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Rodenstock launches revolutionary new lens

September 2014

-Five years in development, product is hailed by Rodenstock as company’s best ever-

Rodenstock, this week unveils its best progressive lens of all time – the Impression FreeSign® 3.

Rodenstock FreesignThe result of five years of research and development, Impression FreeSign® 3 provides unrestricted clear vision, maximum image stability, and minimum distortion.

“This innovative new lens takes progressive spectacles wearers into a new dimension,” says Rodenstock’s Lens Product Manager, Debbie Bathgate.

“And thanks to Rodenstock’s patented Flexible Design Technology, we’ve made it really easy for opticians to perfectly adapt the Impression FreeSign® 3 to the personal requirements of even their most demanding customer.

“Swimming effects that are typical of a progressive lens are finally a thing of the past and the peripheral aberrations can be positioned in such a way that the customer will hardly know they are wearing spectacles.

“We’ve also managed to combine best vision with best looks, with lenses that are incredibly thin and aesthetically pleasing,” adds Debbie.

During a recent study commissioned by Rodenstock, all spectacles wearers who were surveyed agreed that spectacles with Impression FreeSign® 3 progressive lenses were totally comfortable. “They also found that they didn’t need any time to acclimatise to the lenses,” says Debbie.

In addition to the Individual design option, Impression FreeSign® 3 comes in three easy-to-dispense design types to suit different lifestyles:

• Impression FreeSign® 3 Active – matched specifically to the visual behaviour and requirements of customers who take part in dynamic activities, with extremely high image stability as well as large vision zones for far and medium distances
• Impression FreeSign® 3 Allround – developed for those who want equally balanced visual zones for near, intermediate and far vision in any situation, whether it’s reading, cooking or driving
• Impression FreeSign® 3 Expert – for those who want smooth vision at all distances, especially in the intermediate range. Particularly suited to those who, for example, travel a lot and frequently work on a laptop

Rodenstock is offering three modern tools to enable opticians to make consulting easy and effective so that customers can find the perfect progressive lens solution in the shortest possible time.

With the FreeSign® 3 Consulting module in Rodenstock Consulting, opticians can offer customers an interactive experience where the wearer specifies their vision requirements based on images onscreen. The Virtual Consulting App allows opticians to simulate the view through an Impression FreeSign® 3; while Rodenstock’s new EyeConsulting+ 2.0 app can determine a customer’s refraction values with different tests, paying special attention to far and near refraction.

As a special introductory offer, Rodenstock is offering all Impression FreeSign® 3 lenses at the same list price as the equivalent Impression 2 until the end of October 2014.

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