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HOYA strikes gold

November 2014

The fourth edition of the Optical Fair OPTYKA 2014 in Poznan has brought Hoya two International Poznan Fair Gold Medals (MTP Gold Medals). MTP Gold Medals are among the most prestigious and recognizable awards in the Polish market and have been handed out for more than 30 years.

At the fair, two HOYA products received a gold medal – Hoyalux iD MyStyle V+, HOYA’s most individualised, freeform progressive lens innovation with Binocular Harmonization Technology™ and HOYA Sensity, all-new light reactive lenses with Stabilight® Technology.

In April 2014 Hoyalux iD MyStyle V+ was already awarded the ‘Optician Lens Product of the Year award’ in the UK.

"We are happy that our products and solutions are receiving recognition of industry professionals", says Pawe³ Lepczyñski, President of Hoya Lens Poland. "The awards we received are testament to HOYA’s InnoVision research and design platform.”

Hoya says that the Hoyalux iD MyStyle V+ takes individualisation to the next level. It is the first progressive lens in the world to treat the right and left prescription as individual components when calculating the required binocular lens design. This patented Binocular Harmonization Technology™ ensures the correction is appropriate at each point of the lens, exactly according to the needs of each eye. What’s more, the new Hoya iDentifier with new lifestyle module tailors each viewing area exactly to the needs of each patient, offering virtually unlimited design options and a wide variety in corridor lengths, with 1 mm accuracy.

Whatever the patient’s lifestyle, prescription or frame choice, Hoyalux iD MyStyle V+ offers him truly improved binocular vision, ensuring perfect and effortless focusing, constant stability and excellent depth of vision.

The Sensity lenses with Stabilight® Technology take photochromics to a new level. Stabilight® Technology ensures Sensity lenses perform consistently in different climates, seasons, and circumstances. Sensity lenses are perfectly equipped to deal with glare without compromising on contrast or colour perception and come in two deep, natural tints: Bronze Brown and Silver Grey.
HOYA’s proprietary Photochromic Precision Technology® - a microscopically accurate spin coating process tailored to freeform lens production - ensures an even distribution of molecules over the entire lens surface. This results in exceptional performance and extended durability. Sensity is specifically tailored for freeform and can be supplied in all HOYA single vision, bifocal and progressive lens designs, and combined with all HOYA premium coatings.

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