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Sunny days with Rodenstock – as they announce new Colormatic IQ® sun lenses with special introductory prices

May 2014

Rodenstock is helping opticians get ready for summer with the launch of some stunning new lens options, together with special introductory prices.

Colormatic IQThe Rodenstock ColorMatic IQ® portfolio has been improved with the introduction of a new range of self-tinting lenses which provide the ideal intelligent sunglass solution.

Available in six attractive shades, with a base tint of 40% or 55%, these new sun lenses adapt at the speed of lightning to all light conditions, darkening continuously up to 90%. ColorMatic IQ® Sun Fashion options for trendsetters and the fashion conscious – Fashion Grey, Fashion Green and Fashion Brown. ColorMatic IQ® Sun Contrast options for sports fans and outdoor types – Contrast Orange, Contrast Green and Contrast Brown.

Debbie Bathgate, Rodenstock’s Lens Product Manager, says: “Our annual ColorMatic IQ® promotions have always been eagerly anticipated and this year we’ve made it extra special by including the new ColorMatic IQ® Sun lenses and incorporating polarised lens options too.”

The special net prices are valid on all Rodenstock ColorMatic IQ® lenses and Rodenstock polarised lenses*, including glazing or remote edging, throughout May, June and July and are available to all registered practices.

“We want to give independent opticians everything they could possibly need to offer the best sun protection for their customers in 2014. The Sunny Days with Rodenstock promotion provides them with an ideal tool to promote their practice using attractive, professional marketing material while offering their clients exceptional value on ColorMatic IQ® and polarised products.”

 
 
 
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