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April 4th - 6th April 20/20

Optrafair 2020 now

Optrafair 20/20 following its success of 2019 the show will maximise this very important date in the Calendar of 20/20!

An important number in Visual Acuity with special new features to celebrate everything in Optics and Vision Care past, present but mostly future!

Keep the date April 4th for 3 days, this is one show, the 20/20 show you must not miss.

REGISTRATION is now open click here or click the large graphic above

The Federation of Manufacturing Opticians (FMO) is aiming to attract 10,000 visitors to Optrafair 20/20 by broadening the appeal of the show and making it all inclusive to interest all sectors of the optical industry, including not only frames, lenses and equipment, but also Ophthalmology, Optometry, contact lenses, IT, finance, audiology and pharmaceuticals.

Other brand-new features that will be announced over the coming weeks include the President’s Address, Style Awards, Optical Question Time, a whole host of CET sessions, an Independent Lab Zone, lectures examining the impact of optics on the environment and a University Village.

The FMO who have provided the profession with 60 years of Conferences and Exhibition heard and listened to your concerns that education needs to be more than just CET lecture points, and needs to have more content. That is why the world's top lecturers and Professors will be attend ing on all of the 3 days at the new concept, "The Iris" . Not only to share their experiences but also to network and mingle with the visitors with one to one discussions.

FMO’s aim to attract the best speakers within Ophthalmology and Optometry from around the world. Other sessions on the programme include the inaugural Kanski lecture, presented by world-renowned Consultant Ophthalmologist Pearse Keane, and live-streamed Femto-Second laser surgery performed by Professor Sunil Shah.

Take a look at last year's successful event in this video. Click here

Optrafair 20/20 Preview Pages are now open for Exhibitors to highlight their plans for the show.

Take a look at the exciting plans the exhibitors have for you at Optrafair 20/20 here

Optrafair 20/20 will be bigger and better than ever, and we invite you to join us at the leading and most established optical event catering for the entire sector since 1978!

Announcements of major events are listed here

The IRIS, the new centralised area within Optrafair 20/20 promises to be the font of all learning.

January 2020

The dedicated area will be the place to attend over each lunch hour with the world's leading experts in Vision both demonstrating and discussing with you new concepts in vision care. It will also be the place to network with your friends and colleagues, chew over what hints and new ideas you have discovered both at the IRIS and throughout the action-packed show.

Optrafair 20/20 in this important vision year has listened to what you want to hear and see and ramped up its offering to make this a seriously good conference and exhibition.

SILMO 2020 Oct
Just as one of the many examples don't miss WORLD-LEADING and admired contact lens and AE specialists Professors Lyndon Jones and Philip Morgan.

Yes, the Optrafair 20/20 programme continues to grow with the addition of two of the world's most eminent contact lens and anterior eye specialists, Professor Lyndon Jones and Professor Philip Morgan.

Lyndon Jones is a Professor at the School of Optometry & Vision Science and Director of the Centre for Ocular Research & Education (CORE) at the University of Waterloo in Ontario, Canada. He graduated in optometry from the University of Wales back in 1985 and gained a PhD in 1998 from Aston University before emigrating to Canada. He holds three of the higher clinical awards awarded by the UK College of Optometrists, as well as being a Fellow of the BCLA and was awarded an honorary DSc by Aston in 2018.Lyndon Jones

As University Research Chair, he has concentrated primarily on the interaction of novel and existing contact lens materials with the ocular environment, dry eye diagnosis and management and ocular drug delivery. He has delivered over 1000 lectures worldwide, spread over 40 countries.

Philip Morgan is Professor of Optometry, Deputy Head of the Division of Pharmacy and Optometry and Director of Eurolens Research at the University of Manchester. His research interests concentrate on the clinical performance of contact lenses. Since 1996 he has managed an international survey of contact lenses.

Philip Morgan
He is the Immediate Past President of the International Society for Contact Lens Research and VP of the International Association of Contact Lens Educators. He is also a Fellow of the American Academy of Optometry and the BCLA.

He has authored over 200 papers, most related to the clinical performance of contact lenses and the nature of the UK and international contact lens market.

Professors Jones and Morgan are currently preparing their presentations, which will cover all aspects of modern contact lens practice. Their session aims to provide a platform to provide clinical-based discussion as well as the opportunity to ask questions, and will take place on the Iris, a flexible central stage which will accommodate all the headline lectures, interviews and presentations.

Visitors to the show will have the opportunity to fully interact with Professors Jones and Morgan.

As well as hosting their ‘An Audience With’ discussion, they will be providing hands-on training at Optrafair 20/20’s Dry Eye Tech Live session. They will also be available at Profs’ Corner, where visitors will be able to book private one-to-one sessions with the various professors speaking at Optrafair 20/20.

Join the professors as they lead a clinical-based discussion covering the major issues in modern contact lens practice.

Discover how to optimise patient care and maximise the success of contact lenses with practical messages to aid clinical practice.
This year the show will also have major contact lens involvement.


• The importance of the eyelids and eyelid margins in contact lens success

• The differences between modern soft contact lens materials and their clinical relevance

• The current state of play with the use of contact lenses for the management of myopia

• The current rate of contact lens drop-outs, how they impact the market and how this can be minimised

• How ocular surface inflammation may be critical to our understanding of several contact lens-related problems

• The importance of compliance in contact lens wear and which behavioural steps are the most important for avoiding adverse events

To book sessions you must have registered your interest so do that right away by clicking here.

Like to view the program? Click here

An Audience with Professor Lyndon Jones and Professor Philip Morgan can be seen on Sunday 5 April from 2:00pm - 3:00pm at the The Iris

In this session, the two speakers will present recent research findings across six important contact lens-related areas and how this information can be employed in clinical practice to optimise patient care and maximise the success of contact lenses.

The information will be presented in an interactive manner such that comments and discussion from the delegates will be encouraged.

AIMS: In this interactive session, six major issues in contemporary contact lens practice will be discussed and...WELL just book your place and find out what you need to know!

Presidents’ address and Optical Question Time at Optrafair 20/20

January 2020

Optrafair 20/20 offers world class presentations and debate from industry experts covering the issues and concerns facing the optical industry, as well as providing suggested solutions.

The Presidents’ Address and Optical Question Time are exclusive, brand-new features at a revitalised Optrafair 20/20, which offers delegates a unique opportunity to hear from the Presidents of some of the county’s leading colleges, industry and membership bodies, retailers and practitioners from independent practices and corporates.

The Presidents’ Address will be chaired by Clive Marchant, ABDO’s President, and features Mike Burdon, President of the Royal College of Ophthalmologists. Colin Davidson, Vice President of the College of Optometrists, Richard Whittington, Chief Operating Officer at LOCSU and Jonathon Bench, President of BCLA.

The theme for the Presidents’ Address will be ‘What are the main priorities for the profession in improving eyecare for the public?’

Optical Question Time is another new feature for Optrafair 20/20, with high-profile entrepreneurs, practitioners and experts from across the optical sectors.

The panelists taking part include Doug Perkins, co-founder of Specsavers, David Moulsdale, Chair and CEO, Optical Express and Imran Hakim, Chief Executive, Hakim Group, as well as Lynne Fernandes, Lynne Fernandes Optometrists, Professor Nicholas Rumney, Chair, BBR Optometry Ltd and Dr. Scott Mackie, Co-Founder, Mackie Eyecare and Director, Mackie Professional Services.

We are also delighted to announce that optician comedienne Sarah Morgan will host proceedings.

The Optical Question Time Themes will be:

• Education
• Environment
• The Market Place
• The Future

There will be an opportunity to ask questions at the end of the session.

Chair of FMO, Stuart Burn said: ‘Gaining the support and commitment of so many of the country’s leading experts and industry leaders for the Presidents’ Address and Optical Question Time, will provide a fantastic forum to discuss and debate the issues that really matter to the industry. Feedback from last year’s Optrafair revealed a demand for top level debate. I can assure you that Optrafair 20/20 will be well worth the wait.’

‘Both the Presidents’ Address and Optical Question Time will offer frank and insightful discussion and debate.

Optrafair 20/20 will offer delegates the opportunity to glimpse into the future of practice and provide practitioners with some valuable thoughts on their future strategy.

Optrafair 20/20 will take place between April 4 and 6 at the NEC in Birmingham. For more information, and to register for the event, and get your place book at the comprehensive education lecture program click here

Your Opchat News is once again the Co Media partner of Optrafair 20/20. Missed any news them click to the Optrafair pages and links here


Full speed ahead for next year’s exciting and upgraded Optrafair 20/20 April 4th 2020

Optrafair 2019Following the recent FMO General Meeting, FMO and Mark Allen Group came together to hold two Optrafair 20/20 Transformation events to update companies on a host of new features for 20/20.

Led by FMO chair-elect, Stuart Burn, the event provided the perfect environment for companies old and new to Optrafair to discover what had been happening behind the scenes in preparation for 2020’s transformative event.

The new Iris stage generated a great deal of excitement, with 2019’s dynamic catwalk stage being integrated with thought-provoking keynote lectures from industry leaders such as

Pearse Keane. Keane is a consultant ophthalmologist at Moorfields Eye Hospital and was placed 4th on a worldwide ranking of up-and-coming ophthalmologists by The Ophthalmologist journal, making him a key draw for visitors to the 2020 show.

Also new for 2020 is the Practice Owners’ Lounge, which will provide space for practice owners to gather and network over complimentary refreshments. Attendees to the

Transformation meetings were pleased to see this on the floorplan, with many of the surrounding stands already booked up.

Due to the calibre of speakers already confirmed for 2020, the show floor also features Profs Corner, a dedicated area allowing visitors to meet and network with selected Optrafair speakers.

No other event provides professionals this level of access to speakers, giving Optrafair exclusive domain over this exciting networking opportunity.

Optrafair 2019The popularity of 2019’s catwalk and Eyewear Boutique confirmed continued interest in frames, leading to a new opportunity for frames exhibitors being built into Optrafair 2020: Frames Boulevard. From high-end fashion to popular collections, this space will showcase the latest trends in a rustic set up with low costs for exhibitors.

Optrafair’s renowned CET programme will be back once again, curated by a newly appointed Conference Director alongside a highly experienced Advisory Board. To respond to exhibitor feedback, this year the CET will feature an intelligent structure designed to periodically release visitors onto the floor, ensuring exhibitors have quality face-to-face time with attendees.

The programme includes the new-for-2020 Ophthalmology Theatre, sponsored by SpaMedica, which will spearhead Optrafair’s move to diversify content this year. Leading speakers will explore topics such as the relationship between optometry and ophthalmology, and how optics professionals can expand their practice.

As Optrafair expands its horizons for 20/20, the programme will also cover other topical global subjects, including audiology, dementia, sustainability, AI and emerging technology, the future relationship with the NHS and much more. This revamped programme will sit alongside sessions on topics such as optometry and business as well as ABDO’s dedicated CET programme, drawing in optical professionals at all levels.

If you’re interested in becoming part of next year's exciting opportunities at Optrafair 20/20, please get in touch with Victoria Gould at or on +44 (0)20 7333 1743. (FMO members receive discounted rates on stands at the show, so secure yours now – limited space remaining.)

For the 5th year running Primary Health Net who publish Opchat News have been recognised by the FMO as its chosen media partners. As usual this working together will allow free publication to all exhibitors on the Optrafair Preview Pages as it was last year.

Our relationship also provides reduced priced eblasts to those registered and subscribed to receive them.

We will provide news and coverage both within these pages and on our special Optrafair 20/20 pages as received.

First look at the forthcoming educational line up for next year's big Optrafair 20/20 in April 2020

How AI is transforming the optical industry: Pearse Keane provides an update at Optrafair 20/20 ‘AI and its likely impact on optometry and ophthalmology’

Pearse Keane Automation is everywhere. Amazon now has more than 100,000 robots inside its warehouses around the world. Driverless cars are being driven in the US and in a couple of months’ time will be tested on a public road near you here in the UK, courtesy of the Government. However, there are sometimes bumps in the road. You might have seen that half the 243 robots in Japan’s “Strange” hotel have been laid off!

A step up from automation is AI (Artificial Intelligence), which is simply technology, from machine learning to natural language processing, that allows machines to sense, comprehend, act and learn. The crucial factor here is that machine-learning algorithms can learn to build other machine-learning systems! But don’t worry, humans are still in control – at least for the foreseeable future.

Machine learning allows computers to study algorithms to perform specific tasks without being given specific instructions, and deep learning allows networks to learn unsupervised from unstructured data. Deep learning is the key here, giving us the ability to use AI in all areas of health care, including eye care.

Back in 2016, Moorfields Eye Hospital NHS Foundation Trust announced a 5 year partnership with British tech company DeepMind, the world’s leading AI organisation, which had joined forces with Google in 2014 to accelerate their work. The partnership’s aim was to determine if AI could help improve patient care. A breakthrough in their research involved machine learning technology analysing over a million anonymised retinal scans to automatically diagnose eye diseases such as AMD (age-related macular degeneration) and diabetic retinopathy. Crucially, having analysed the scans, the tech is also able to make referral decisions.

Over 50 eye diseases can now be correctly referred via AI with 94% accuracy. In case you’re wondering, this is in line with world class eye experts. The bottom line is that this technology has the potential to recognise eye diseases earlier and prioritise the most serious cases.

Leading the research at Moorfields, the oldest eye hospital in the world, is Pearse Keane. Having graduated to Master of Science and Doctor of Medicine at University College Dublin, Keane is now consultant Ophthalmologist at Moorfields Eye Hospital NHS Foundation Trust and NIHR Clinician Scientist at the UCL Institute of Ophthalmology.

Keane explains: “The number of eye scans we’re performing is growing at a pace much faster than human experts are able to interpret them. There is a risk that this may cause delays in the diagnosis and treatment of sight-threatening diseases, which can be devastating for patients.

Pearse Keane at Moorfields“The AI technology we’re developing is designed to prioritise patients who need to be seen and treated urgently by a doctor or eye care professional. If we can diagnose and treat eye conditions early, it gives us the best chance of saving people’s sight. With further research it could lead to greater consistency and quality of care for patients with eye problems in the future.

“If this technology can be used more widely – in particular by healthcare professionals without computer programming experience – it will really speed up the development of these systems with the potential for significant patient benefits. The process needs refining and regulation, but our results show promise for the future expansion of AI in medical diagnosis.”

Technological change and innovation are the key themes for Optrafair 20/20, which runs from 4 - 6 April 2020 at Birmingham NEC. Optrafair is owned by FMO, whose Chair Andy Yorke and Vice Chair Stuart Burn have secured a host of keynote lectures from industry leaders including Pearse Keane, who has been awarded the inaugural Optrafair Lecture. Other world-renowned speakers will be announced over the next couple of months.

Regarding his lecture, Keane has said: “I will describe the motivation - and urgent need - to apply deep learning to Optometry and Ophthalmology, the processes required to establish a research collaboration between the NHS and a company like DeepMind, the initial results of our research, and finally, why I believe that Optometry and Ophthalmology could be fundamentally reinvented through the application of artificial intelligence.”

Confirming the importance of the research at Moorfields, Matt Hancock, Health and Social Care Secretary, said: "This is hugely exciting and exactly the type of technology which will benefit the NHS in the long term and improve patient care”.

We look forward to seeing you at Birmingham NEC at midday on 5 April 2020 for Pearse Keane’s lecture.

Live Streaming is another first for this years Optrafair 20/20

Sunil Shah
Watch Prof. Shah perform surgery, live streamed from the Midlands Eye Institute

A key focus of the Optrafair 20/20 programme is how technology is transforming the optical industry.

Laser surgery is seeing enhanced precision and accuracy with new technologies such as Femto-Second Laser Cataract Surgery.

Professor Sunil Shah is a globally recognised Consultant Ophthalmic Surgeon and leading exponent of cataract laser surgery.

On Day 3 you can watch him perform surgery, live streamed from the Midlands Eye Institute. Followed by a Q&A and a chance for one-to-one discussions at Profs Corner.

Don't miss this fascinating look into the future of optical care at Optrafair 20/20.

Femto-second laser cataract surgery performed by consultant ophthalmic surgeon professor Sunil Shah at Midland Eye will be streamed live to views in the Iris arena of the exhibition.

The Iris Arena in the centre and heart of this years exhibition will highlight many ways where technology and working together will enliven optics and assist in us fighting vision loss in the UK.

Professor Shah will then host a question and answer session in the new Ophthalmology Theatre.

‘This is a major coup for Optrafair 20/20,’ said David Ellison, FMO operations director. ‘Sunil will be one of many world-class speakers at Optrafair 20/20, where the focus is firmly on technology.’

The recent addition of SpaMedica as the event’s ophthalmology partner bolsters the clinical offering. The company is one of the UK’s main providers of NHS ophthalmology services, providing NHS cataract surgery, AMD treatments and YAG capsulotomy.

It operates a cataract post-op accreditation schemes in conjunction with community optometrists, who provide 71% of post-op assessments for the company.


Opchat News are honoured to once again provide co-media partnering to this key event in Optics UK. We will be there each day, to report online, on facebook and on twitter every memorable moment.


Once registered for a stand, and many of you are already send a story about your company with the stand name, images and PR of up to 500 words for a free insert into the 20/20 Preshow Review page.

Exhibitors receive a discount on e-blasts to over 4000 opticians (solo) cost down to £250 per eshot.

During the show:

Bring your stories to the press room FAO Opchat News and we will tell your story to over 7500 opticians each day.

Get your Preview Pages ready for our Preview Pages opening as soon we receive your stories for 20/20

REGISTRATION is now open click here or click the large graphic at the top of the page

Opchat News are honoured to once again provide co-media partnering to this key event in Optics UK. We will be there each day, to report online, on facebook and on twitter every memorable moment.

Bring your stories to the press room FAO Opchat News and we will tell your story to over 7500 opticians each day.

You can start now by using our e-blast facility to over 4000 opticians in the leading time to Optrafair Exchange


Get your Preview Pages ready for our Preview Pages

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Optrafair 20/20

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