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Hoya launch VSE Loyalty Club

April 2013

On the 2nd April Hoya announced the launch of VSE Loyalty Club, a way for Hoya to reward their customers' loyalty by enabling them to get the most from their lens orders. Hoya customers are invited throughout April to register for the loyalty club which launches on the 1st May 2013.

“At Hoya we believe that supporting business needs with a high quality service and innovative products is crucial. However, we understand that in this challenging business environment, more is needed from a lens supplier” Dale Hughes, Hoya Marketing Manager.

Being part of VSE Loyalty Club will provide Hoya customers with the tools they need to help grow their business whilst rewarding the time and effort invested with points every time customers spend with Hoya. Each practice will then be able to spend their points on a great selection of rewards, ranging from marketing campaigns, to training and equipment packages. However, Hoya also wants to ensure there is plenty of fun to be had with VSE, so they have made sure that there are an abundance of incentives, ranging from shopping vouchers to team building days and even holidays. There will definitely be something to reward everyone.

Any Independent Optician or Independent Lab with a Hoya Lens UK account is eligible to join. If you don't currently have an account with Hoya and would like to join VSE Loyalty Club, visit  to download the new account form.

“VSE points will be there for Hoya customers to use however they like, investing in some hi-tech equipment packages could give a practice that cutting-edge needed to differentiate and stand out from the crowd and some eye-catching marketing materials could help to achieve some great results! There’s nothing to lose by signing up!” Dale Hughes, Hoya Marketing Manager

How to join? To be a VSE member, the practice owner will simply need to complete the online registration form which can be found at

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