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Rodenstock Launches Colormatic IQ Contrast Promotion

July 2013

50% off outdoor lenses until 31 October-

Rodenstock has launched a promotion offering opticians 50% off its ColorMatic® IQ Contrast lenses, superb outdoor lenses with permanent contrast enhancement and 100% UV protection.

The promotion, running during August, September and October, targeting independent opticians in the UK and is backed by a marketing kit including an A4-sized showcard and a promotion-specific brochure.

Debbie Bathgate, Lens Product Manager at Rodenstock UK, says the lenses are ideal for all active sunglass wearers who demand high visual comfort and are perfect for all kinds of summer and winter sports, drivers, bikers and mountain bikers, hikers, climbers and water sports, when users benefit from permanent high contrast combined with photochromic properties.

“This promotion provides the independent optician with an ideal tool to differentiate their lens portfolio from their competitors while offering clients exceptional value on ColorMatic® IQ Contrast products. Our ColorMatic® IQ Contrast range are intelligent sun lenses, patented and only from Rodenstock. They benefit from a permanent contrast enhancing effect in two performance colours, green and orange. The coat options include an attractive Silver Moon.”

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