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Kirk Originals launch new Beam Collection and show for the first time at the Munich Show

January 2012

After twelve years of development, Kirk Originals are delighted to announce BEAM a brand new collection made entirely from acrylic. Handmade in France from start to finish, this unique collection uses specially enhanced, unique materials to create frames unlike anything ever seen before.

Kirk Originals Beam CollectionKirk Originals have been using acrylic temples since the late 1990s but BEAM also benefits from acrylic fronts.

• an incredible range of colours that are not found in traditional eyewear
• acrylic polishes to shine like glass
• the frames are extremely light and comfortable to wear
• once adjusted they keep their shape so remain fitted and comfortable
• no need for re-enforcing wires in temples so the lines remain pure

“To celebrate our 20th anniversary in 2012, Kirk wanted to launch something really special,” said Jason Kirk. “Beam is unique, combining technical advancement with aesthetic beauty”.

Kirk Originals say they have been creating award winning eyewear since 1992. Their new flagship store on Conduit St, London W1 has been making headlines in design magazines as well as the fashion and trade press.

They have a reputation for bold colourful eyewear and dress the eyes of style leaders all over the world; celebrity clients include Gary Oldman, Stevie Wonder, Elton John, Oasis, U2, Samuel L.Jackson, Heston Blumenthal and Julia Roberts.

Shapes are oversized with soft lines and curves to emphasise the colour combinations. A new process of colour marriage allows bright hues to merge and separate in tones of fluorescent orange, yellow, pink and aqua. The colours play together to form a unique print so that each frame has its own colour identity and is a personalised, tailored piece.

“I have done a lot of travelling this year, listening to opticians and the eyewear buying public,”
continued Kirk. “Consumers, like opticians, are so bored with black and tortoise shell. People are seeking out colour and vivacity in their eyewear to brighten up their stores and their lives.”

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