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Rodenstock launches Complete Spectacle Collections

January 2013

Rodenstock has announced the release of four new Complete Spectacle Collections, giving opticians the chance to offer the leading manufacturer’s full eyewear and lenses expertise to patients at very competitive prices.

R2306 RodenstockThe most anticipated new package is a more classic version of Rodenstock’s hugely popular Titanium thread supra glaze concept, Ti-Lite, which is celebrating its 10th anniversary this year.

Weighing just 2.5 grams, these incredibly light yet strong 4th generation Ti-Lite frames are almost invisible. They are also exceptionally comfortable thanks to their highly flexible titanium material, while modern, distinctive eye shapes give them a truly timeless appeal.

Ti-Lite 4th Generation Collection stockists will be offered full marketing support from Rodenstock, including posters, promo display, patient mailers and a rotating counter display.

Rodenstock’s popular ‘everyday needs’ Titanium Essentials collection has been refreshed with the introduction of a Titanium Essentials v2 package. Six new high-volume classic 100% titanium models have been unveiled, featuring strong, lightweight hi-tech frames combining classic shapes and colours.

The Wimbledon Sunglasses 2013 Collection boasts 18 new models for men and women, incorporating a variety of highly fashionable and classic styles. Practices stocking the collection will receive full marketing support from Rodenstock, as well as the chance to win tickets to the tennis Championships this summer.

Finally, Rodenstock introduces the Globe Hinge package, showcasing an innovative hinge look and concept complete with flexible metal sides and an outstanding choice of modern, fresh colours.

Features include a minimalist design, sophisticated signature hinge and flexible, stainless steel temples. Available with full metal and plastic / metal styles, the collection also includes for the first time a modern, half-eye frame at promotional package price (the R2311).

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