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New INVU Ultra Polarised Collection available from Norville

December 2014

The Norville Group announces INVU - a new brand in the polarised sunglass sector.

PHN discovered this collection at SILMO 2014 and reported on it at

The new range delivers great styling for men, women and children and features a mix of materials and colours, ranging from the pop art flashy trend range to more calm blacks and browns within the classic collection. The INVU polarised sunglass range also combines the latest fashion looks with the top performance and functionality required for an active lifestyle.

Quality enhancements throughout the collection include the use of new materials such as TR 90 as well as temple embellishments and innovative frame treatments.  The frame case also incorporates a polarising lens tester that will help sell the collection and encourage word of mouth advertising around the INVU brand with friends and family.

Norville also offer the INVU range in a prescription option with over 80% of the INVU Sunwear models being available to Rx.

They believe this gives a great dual selling opportunity for practitioners encompassing the very best in Nupolar polarised lens technology.

Pronounced “in view”, and spelling out “I Envy You”, INVU ultra-polarised sunglasses are targeted at the young and young-at-heart customers, as well as patients who demand higher performance from their sunglasses with INVU Active.

Positioned for retail from £45.00 for adult frames & £20.00 for kids, INVU has proven to be a traffic generator for optical retailers around the globe. The ultra-polarised lens technology from Swiss Eyewear Group gives consumers an extraordinary experience of crystal-clear, glare-free vision with improved colour contrast as well as a best in class UV-400 absorber.

Of special interest will be the new INVU Ultra Polarised Collection for kids

100% ultra-polarised, 100% UV 400 protection, 100% fun.

Sun protection for children’s sensitive eyes is paramount - the 2015 INVU Kids Collection has it all: ultra-polarised lens technology, 100% UV 400 protection and an extensive selection of sizes and colours for one-year-olds all the way to teens and tweens. For baby and toddler styles, rubber materials are used for perfect comfort and safety. Teens and tweens will find a large variety of trendy, adult styles scaled down to perfectly fit their smaller faces.

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