Primary Health Net
Visit our Public Information Site
Go to my LOC site
personalities Send us heidelberg
Untitled Document

New Products and Services, May - June 2015

New to the Heritage Collection, the 7155

The Future of Eyewear has arrived at EyeGlass World

Enter the magic world of Okia with the new “floral monochrome” collection

13 New models for the Dana Buchman Range from Norville

Ridgway Optical stock new Evatik styles

Seraphin expands its Sunglass Selection

OKIA promote leopard prints on new HDA Collection

OGI eyewear expands OGI kids wear

Silhouette launches its FREE styles shades for summer

Shamir's Award Winning Lenses now available for purchase

New Progear Eyeguard models launched at Optrafair

Genesis: the new frame range providing all the freedom of a carefree style!

Silhouette Launches Hinge C2 – The frame with Powerful Elegance

Ogi Eyewear presents an invigorating addition to the Heritage Collection, the 7155

June 2015

Heritage frames from OGI


Ogi Eyewear presents an invigorating addition to the Heritage Collection, the 7155. Known for its precise-fitting frames for petite faces, Ogi's Heritage Collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale. This chic union of fashion and function is designed for feminine faces seeking effortless style with incomparable value.

7155 - Vibrant colors and an all around flattering lens shape are the key features of the Ogi Eyewear 7155. Marbled acetate fronts joined with complementing colored temples create the perfect appearance for this must-have style.

Carina Eyewear supplies OGI frames in UK

The Future of Eyewear has arrived at EyeGlass World

June 2015

Prescription lens options for sport, business and leisure wearable eyewear technology now available as Eyeglass World expands in California

EyeGlass World and Smart Eye WearBob Forgan, Managing Director at Southampton based Waterside Labs may have to change the title of his two CET presentations for this year’s ABDO Conference at Manchester Central in September following this week’s new store opening by Eyeglass World in San Diego.

Bob successfully delivered his ‘Smart Glasses – The Future of Eyewear’ presentation to large audiences at Optrafair back in April and said today ‘this opening highlights the exciting opportunities ahead and signals the fact that the future may already have arrived! Opticians will have big decisions to make as to whether they lead or follow as the Smart Glass sector develops and EyeGlass World’s owners National Vison Inc. have identified this area as one they cannot afford to ignore’.

Eyeglass World, a leading retailer of affordable prescription eyewear, is the first national chain to launch a retail collection of prescription lenses for smart glass technologies in the U.S. The debut of specially designed prescription lens options for wearable brands including Glass, Recon, Vuzix and Epson coincides with Eyeglass World’s retail expansion into California. The company this week celebrated the grand opening of a Vista, Ca. location – the first of eight Eyeglass World stores planned for the San Diego area by June 2016.

Prescription smart glass solutions from Eyeglass World use Smart GOLD™ Lenses, developed in partnership with Waterside’s trading partners Rochester Optical, to compensate for the unique visual demands of smart glasses.

Whereas normal prescription lenses are not optimized for devices using a Heads Up Display (HUD), such as Vuzix M100 or Google Glass, Smart GOLD Lenses provide specific adjustments – unique to a user’s eyes – for the upper corners of a lens where a HUD is located. This greater visual clarity may help minimize eyestrain and eye fatigue for smart glass wearers.

“Making prescription lens solutions readily available at retail for smart glass wearers helps overcome a critical hurdle in the future of eyewear,” said Bruce Steffey, President and COO of National Vision, Inc.

“Smart glass sales, for leisure and business uses, will be a major growth driver for the eyewear category in future years. We’re excited to be at the forefront of innovation in wearable technology by distributing prescription smart glass lenses and in-store hardware as a component of Eyeglass World’s West Coast expansion, and expect to rollout these offerings to all of our stores within 12 months.”

Eyeglass World becomes the first brick and mortar retailer in the world to offer Recon Jet, Vuzix M100 and Epson Moverio hardware all under one roof along with the availability of prescription lenses. This selection of smart glass devices – spanning sports, business and leisure uses – and custom prescription lens offerings give customers a one-stop shopping experience for their smart glass needs.

Tom Fowler, CMO at Recon Instruments said, "Recon Jet smart eyewear is designed for runners, cyclists and fitness enthusiasts. In those high speed, high performance environments, perfect lenses accurately tuned to the athlete's prescription, are critical.”

Paul Travers, founder, president and CEO of Vuzix said, “We're extremely excited about the launch of wearable smart glasses and prescription lenses in Eyeglass World. For Vuzix, having wider access to these products will be transformative in the workplace, leading to greater productivity and increased job satisfaction.”

"There are special apps built just for the Epson Moverio smart glasses," said Eric Mizufuka, product manager at Epson America. "Through the Epson Moverio glasses and the augmented reality these apps provide, there are incredible benefits that can be gained by viewing and interacting with digital content that's intertwined into our everyday environment. For prescription eyeglass wearers, having the right lenses in these glasses is key to ensuring their viewing experience," Eric added.

Eyeglass World prescription smart glass lenses are available in two styles: clear Trivex or the UV-responsive Transitions VII. All lenses come with Eyeglass World’s Neverglare® Advantage ®, which minimizes glare and helps wearers see clearer, especially at night.

An additional San Diego County Eyeglass World location will open in late June at Santee Town Center.

Enter the magic world of Okia with the new “floral monochrome” collection

June 2015

OKIA's Floral range


A new world of extraordinary nature-inspired decorations is what OKIA has recently chosen to showcase the art of HDA® Technology: the brand-new “Floral Monochrome” collection is a romantic explosion of elegant floral patterns that symbolize a pure embrace with nature.



This special collection features gradient colours (from white to green, from green to pink) thanks to the acetate lamination as well as a refined pattern on the top thanks to the application of the well-consolidated and patented HDA® Technology, which offers unlimited possibilities in terms of creativity. Each frame’s sophisticated design and soft tones express a relaxing and calm atmosphere that will make you feel as if you were in an enchanted world!

OKIA Floral MonochromeThanks to the clever mix between marvellous decorations and high technology, a traditional and everlasting theme like floral print is reinterpreted in an extremely modern style.

The final result is a glamorous collection that reflects a charming and contemporary look, perfect for those women who love classical femininity and dreams but without any trade-off in terms of quality, fashion and innovation.

Norville announce 13 new 2015 Dana Buchman models.

June 2015

A further 13 styles has been added to the newly published Dana Buchman catalogue available from Norville Group.


Dana Buchman Catalogue



The Dana Buchman Eyewear collection is targeted at women who want feminine style, sophistication and fashionable modern designs in their vision wear.

Very few mature ladies’ brands have such contemporary and updated styling, allowing for a deep B measurement without overwhelming a woman’s delicate features.




EVATIK announces New Ophthalmic Styles

June 2015

For the fashion conscious Savvy Man available from Ridgway Optical

Evatik model at RidgwayOn trend with the latest style statements, EVATIK, the men’s eyewear brand, announces new sophisticated optical styles in its distinctive, fashion-inspired collection.

Drawing inspiration from European eyewear trends, EVATIK combines a variety of influences – at one time elegant and somewhat daring, at others, restrained and subtle, – to bring a desirable mood to its collection with appeal for a confident and self-assured spectacle wearer.



Evatik from Ridgway OpticalInspired by Mod style and a traditional retro look, model E-9111 offers a classic statement in matte black acetate, black or teak, with a square shape and front rivets. Fitted with integrated spring hinges, the temples have a classy faux wood finish and brushed metal accents.




Evatik at RidgwayStainless steel is a highlight at EVATIK, and full-rim models E-9106 and E-9107 express a trendy interpretation for style-conscious men: square and streamlined model E-9106 boasts two-tone colouring with bright accent colours and laser etching producing a raised centre stripe for an eye-catching 3D effect.

Similarly, model E-9107 features laser etching, this time on the temples, producing a bright triple tone colour effect, in line with the sporty aesthetic.



Other exciting additions to the EVATIK men’s optical collection include model E-9109, the perfect example of a modern full-rim havana shape with keyhole bridge; and model E-9112, with a streamlined TR90 front and lightweight stainless steel temples, designed to bridge the gap between practicality and style.

Stainless steel/acetate model E9108, now available in a palette of grey/silver, khaki/olive or navy/grey, adds an all-important combo design to the mix, with faux wood finish laser-cut handmade temples complimenting the sleek metal front.

Launched in 2010, EVATIK is dedicated to men who wish to be noticed, highlighting sleek, clean and minimalist design with a sophisticated combination of bold assertiveness and uncompromised engineering.

Call Ridgway to check out the new styles at Evatik

Seraphin Expands Its Sunglass Collection with New Iconic Styles

June 2015

Seraphin expands its acclaimed sunglass collection by reintroducing the design elements of a bygone era paired with today’s modern approach.

Three iconic new styles manifest vintage distinction with chic sophistication, providing the retro look

Seraphin continues to exemplify. Craftsmanship, style and timeless design are prominent in the Branson Sun, Everett Sun and Malibu Sun, bringing Seraphin to the forefront of today’s affordable luxury eyewear market.

Branson Sun

Seraphin Branson Sun


The Branson Sun emerges into the Seraphin Sun Collection as a retro revival with a modern feel. This oversized pilot shape is emphasized with a distinct keyhole bridge with a vintage feel. Premium Italian acetate showcases perfectly paired solid fronts with tortoise temples.

The Branson Sun is evocative of the bygone era, illuminating retro influences with a twist of today.




Everett Sun

Everett Sun from Seraphin


Seraphin introduces the Everett Sun, a flattering acetate sunglass with a chic matte finish. Unique matte to glossy temple tips showcase the iconic fleur-de-lis emblem which signifies an air of vintage distinction.

Featuring the signature chrome hinge accent and coordinating embellishments, the Everett exemplifies sophistication.



Malibu Sun

Malibu from Seraphin

The marvelous Malibu Sun emerges into the spotlight as a new addition to the Seraphin Collection. Retro elegance hits its peak with a glamorous cat eye shape adorned with trios of chrome embellishments on the temples.

Feminine, fabulous and fashionable, the Malibu Sun is a dashing style with vintage appeal.

“LEOPARD VARY”: animal soul for the new HDA® collection by OKIA

June 2015

OKIA Leopard Vary range“Leopard Vary”, with an audacious character, is the extraordinary new collection developed by OKIA, the Hong Kong-based eyewear company recognized worldwide for its patented HDA® Technology.
Animal print is one of those trends that never go out of style or stop inspiring fashion designers. This is why a wild and sensual leopard motif has been chosen by OKIA for its latest HDA® collection.
As the name of the collection suggests, everyone's favourite fierce animal pattern comes in a variety of colours and shapes: it can be colourful, transparent or metallic. It can be sparkling as well if mixed with CSB (Crazy Sparkling Beauty) technique, an advanced application of the patented HDA® Technology that combines acetate with shining materials and allows random or controlled patterns with an extraordinary non-delaminated effect.
Leopard Vary Range“Leopard Vary” is the ideal choice for women who look for an attractive and feminine accessory. Thanks to its unique and customized style, it is the perfect addition to any glamorous outfit.

Ogi Eyewear Expands Ogi Kids Collection

June 2015

Ogi Eyewear expands the Ogi Kids line with new styles in the “Mommy & Me, Daddy & I” collection, a high-demand series of coordinating adult and child-sized frames.

OGO Kids OK eyewearThe Ogi Kids Collection by Ogi Eyewear combines form and function to create a unique line of fashionable frames modelled after the best-selling adult styles. This notion is beautifully demonstrated in the new OK316 and OK317.

By fusing sophisticated textures with vibrant colours, these two additions help to solidify Ogi Kids as a leader in the children’s eyewear segment.

The OK316 embraces its parent model, the Ogi Eyewear 9206, in every way. This flattering cat eye shape mixed with bold neon colouring creates a fun and playful look for any stylish trendsetter.
OK 317 by OGIOK317

Modelled after the Ogi Eyewear 3126, the OK317 combines fun sought after colour combinations with a flattering fit. The double laminated acetate features woven strands of glimmer with feather-like iridescence in pink, purple, blue and aqua. Backed in coordinating solid hues for a pop of colour, the OK317 is the perfect accessory to any girl’s wardrobe.

Silhouette celebrates summer with the launch of its Free style shades promotion

May 2015

Silhouette, a world leading lightweight eyewear brand, has launched a Summer Style Shades promotion for its trade customers. Opticians purchasing ten Silhouette rimless frames will receive ten clip-on Silhouette Style Shades for FREE. The promotion will be available to the trade until 31st July.

Silhouette Sun ShadeSilhouette Style Shades are clip-on sun shades that effortlessly transform any Silhouette rimless glasses into stylish sunglasses. Simply clip the Style Shades onto the nose bridge and you’re ready for the sun. The Shades are extremely lightweight and provide sleek and chic protection for eyes exposed to sunlight.

Silhouette trade customers can choose ten frames from any current Silhouette collection to participate in the offer.

Point of sale material and marketing support is also included in the promotion package.

Silhouette Style Shades provide 100% protection against UV-A, B and C rays and filter out up to 87% of harmful blue lights. The Shades are made in Austria from quality, high tech materials and offer optimal image and resolution quality without distortion. They also include polarisation filters that protect against reflections and blinding caused by light falling on smooth surfaces such as water or asphalt. As they do not have frames they do not restrict vision and are perfect for all outdoor activities in the summer.

Shamir's Award Winning Lenses are now available for purchase

May 2015

Shamir Aptitude III lensesTaking place last month was the 2015 Optician Awards – the UK’s industry event of the year - rewarding excellence and innovation within the UK Ophthalmic Market. The award received was for Spectacle Lens Product of the Year providing patients with ‘an unparalleled choice available’ in spectacle lenses provided by the Shamir spectacle lens portfolio.

• SHAMIR AUTOGRAPH III® - Holistically individualised for all of your patients needs.
• SHAMIR ATTITUDE III® - Equivalent clear lens performance for all sunwear.
• SHAMIR AUTOGRAPH INTOUCH™ - Right power right place for modern progressive lens users.
• SHAMIR SMART SV™ - Simply the right choice for all single vision lens wearers.

You can now Offer your patients unparalleled choice & performance:

New Progear Eyeguard models launched at Optrafair 2015

May 2015

Progear Eyeguard Neon BlueWith a successful launch at Optrafair, Norville now offers the popular Progear Eyeguard goggles in four eye-catching neon colours and two transparent options. Norville can provide a chart with details of all colours and sizes.
Progear protection goggles are designed for active sports. With anti-allergy soft nose pads and super tough polycarbonate temples, the frame can withstand high-impact knocks whilst retaining a high level of comfort. For best protection, Norville recommends glazing with Polycarbonate or Trivex white or photochromic lenses. +5.00 to -6.00DS cyls to 4.00 SV or multifocal.
Progear are ASTM F803-03 and EN 166 certified for the following sports: Basketball, Football, Squash, Badminton & Baseball (when supplied with Polycarbonate or Trivex lenses).
Sample frames are available on approval or purchase; supported by display stands & show card – free against purchase.

Silhouette Launches Hinge C2 – The frame with Powerful Elegance

May 2015

Silhouette’s Hinge C2 men’s collection ‘packs a punch’ in all of the right areas, combining design with functionality, creating high-tech quality rimless eyewear.

Hand-made in Austria, the Hinge C2 frame has minimal maintenance with the screw-less, high precision hinge. The combination of materials comprising the 23 carat gold-coated Titan merge flawlessly into each other with a hand-polished high-gloss finish; and the synthetic SPX+® material developed by Silhouette in matt Soft touch haptic characterises the look of the Hinge C2.

Hinge C2 Facts:

• Rimless, elegant male eyewear
• 4 models in 4 colours (Grey/Black, Gold/Chocolate, Black and Grey/Tobacco)
• Highest quality materials such as 23 carat gold-coated Titan
• Integrated, maintenance-free cylinder hinge
• Adjustable to the wearer
• Weight: 4.62 grams
• Available from May 2015 from selected specialist opticians

The contemporary and masculine design set the hinge C2 apart from its competitors.

Silhouette is a leading manufacturer of high quality eyewear, with a strong focus on rimless design. Silhouette developed groundbreaking technologies, including its proprietary, lightweight SPX plastic and equally lightweight, patented High Tech Titanium.

Genesis: the new frame range providing all the freedom of a carefree style!

May 2015

GENESIS, Area98’s range for teens, presents a collection of prescription frames which expresses a carefree spirit given a creative, sometimes fairytale-like twist perfectly in keeping with the brand’s young, breezy spirit.

Little details – such as the use of clear acetates, matt paints and camo motifs – combined with easy-to-wear shapes, make these glasses the ideal accessory for not only the young but also the young at heart. Such as model GV1468 whose unusual metalworking lends a geek ‘n’ chic mood easily matched with either formalwear or a more casual outfit.
The same applies to GV1465: camo-print acetate temples and a fluro orange detail give the frame front’s classic square shape a special touch of personality.

Though seemingly simple, the GV1466 frame displays an original combination of different-coloured acetates, creating a patchwork effect that makes this model particularly versatile and teamable with a range of outfits.

The brand’s distinctive, fresh light-heartedness is clearly seen in the feminine model GV1463. The subtle cat-eye shape, usually so bold and seductive, has a more playful, almost fairytale feel thanks to the frame front’s clear acetate worked with a lace motif.

Genesis Easy is the range of young, versatile, easy-to-wear frames that will look good for any occasion life offers.

Archived Product News

Norville's New Practice & Workshop Catalogue

Essilor Sun SolutionJoules Eyewear Collection

Eye Mask to Enhance Practice Sales

BCLA Launches App

New Web for WooDone

OGI Eyewear

Transitions® Drivewear® lenses

Biotrue Oneday for Presbyopia

Hoya Strikes Gold

Rodenstock Extend Introductory Offer

Silhouette Xmas Window Displays and Competition

Tom Rebl Eyewear

SPINE: A Revolution in Hinge Technology

perCeption All-in-One Compact Glazing System

New Christian Lacroix Frames

Shamir Power Mirrors

Ocuvite Biolutein

New Barbour Range Launches

X-IDE Titanium

100% Optical E-Vouchers

New Barbour and Duck & Cover Frames

Zoobug Releases 2015 Sunglass Collection

New Swimming Goggle from Norville

Claudia Schiffer Introduces New Colours

Woodone Show Another Unique Material Concept

3D Prescription Lens from Norville

Mercedes-Benz Style from Rodenstock

Rodenstock Launch Revolutionary New Lens

Kirk and Kirk Launch Vivarium Collection

Scanner Sets New Standards in Made-to-Measure Lenses

Rodenstock Enhances Lens Portfolio

OGI Eyewear's 9206

Rodenstock Extends Net|line Range

Chemistrie Blue for Digital Eye Strain

Soothing Eye Mask from B&L

Grafton Add Pre-Owned Equipment to Summer Sale

Norville to Promote Thomson ReadEZ System

MEI Launches Shape Finder 2.0

Natural Cameo by Okia

The Milton from Seraphin

Anna Sui Optical Collection

The Lincoln from Seraphin Eyewear

Converse Eyewear

Elegance and Simplicity by Cacharel

Hoya Updates Digital Catalogue

Rip Curl Distribution

Rodenstock Mirror Coatings

Hackett Bespoke Eyewear at Queens

New Design from GANT

Stunning Sunglass from GUESS

New Skechers and Tweens Frames from GUESS

Hoya Introduces Sensity

Mercedes-Benz Style from Rodenstock

Inspecs Announce Radley Eyewear Collection

New Colormatic IQ Sun Lenses

Shamir Duo

Prescription Smart Glass from Waterside

Silhouette Pick up Award

Oasis Announces Latest Eyewear Collection

Barbour Eyewear Sunglasses Available

Norville 2014 Sports Catalogue

Rodenstock New Complete Spectalce Collection

Sportviz XTS Sun Core Rx Sunglasses

Spectralis Connect Programme

Viva provide a spash of colour for Spring with new styles from Gant and Guess

Silhoutte Back on Runway at Paris Fashion Week

Hoya Expands Support Through Club

Spectralis OCT Atlas Launched by Heidelberg

New Lines for Gant, Skechers, and Guess

Special Promotion from Waterside Labs

Claudia Schiffer by Rodenstock Launches

Spectralis Glaucoma Module Premium Edition

Titan Harmony Nylor

Convert Silhouette Rx to Sunglasses

2014 Wimbledon Collection

Inpsecs Announce Addition to Brand Portfolio

E-Commerce Site from Mainline Instruments

Blu Edge from Mainline Optical Connections

New Sunglass Range from Viva Eyewear UK

Heidelberg Calendar Promotes Products

Shamir Spark

Nuance, Radiance, and Riviera from Silhouette

Spectralis Proves Worth in Neurology Clinic

Sports Eyewear at Optrafair London

Kickers Children's Eyewear Launched

Porsche Design Iconic Series

Chemistrie Eyewear from Mainline Optical Connections

Forgan Makes Asian Debut

Cadillac Eyewear Takes to the Road

Churchill's Spectacle Maker Launch New Collection

Rodenstock Launches Patient Mailers

Impressionist 3 Dispensing System

Norville Launch 4th Edition Digital Directory

Aquaviz Pro

TD Tom Davies Gold Collection

"Claudia Schiffer by Rodenstock"

Hoya introduces Hoyalux iD MyStyle V+

Rodenstock Launches Ergo Near Vision Promotion

Discount on Rodenstock Instruments

New Gant Collection

O'Neill Licence for Inspecs

Rodenstock Everyday

Win With Shamir Autograph III

Rodenstock unveils the Baldessarini Eyewear Collection

Ski Mask Added to Sportviz Range

Briot hop to Norville Autoflow

Silhouette Update Titan Minimal Art Story

Rodenstock Sun Contrast Promotion

Autumn Trends from Rodenstock

Hoya Loyalty Club Promotion

Linda Farrow's "Row Collection"

Dana Buchman Vision from Norville

Gant Women's Sun Amber Range

Scratch and Win with Shamir and Transitions

Rodenstock Announce Consulting Platform

Rodenstock Launches Colormatic Promotion

Haag-Streit UK Launches New Improved Synoptophore

Hoya's VSE Loyalty Club has Started

Lee Cooper Extension from Brulimar

DiMarco Range from Brulimar

Porsche Design Reading Tool

Hoya Launch VSE Loyalty Club

Optisoft Customer Survey Winner

Rodenstock's B-Lite Collection

Silhouette Explains High-Tech Titanium Eyewear

Simplicity in Summer Sunglasses from Rodenstock

New Concepts from Shamir

Pineapple Licence Extension for Brulimar

Zoobug Takes to the Catwalk

Vision Enhancers New Catalogue

Office Giant
Primary Health Net