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Smashing new collection from Wimbledon

February 2012

Wimbledon eyewear has unveiled a brand new collection for 2012, with Boris Becker as brand ambassador.

Boris Becker, Wimbledon EyewearWith 18 new models for men and women, this year’s Wimbledon sunglasses incorporate a variety of highly fashionable and classic styles.

Practices stocking the collection will receive full marketing support from Rodenstock, which manufactures the eyewear collection, as well as the chance to win tickets to the tennis Championships this summer. A special patient promotion will also be organised around the Championships, designed to support and drive in practice sales.

Marketing tools include an 18-frame display stand, campaign posters, patient mailers, customised spectacle cases and artwork for local advertising.

Plus, for every pair of repeat Wimbledon sunglasses sold, practices will receive £2 on a reward card, which can be redeemed at 130 high street stores, restaurants and online retailers.

The Wimbledon portfolio boasts a choice of plastic plano, single vision and superior bifocal and varifocal lens options of the highest quality. Opticians have the choice of thinner, lighter 1.6 mid index individualised lenses, which come with Solitaire Protect coating as standard.

Wimbledon EyewearAlso, the sunglasses come with an authentic range of full or graduated tint options. There is no additional surcharge for Shape-to-Shape (minimum substance surfacing), prisms or outside range when technically possible.

Rodenstock Frame Product Manager, Damien Klevge, said: “We are confident the new range will be welcomed by practices and customers. First feedback from customers is extremely positive. Last year was excellent for Wimbledon eyewear and, with the high-profile support of Boris Becker, we are certain the 2012 collection will be even more successful.”

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