Summer sunglasses – bling gives way to simplicity
Refinement and simplicity will be key trends this summer when it comes to sunglasses.
“People are definitely going for a more sophisticated look rather than ‘bling’,” says Damien Klevge, Business Manager Eyewear at Rodenstock UK.
“Sparkling or crystal components are not as popular as they used to be – metal details or inserts on lugs or temples are more widely preferred.”
Brown will continue to be a big hit for women in 2013, both in eyewear colour and lens colour. Gents are more and more likely to go for a little bit of colour, such as dual tone inside the temple, or light colour accent on the temple, says Damien.
“Opticians should focus on prescription lenses as this is a growing market where their expertise makes a difference.
“Patients are mainly looking for quality materials and components for these kinds of products. Mid-sized frames will be the most popular because they can accommodate comfortable and aesthetically pleasing prescription lenses.”