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100% Optical

Fashion ~ Future Proofing ~ Fun for all

Successfully shaping the future of optics in the UK, in 2020's London Exhibition.


25th to 27th January 2020, at London ExCeL

100% Optical has quickly established itself as the largest optical event in the UK and is now successfully in its 7th year. Attracting 9136 international buyers and more than 200 exhibitors, at this year's event it promises continued growth in both exhibitors and visitors in January 2020.

The UK's largest International show attracts visitors from all over the UK and globally for its format, its future look into new markets and for its FUN

With 100% Optical being organised in partnership with the Association of Optometrists (AOP), the annual show provides the perfect opportunity for optical professionals to:

Source the latest eyewear, technology and solutions for their business

Gain invaluable CET points as part of the world leading education programme

Network with fellow industry peers through one to one meetings or parties

100% Optical is the must attend event for the optical industry.

Show Times
Saturday 25 Jan: 10:00 to 21:00
Sunday 26 Jan: 10:00 to 18:00
Monday 27 Jan: 10:00 to 17:00


#loveeyewear at 100%100% Optical is launching a brand new Eyewear Week running from 19 – 26 January to help save the high street and raise the profile of the most important fashion accessory there is.

Kicking-off the countdown to the show which takes place in the eyewear capital on 12-14 January at ExCel London, the goal is to help the optical industry generate public awareness around the hottest eyewear trends and designs, and to uncover and influence eyewear shopping habits.

Eyewear week will drive footfall into opticians to increase sales and generate publicity for the most important fashion accessory their customers own.

Worryingly one in ten British eyewear shoppers now purchase sunglasses and spectacles online, according to market research company GfK, which surveyed 6,000 consumers. It also revealed that price, quality, brand and celebrity ambassadors were among the top drivers behind buying decisions.

100% Optical believe that buying a new pair of frames is a pleasurable experience, and nothing can beat the personal customer service of an optician to assist in that process.

The initiative is supported by the Association of Optometrists (AOP) who believe Eyewear Week will help showcase what’s on offer on the high street and influence buying trends.

100% Optical is the place where optical fashionistas, stylists and stockists go to browse and uncover new eyewear trends and latest styles modelled on the vibrant catwalk. It is renowned for offering:

• The LARGEST collection of eyewear anywhere in the UK allowing you to cater for the all budget and price points of your customers.

• The BIGGEST brands in the world and huge selection of international independent brands on show.

• A rundown of what’s hot on the CATWALK with its infamous FASHION SHOWS.

100% Optical event director, Nathan Garnett said: “The high street is under threat, but 100% Optical believe that opticians can not only survive the challenging environment, but can also be part of its rebirth. To celebrate the optician’s role on the high street we are launching Eyewear Week to coincide with 100% Optical.

“This initiative will highlight and celebrate the massive variety of eyewear available to customers. We want to encourage people to come into your practice to try on frames and to explore buying frames to accessorise different outfits and seasons. Let’s banish the idea of a self-limiting ‘spare pair’ of specs only from now on.”

How to get involved

A social media selfie campaign will go live during Eyewear Week calling for people to wear their favourite specs and share selfies using #eyewearweek and #loveeyewear. A wall of the best selfies will be displayed at 100% Optical to inspire and celebrate some of our favourite eyewear.

Opticians can support Eyewear Week by running awareness campaigns in their branches and through social media using #EyewearWeek.

Visit to access campaign materials including posters to display in practice, social postcards to crusade on twitter and facebook, and website banners to help generate a buzz amongst customers.

A shop window competition will go live during the week and opticians are invited to post pictures of their displays via the campaign hashtag #EyewearWeek with prizes for the best designs.

An abundance of brand new content will be available via the 100% Optical website during the week, including educational blogs about ‘a day in the life of an optician’, eyewear style tips and consumer behavioural insights. There will also be a round-up of the latest eyewear designs and news from established brands and up-and-coming eyewear designers about unique designs and materials.

To find out more about getting involved with Eyewear Week and for free registrations to 100% Optical visit and follow on social media @100optical #100optical and @primaryhealthnt #100optical

See the Co media Page on PHN now confirmed as partners for the 5th year running for 100% Optical 2019

Opchat Logo

Now in its seventh year, Opchat News and its publisher are proud to once again be the named co-media sponsor for the year culminating in the exciting January Event in 2020

ABDO return to 100% Optical with ABDO College

The Association of British Dispensing Opticians (ABDO) is returning to 100% Optical with a new location and the chance to speak to the ABDO team about topics from examinations to supporting your professional development.

ABDO offers professional membership benefits to dispensing opticians and other professionals who wish to become associate members. Benefits include CET, regional meetings, a monthly journal, advice on professional issues and professional indemnity insurance.

The Association will also be launching new research on an optical hot topic at the event, details of which will be revealed on the first day.



Amplify your marketing message with 100%

Becoming a 100% Optical exhibitor instantly opens marketing opportunities for your brand, through the comprehensive range of marketing activity available to your company from the minute you join the 100% Optical community.

Benefit from the 100% Optical’s complete range of marketing activities:

Digital campaign

Digital pageMonthly newsletter to 35,000 subscribers

Online company profile attracting 56,000 users

Over 7,500 100% Optical social community.

Media pageCo-Media Partners Primary Health Net with 7500 readership every week and an additional 3000 on social media:

Web: |
Twitter: |
Facebook: |

Exhibitors will be provided with free entries into the 2020 Preview pages starting December 1st 2019.

E Blasts, Social Media and News stories dedicated to promoting all 200+ 100% Exhibitors

Email here

Marketing tools

Mags by 100%Personalised exhibitor hub with banners and invites

Generate leads & arrange meetings before the event

Contribute to the Optical Insider blog & newspaper



Make an enquiry today about the ultimate exhibiting experience. Click here.


Exhibitor? Manufacturer? Visitor? There's Something of Interest for everyone in the build up to 2020's largest exhibition.


Added Value for all Exhibitors from Primary Health Net publishers of Opchat news:

Opchat Logo

• Regular publication of news and products to over 7500 professionals 24/7 every week

• Free Fortnightly email updates to over 4600 professionals.

• Opportunity to all signed up 100% Exhibitors for reduced cost e blasts during exhibition year and free publication on 100% PHN preview pages from December to February.

And a second bite of the cherry with Opchats Post Show review:

One of the Media 10 event trademarks is a floor plan that creates a positive visitor experience. Dedicated areas, clear demarcation, targeted content, show design and signage all ensure visitors derive exactly what they need, allowing them to see the whole event.

Media 10 has used its multi-award winning floor plan, dividing the event into four clearly defined areas of focus for visitors; Eyewear, Equipment and Machinery, Lenses and Business Services and much much more.

Contact Celsa Vazquez on +44 (0) 203 225 5200 or email

The AOP and Media 10 and Primary Health Net Ltd publishing "Opchat News" are co media partners for the Optrafair 2018 Event.


100% 2020
Optrafair 2019
Primary Health Net