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B & L says that “Soothing eye mask is set to enhance practice sales”

July 2014

Soothing relief for Meibomian Gland Dysfunction, dry eye symptoms, styes, tension headaches and sinus pain can be provided by the new Bausch + Lomb Eye-ssential mask®.

The patented Thera Pearl technology delivers a choice of hot or cold therapy, following freezing or microwaving for the most appropriate treatment.   When hot, the mask encourages blood flow and healing, providing soothing relief from MGD, dry eye symptoms, styes and blepharitis.  The mask’s ice therapy constricts blood flow and slows swelling relieving tension headaches, sinus pain, dry eyes, allergies and puffy eyes.

Alleviating troublesome symptoms, sometimes with the help of medication, this re-usable mask is an attractive and easy to use option for many patients, believes Bausch + Lomb OTC Marketing Manager, Valerie Steiner. “Our new Eye-ssential® mask is a valuable extra tool in the armoury of treatments for dry eye, blepharitis, MGD and puffy eyes. Patients who report tension headaches may also find relief through use of the chilled mask,” added Valerie.

B & L says the mask is soft on the skin, and non-toxic which retains the desired temperature for up to 20 minutes. The pliable, face hugging, shape fits securely on the face whether hot or cold without leaks or drips.

Competitively priced with a rrp of £7.99, the masks are supplied in packs of six in an attractive counter-top display.

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