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There’s something for everyone in the new complete spectacles collections from Rodenstock

March 2014

Rodenstock has relaunched its Complete Spectacles Collections with new frame models, updated lenses and some price reductions.

Several new, exciting and on-trend ranges have been introduced – including ‘Claudia Schiffer by Rodenstock’, featuring vintage, boyfriend and oversized design concepts; and the legendary retro ‘rocco by Rodenstock’, which has just been revived as a collection of 32 stylish new models.
Rodenstock Lens Product Manager Debbie Bathgate says: “We now offer a fantastic wide range of spectacle collections to appeal to opticians’ complete customer base, from baby boomers, Generation Y and fashionistas to hi-tech gurus and even Mr and Mrs Smith and little Jonny.

“We’ve included our most comprehensive range of single vision, near vision, progressive lenses and bifocal plastic lenses, from 1.50 to 1.74 index, with simple upgrade possibilities – a full range of tints, coatings, ColorMatic®IQ, ColorMatic® Contrast IQ and polarised lenses,” adds Debbie.

“All of our Complete Spectacles come at very attractive promotional net pricing, with the normal catalogue price displayed in each collection to show possible savings, together with optional MRRP for ease of use.

“We are also offering some price reductions, in particular on our net|line progressive lenses.”
To benefit from the special promotional prices for one, more, or all of the Complete Spectacles Collections, opticians simply order a sample set from either their regional eyewear manager or a Rodenstock customer service adviser.

“We will then promote their account to receive special prices and all relevant marketing support,” says Debbie.

 
 
 
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