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Hoya announces that its new VSE promotion has started!

May 2013

On the 1st May 2013, Hoya announced its first promotion for VSE Loyalty Club members. Throughout May and June Hoya will be offering an additional 10 points to all VSE Loyalty Club members who purchase any pair of Suntech Intense, Transitions® Signature™ VII or Transitions® XTRActive™ lenses. For Hoya customers who are already members of VSE Loyalty Club it’s that simple! Keep ordering and the points will automatically build ready for spending in July!

For customers who have not yet joined VSE Loyalty Club, simply visit and complete the online registration form. Registration is usually effective in minutes and you can start collecting points straight away.

Suntech Intense, Hoya’s next generation photochromic lens is exceptionally clear indoors, turning quickly into a dark, intense colour outdoors. Suntech Intense is an excellent everyday solution that matches a dynamic lifestyle. With light absorption of up to 5% (abs) indoors and darkening up to 85% (abs) outdoors, Suntech Intense is Hoya's clearest, darkest photochromic lens yet. In addition, Suntech Intense provides 100% protection against UVA and UVB rays.

Hoya Transitions® Signature™ VII lenses are the most balanced every day adaptive lenses. They have the ideal combination of darkness, fast fade back speed and indoor clarity. They provide lens wearers with optimal comfort in all situations and temperatures, and protect against harmful UV rays. These unique characteristics respond to many different wishes that lens wearers might have with regards to specific life situations. Hoya Transitions® Signature™ VII are more responsive to light than ever before, are less dependent on the surrounding temperature and directionality of light and become darker on hot days and as all Transitions® lenses protect the eyes by blocking 100% UV rays 100% of the time.
Transitions® XTRActive lenses are the darkest Transitions® lenses available:  adjusting up to 90% tint at 23°C. They get darker faster, even in hot temperatures with 80% tint at 35°C. XTRActive™ lenses also darken behind the windscreen of a car, by adjusting to both UV and visible light, the lenses activate to a comfortable level of tint for driving: up to 50% at 27°C. Providing glare protection and optimal comfort in all outdoor situations and temperatures, wearers appreciate the versatility compared to ordinary clear lenses.

In March Transitions® launched a consumer TV advertising campaign to help raise awareness of adaptive lenses and their great benefits in everyday life, so there is no better time to be promoting photochromic lenses in practice; to see the TV advert in full visit

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