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Hoya launches Hoyalux iD LifeStyle V+

October 2012

The easy to prescribe freeform lens, inspired by people and optimised by technology

Hoya has announced the launch of Hoyalux iD LifeStyle V+, its new freeform progressive lens. The exclusive launch of Hoyalux iD LifeStyle V+ was attended by more than 160 guests which took place in Berlin, Germany.

Hoyalux iD LifeStyle V+ belongs to Hoya’s Hoyalux iD family of customised, freeform progressive lenses and replaces Hoyalux iD LifeStyle. Hoyalux iD LifeStyle V+ integrates the latest design calculation technologies and new insights into the visual needs of today’s presbyopes.

“Hoyalux iD LifeStyle V+ is our new progressive lens design based on feedback received from your patients”, states Mr. Petri Eskola, Hoya Product Specialist. “Through their ordering behaviour and data input via the MyStyle iDentifier we have received a wealth of valuable information. Wearer analysis, direct customer feedback, clinical trials and consumer research have also contributed to new insights into the visual needs of modern presbyopes. Along with a new freeform aspherisation process and design calculation technology, we can easily state that Hoyalux iD LifeStyle V+ is the result of people-based innovation.”

The main features

Hoyalux iD LifeStyle V+ offers maximum visual acuity and a crisper image perception through its new freeform aspherisation process. The progressive power distribution and build up offers wider fields of vision and an optimised distance area, leading to more relaxed vision. Modern base parameters guarantee stable vision at all times, especially when using everyday equipment such as tablets and smart phones. The integration of reference power for a more accurate, and therefore, better vision is the fourth Hoyalux iD LifeStyle V+ innovation.

Eskola continues: “With all these great new features, Hoyalux iD LifeStyle V+ remains Hoya’s ‘easy to prescribe freeform lens’. It contains all the features that are characteristic of the Hoyalux iD LifeStyle design, such as a fixed curvature and uniform addition of +3.00D on the front surface, iD FreeForm Design Technology and Balanced View Control.”

Two design variations

Hoyalux iD MyStyle was a major source of inspiration in the development of Hoyalux iD LifeStyle V+, and this has led to two design variations to better match the individual visual needs of two main target groups:

- Hoyalux iD LifeStyle V+ Harmony - the all-round progressive lens that has the most comfortable progressive distribution over the main vision areas. The perfect design for experienced presbyopes who expect nothing but the best possible vision wherever they look;

- Hoyalux iD LifeStyle V+ Clarity - the dynamic progressive lens with primary focus on distance vision. The ideal design for young, active presbyopes who require sharp vision and do not accept any limitations when moving around.

About InnoVision

InnoVision is the philosophy and the core from which Hoya creates its technologies, designs and services, now and in the future. As important as it will be for future designs and technologies, InnoVision has been of great importance for the development of Hoyalux iD LifeStyle V+.

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