WOODONE shows another unique material concept at SILMO 2014
Woodone made its debut at Paris two years ago– a collection that in just a few seasons has achieved some very ambitious goals for this Alto Adige-based company led by Thomas Oberegger and Klaus Tavella.
Their record stands at 30,000 pair sold in 3,000 stores – 800 of them in Italy – in 36 countries, and participation in numerous industry trade shows.
New is the introduction of a new kind of wood – dark ash – harvested locally in the Alto Adige region and available in 6 exclusive new styles whose sleek, sophisticated aesthetics feature the most contemporary, cutting-edge stylistic details. Special emphasis was placed on the design of the frames, engineered to improve fit and comfort through technical and stylistic advances. Among these is the new, bigger and bolder sidepiece, with layered nosepad and round bridge.
The current collection comprises 19 styles that can accommodate both corrective and sunglass lenses in four wood shades: walnut, acacia, cherry and dark ash. Also available are two special variations: the sparkling Bling and the iridescent Flip-Flop.
All WooDone eyewear is also available in the Bling version featuring a special external covering of galena – a mineral dust from the Dolomite Mountains – that lends the sparkle of quartz and, in sunlight, glitters with thousands of highlights.
The beauty of the ore emphasizes the intense coloration of the wood to create a luxurious accessory guaranteed to deliver spectacular style.
Flip – Flop
Another truly innovative advance in eyewear offered by WooDone is the unique Flip-Flop lacquer that adds color to the frames while maintaining the natural features of the wood, and the essence of the brand. It is not a tint but a lacquer applied to the wood that adds depth to the already cool appearance of the eyewear. Green/yellow and purple catch the light and make it pop, with an almost iridescent effect. Paired with matching mirrored lenses. For a fashion-forward, youthful look.
After months of research and design experimentation, the South Tyrol company’s style and design office successfully solved the riddle of how to bend wooden frames for easy adjustment without breaking them: a special glue. This unique treatment allows the frame to be bent and adjusted to fit by following some easy steps. Applied between the layers of wood that make up each WooDone frame, this glue - if warmed to the proper temperature - allows the wood to be adjusted for better fit. Once the adjustment has been made, the frame cools and then maintains the desired position.
Tools to aid opticians
Mounting lenses in a pair of WooDone spectacles or bending them to achieve the best possible degree of comfort is extremely easy. As an aid to opticians around the world, the company has created video tutorials with step-by-step instructions to follow in both cases. Here are the links:
How to mount lenses : https://www.youtube.com/watch?v=nTCbJvWtM14
How to adjust frames : https://www.youtube.com/watch?v=wxX2kUMSRfU