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Silhouette introduces Action Style – the pure freedom of vision

May 2011

Silhouette, the world’s leading frameless glasses brand, has launched ‘Action Style’ a new, six model eyewear collection designed to deliver a clear, straightforward view of the world. Ultra light,  straight and frameless Action Style reveals much about the independence and spirit of adventure of the wearer.

Silhouette Action StyleTwo-tone prints feature on the straight, wide temple arms manufactured from high-tech, high performance titanium. The appearance of the glasses changes depending on the perspective of the observer; the structure is sometimes reminiscent of textiles, at other times, of an electronic high-tech object or the wing of an aeroplane. The elastic temple arms adapt individually to the wearer’s head, so nothing is too tight and everything is flexible, yet stable – total comfort and total practicality.

The wearer chooses the colour from a wide range according to their personality. The combinations are Black-Red Rally and Purple Race for a sporty persona; White-Gold Contrast and Black Mood convey subtle elegance every day; Brown-Gold Harmony and Grey-Black Shadow favour those with an independent spirit.

Created for the most part by hand and with much love for detail, the six models in the ‘Action Style’ collection are manufactured in Linz, Austria. The spectacles, made from the highest quality materials without screws or hinges, are available in the UK from May 2011 at optical retailers.

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