAN – as for example the model LONDON 03:00 (GMT), shown in all six colours.

Limited sun model with unique design character

Nirvan Sun model
As part of the LONDON collection, NIRVAN JAVAN also launched the premium sun model SHADES OF LONDON 02:02:02 (GMT). The unisex premium model features a lightweight, dark acetate frame with a classic design and licensed ZEISS lenses.

The handmade golden hinges distinguish 02:02:02 (GMT) from the previous NIRVAN JAVAN creations and give the model a new character. The sunglasses are available online as a limited edition of 100 pieces and in selected partner stores on request.

A bright outlook for the future

With the latest LONDON collection and the additional limited sun model, NIRVAN JAVAN is celebrating its 5th anniversary. The designer Nirvan Javan looks back at five intensive, successful and most of all enlightening years. He is not only delighted about the current campaign release, but is also looking forward to the future – full of zest for action:

"It is my great pleasure to present the unique LONDON collection and the additional limited sun model SHADES OF LONDON on the occasion of the 5th anniversary of NIRVAN JAVAN. Both editions embody the brand's high standards of design and quality and form a strong foundation for the cosmopolitan facet of NIRVAN JAVAN. With this successful kick-off we are all set for the future and further exciting projects" Nirvan Javan said.

#SpraySafe with the New OPTASE® PROTECT Eye Spray: to fight viruses, bacteria and fungi.

July 2020

Harnessing the body’s own natural defence to kill 99.9999% of all known germs

“It is important now more than ever for patients to take care of their eyes,” says Optometrist Mandy Davidson. “OPTASE® PROTECT can help patients to limit their risk of contracting infections through their ocular surface.”

• New triple-action anti-viral, anti-bacterial, anti-fungal spray OPTASE® PROTECT launches this week
• Containing the active ingredient hypochlorous acid (HOCl), OPTASE® PROTECT kills 99.9999% of all known germs
• Without knowing it, people touch their eyes every 20 minutes, increasing the risk of transmitting infections to their eyes
• Recommended use of only twice daily, OPTASE® PROTECT provides a convenient ‘Spray On, Leave On’ formula for eyelids and surrounding skin

Eyecare expert Scope has launched OPTASE® PROTECT – the first spray to provide triple-action anti-viral, anti-bacterial, anti-fungal protection for the eyelids and surrounding skin.

The new preservative-free OPTASE® PROTECT provides an effective preventative solution against harmful germs on the eyes and surrounding area, thanks to its key ingredient - hypochlorous acid (HOCI).

OPTASE PROTECT kills 99.9999% of all known germs, which means there are few microbes remaining after the solution has been applied. This means, for every 5 million harmful microbes on the skin, OPTASE PROTECT leaves just 5. A solution that kills 99.9% of germs would leave 5,000.

HOCI is produced naturally by the body’s white blood cells as the first line of defence against harmful germs. Not only is HOCl a powerful molecule that is effective against invading bacteria, fungi, and viruses, but it is pH balanced, meaning it is safe and gentle on even the most sensitive skin around the eyes.

According to new research by Scope , the British public is more concerned about facial hygiene than ever before – with 67 per cent revealing that touching their face while outside, in a public setting, is a big worry.iii And rightly so - the average person touches hundreds of surfaces each day and touches their eyes on average 3 times per hourii, making the eyes particularly vulnerable to attack from unseen invaders such as viruses, bacteria, and fungi.

“Eyes can be a gateway to infection,” says Optometrist Mandy Davidson. “Without protection, harmful viruses, bacteria, and fungi can potentially enter the eyes which can lead to irritation, dryness and soreness on the ocular surface. If left untreated, these germs could even lead to more serious conditions.”

“It is important now, more than ever, for patients to take care of their eyes - OPTASE® PROTECT can help patients to limit their risk of contracting infections through their ocular surface.”
Ingredient spotlight: Hypochlorous acid

Optase from Scope • OPTASE PROTECT is made by using a proprietary method of electrolysis which converts a saltwater brine into one solution, a neutral anolyte of hypochlorous acid

• Contains a highly pure (99.6% HOCl), stable and pH balanced solution (pH 7) meaning it is a neutral formula, suitable for use on human skin

• OPTASE PROTECT has a stable shelf-life for up to 12 months from manufacturing without the need for added stabilisers

• Amongst the 99.9999% of all known germs, HOCl has proven efficacy against Listeria, Salmonella, E.coli, MRSA, Clostridium difficile ,

• HOCI can kill bacteria in as little as 0.55 seconds (E. Coli) to 60 seconds (C. Difficile)

• In cases of blepharitis, demonstrable benefits can be observed within 2 weeks, depending on condition and severity

#SpraySafe with OPTASE® PROTECT

Scope’s #SpraySafe campaign encourages and recommends that we all take care of our eye health every day to help prevent harmful germs from entering the body through the eyes.

• Simply spray OPTASE® PROTECT onto closed eyes, morning and evening, for 24-hour protection (ensure make-up is removed before spraying)
• Convenient ‘Spray On, Leave On’ formula
• Suitable for frequent daily use
• Scientifically formulated 99.6% pure HOCl
• Preservative free
• Suitable for all ages
• 12-month shelf life for long lasting use
• Helping you to #SpraySafe and keep eyes healthy, every day
• Retails at £9.95, up to 250 applications per bottle

Learn how Hypochlorous Acid work?

• Hypochlorous acid (HOCI) is the body’s natural defence against germs
• If invading germs begin to over-populate within the body, they can cause inflammation, irritation and infection
• Once the invading germs reach a certain level, they are detected by white blood cells
• The white blood cells then produce HOCI which destroys the invading germs within seconds
• OPTASE® PROTECT is 99.6% pure HOCI and works to kill 99.9999% of known bacteria, viruses and fungi

How effective is your UV-C cleansing?

July 2020

UV-C Dosemeter from Norville
UV-C light is perhaps the most effective in-practice sanitizing method and these new test cards from Norville will reveal just how effective that process is, at a quick glance.

Gauging the level of UV-C obtained is instantly revealed with the colour changing to reveal how effective the cleaning processes are from your UV-C unit. The single use cards are ideal to ascertain unit running times, and as an essential visual reference of practice cleaning processes as the Covid-19 era sees optical businesses returning to work.

UV-C light can be used - depending on the dimensions of the light box - for sample frames, trial frames and lenses, face masks and instrument heads. Heavily contaminated items should be wiped clean before the process.



Packs of 10 @ £2.50 each + postage & VAT
Packs of 50 @ £2.25 each + postage & VAT

LIGHTBIRD launches Light_MIRROR Collection

June 2020

Light_MIRROR is the new collection that combines two unconventional materials. Pure Copper and Brass are joint to Cellulose Acetate to create unique, light and shiny frames, thanks to the innovative gluing system patented by the Belluno brand.

JUNE 2020- New season and new collection for LIGHTBIRD. The brand by Corrado Rosson launches Light_MIRROR, with frames in Pure Copper and Brass. Its BUSINESSMAN, FLOWER, SNAKE and BAOBAB models result shinier than ever, thanks to the natural characteristics of the materials, the mirror polishing and the special coating that helps keeping their shininess unchanged over time.

For designer Corrado Rosson: "Light_MIRROR Collection well represents the characteristics of LIGHTBIRD: innovation, design and material. The choice of the materials was once again our main focus: they highlight the patented gluing system that allows to obtain the perfect union of the surfaces. Moreover, the design gives the collection a remarkable aesthetic impact, almost like a magic that gives life to a new, lightweight and strong contemporary frame".

A metal and alloy already known for thousands of years: copper was already present in the Pyramids, while brass was widely used in the Roman Empire. These materials in constant evolution find today in Light_MIRROR a new cutting-edge application in the eyewear field, which leads to a further valorization of their preciousness. Copper and brass here become conductors, not only physical, but also of style and elegance.

BUSINESSMAN LB017 C064

Lightbird Businessman

 

 

 

The careful attention to details, enhanced by the shiny copper frame and the clear, contemporary lines, is one of the main features of the BUSINESSMAN LB017 C064 model. A men's eyewear capable of adding value to every occasion, both at work and in leisure time. The LB017 model is also available in the brass C067 version.

FLOWER LB020 C067

Lightbird Flower

 

 

 

Pure elegance and sheen for the women's optical model FLOWER LB2020 C067, with oversized brass and acetate front. The alloy of copper and zinc was already used in Ancient Egypt, the world of precious metals. The frame’s lightness, resulting from the Light_Matter bonding system, fits everyone. It provides the wearer a slylish touch, like that of a contemporary Cleopatra who does not want to go unnoticed. The model is also available with the front in pure copper and acetate C064.

Light_MIRROR features Light_NEST’s, the technology and digital system. The system starts with the QR Code, present on each frame, and allows to establish a connection and a direct interaction between the company, the optician and the final customer. A relationship based on a loyalty model between the parts.

Paskal for engaging the youngest patients

June 2020

An almost cinema event with Minion specs and Peppa Pig is the way forward for many practices looking to engage youngsters believes IPRO which is promoting its Paskal 3D refraction technology.

The move away from a mundane letter chart is winning favour with the youngest patients, along with those with specials needs, as award winning Lincoln optometrist, Dr Martin Smith, has found -
OKO by OKO NY32

“I have 3D Minion goggles for the younger children and they are very keen to wear them. The system works well with youngsters as you don’t need to occlude but you can still test both eyes independently,” he said.

Martin,(above left) who has been using Paskal 3D for three years, likes the system for how it amuses the children with Kay pictures and an array of Paskal’s children’s options.

The added benefit of the system is how it can reveal the eyes’ functionality, both individually and togethe. “It is very good at establishing binocular vision and a nice picture helps immensely over just letters in retaining the children’s attention.”

Belfast’s Mackey Opticians also use Paskal 3D, as optometrist co-owner Mark Mackey said, “We find it brilliant as you are testing in a real life situation – people like the drama of 3D, and I like the way you can work out the prisms very easily. We use it on virtually everyone, but the children particularly respond very well to the sandcastle images and my ability to suddenly switch over to Apple TV and Peppa Pig for retinoscopy with three and four year olds is very good!”

Controlled by an iPad, Paskal 3D offers arm’s length refraction and can help to provide a very relaxed, but effective, eye examination with 80 different tests available.

New York Collection: Modern shapes for timeless glasses

June 2020

OKO by OKO NY32
Zoom in on the man steel model ny32 from OKO by OKO

This New York (NY) collection is aptly named because it is inspired by cosmopolitan and multicultural currents like this city often described as "the capital of the world".
It fits perfectly into the DNA of the OKO by OKO brand "eyewear designer for all" in an approach to democratize the "World Optic", that is to say to create designer glasses accessible to all and wearable by all around the world!

Entirely made of stainless steel, this NY32 offers generous size and shapes, (53-18) all in a range of modern colors distinguishing the frame from the front strapping giving it a contemporary look.

Concentrated in finesse, lightness and comfort, it is a modern, timeless, universal and very trendy frame with its double bridge that will appeal to men looking for a refined style but with character.

This model NY32 is available in 4 colours

Fog Free Vision for Key Workers

June 2020

Optifog Lens by EssilorEssilor Ltd has relaunched its Optifog lens after experiencing a high demand from ECPs who need a solution to prevent glasses misting under PPE.

The product is suitable for all patients and in particular those who are now wearing PPE as part of their daily lives and who have experienced issues with their current spectacles.

Tim Precious, managing director at Essilor Ltd said: “Fogging reduces visibility and compromises patient care and the key worker’s personal safety.

“The Optifog lens will stop misting becoming a hazard in emergency situations where clear vision is crucial. In doing so, it will provide greater visibility, greater comfort and less fogging for key workers.”

Optifog has unique, hydrophilic top layers with inherent fog repellent properties. These top layers are activated thanks to the specific molecules of the innovative Optifog smart textile. Droplets that would usually result in fog and inhibit vision spread uniformly across the lens, for an invisible and fog-free effect.

The range includes clear Varilux X Series, Varilux E Series, Eyezen and Rx single vision lenses. It’s also available as a first and second pair option on the Take Two multi-pair promotion.

“The lens has been used successfully in other countries during the pandemic to help key workers experience clear vision under PPE.

“We’ve listened to ECPs and the relaunch gives them a solution to this particular risk. It forms part of our on-going mission of improving lives by improving sight, while continuing our role to be the best business partner for independent practices,” Tim Precious added.

Patient leaflets and window posters will be available to support the relaunch.

The Optifog lens is available from 15th June.

KOMONO – Edge of Paradise Campaign

June 2020

Komono Tony

 

This season, KOMONO invites you to reclaim your own paradise.

Shot in a distinct documentary style, the campaign transports us to bohemian Venice beach and its quirky cast of characters.



Komono FranUncontrived and unabashed,it offers a glimpse of an authentic L.A. lifestyle that revolves around sun-kissed days and long evenings at local haunts.



Urban beaches, wavy palm trees and concrete boardwalks form the main setting for our freewheeling protagonists.




Celebrating the unbound spirit of days past, a sense of melancholia pervades the campaign and makes us yearn for a never-ending summer of love.


 

 
 
 
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