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Optrafair logoOPTRAFAIR 2019 Exhibitor's Preview Page
2019 Optrafair Preview pages, what to see and try and where to see it!


Opchat LogoMarch 30th to April 1st 2019

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2019 Optrafair Preview pages, what to see and try and where to see it!

Preview Pages Now Open

An Invitation from the Chair of FMO, Andrew Yorke

I am delighted to invite you to join me at Optrafair Exchange 2019, the UK’s longest running and largest optical exhibition.

Optrafair Exchange gives you all the information you need, whether you’re checking out the latest frames, sourcing new equipment and technology, listening to world class speakers, learning valuable business insight or catching those special offers.

Optrafair Exchange 2019 has widened its reach to incorporate Fashion, Medicalisation and Optics, in addition to CET accredited education and business training, giving you the opportunity to network, meet up with colleagues and gain an insight into the future of the optical market place.

A diverse education programme with longer breaks between sessions will allow you more time to browse the exhibition stands. New features include the Eyewear Boutique, Contact Lens Peer Review Zone and dedicated Audiology opportunities.

Looking ahead, we’ve been given a clear mandate by FMO members to work closely with Mark Allen Group, professional bodies and trade associations to ensure that ultimately Optrafair is the only exhibition that truly represents all sectors of the optical industry.

Please drop in at the Networking Bar (E40). I look forward to welcoming you to the UK’s flagship optical exhibition.

Best wishes

Andrew Yorke
Chair, FMO



In True Optrafair style Essilor packs stand with innovation and design
Spectrum Catwalk where Fashion Takes Centre Stage
Snowbird Finance, speak to them before anyone else
Colour is the passion - Prue by Ronit Fürst at Optrafair Exhange
Meet the ABDO team at Optrafair Exchange
Make a lasting memory of your practice with fine designed spectacle cloths from Kychoth.
Come and see the EZFit Edger at Mainline Optical Connections
FODO at Optrafair
oin ESSILOR for on-stand CET at OPTRAFAIR
ANTERION imaging platform to be exhibited at Optrafair for the first time
How to Retire like a Rockstar' Come and Meet Myers La Roche
Easyscan: The next step in eye examinations
FODO at Optrafair 2019
Make a date to visit the Grafton Stand for their Blueprint sessions on stand F70
Waterside Optical come and marvel at 3D face scanning.

In True Optrafair style Essilor packs stand with innovation and design

Stand A80

Take a look at just two of the exciting products being shown this weekend

Reinventing refraction at Essilor Instruments, Launched at Optrafair 2019

Vision-R-800Essilor Instruments launched Vision-R 800 at Optrafair 2019 promising a new era of refraction through a digital phoropter that offers continuous power changes to ensure far more accurate, reliable prescriptions.

It will enable professionals to reach a more accurate refraction throuth its ability to control power at 0.01D and includes “smart programs” enabling the refraction procedure to be delegated ensuring patients the best refraction. It is much faster than traditional methods, releasing time for complex cases, binocular vision examinations and patient care.

It contains a breakthrough technology in a patented, automated optical module powered by digitally-controlled motors. It provides simultaneous and instantaneous changes of sphere, cylinder and axis, to reach the final refraction more directly and faster, instead of examining these components individually.

Continuous power variations mean sphere and cylinder values can vary continuously by 0.01 D increments, while most phoropters work in steps of 0.25 D. Back cameras measure vertex distance accurately to control the exact refraction value.

It is designed to simplify the procedure for practitioners, with a series of user-friendly ‘smart tests’, cameras to check the patient’s position and electronic measurement of the near vision chart location.

Head of Instruments Paul Cumber said: “We are reinventing refraction. The old era, where subjective refraction techniques led to an estimate of the prescription, with inaccuracies accumulating, will give way to the new era of digital infinite refraction.

“In the future it will be possible to leverage the full potential of the digital surfacing technology used for lens manufacturing.

“Thanks to user-friendly ‘smart-tests’ the refraction process becomes very easy and refraction time is greatly reduced, freeing up valuable time for the optometrist.

“The patient has a wider field of vision when looking through the Vision R 800 thanks to its thin and compact design compared to traditional phoroptors. The patient also feels less fatigued thanks to a quicker sequence of tests and a shorter examination time. The Vision R 800 makes differences easier to perceive and as a consequence, responses are easier to give.

“This launch is part of our mission of improving lives by improving sight, while continuing in our role to be the best business partner for independent practices.”

Essilor reinvents the measurement experience Visioffice X

Essilor Ltd launches Visioffice X at Optrafair this year, a new generation of optical measuring solutions to reinvent the customer experience.

Essilor's Visioffice X

Visioffice X offers a complete in-store measuring solution that combines fitting, physiological and behavioural measures to build a complete vision diagnostic for patients. Its reinvented customer experience promises to improve patient loyalty by making the process more memorable, meaningful and enjoyable.

Head of Essilor Bespoke, Lyndsay Dickens said: “This model offers brand new functionalities to enhance the measurement journey making it more impressive, interactive and comfortable for the patient.”

“The patient is now fully involved before, during and after the new process, with spoken instructions and animated visuals to guide and engage them, helping to educate them in lens quality and the best visual solution for their needs.”

Markers placed on the frame offer a higher precision of measurements to one tenth of a millimetre or degree, while a precise result is achieved though optimising the measurement protocol, multiple cameras working simultaneously, and the ability to take measurements through tinted lenses.

A huge amount of data is collected from the eye during the measurement process to help deliver a personalised lens through three patented breakthroughs:
• Eyecode technology measures the exact position of the eye rotation centre to give wearers instant clear vision based on the anatomy of the individual eye.

• Near Vision Behaviour measurement recreates a familiar close-up task to understand how wearers naturally use their eyes to provide them with a better and accelerated adaptation to their new lenses.

• H3D analysis measures the natural posture of the client in far vision to ensure a better comfort for the wearer.

When not in use, Visioffice X offers a dynamic point of sale function via its digital screen to help enhance the image of the practice and offer a more compelling experience in the front of the practice.

Lyndsay Dickens said; “Offering this new measuring solution gives opticians something that isn’t otherwise available on the high street, giving them a differentiation factor and helping them to become the go-to place for the future.

“Wearer studies showed a marked increase in satisfaction when patients tested new glasses after being measured in this way.


Take a look at the video showing the Visioffice in action:


“The launch forms part of our mission of improving lives by improving sight, while continuing in our role to be the best business partner for independent practices and to help future proof the independent sector.”

Spectrum Catwalk where Fashion Takes Centre Stage

Spectrum Optrafair Catwalk


Fashion will be a major part of Optrafair Exchange with a killer catwalk show highlighting the on-trend designs destined to be flying off the shelves this summer. Introduced to Optrafair to great acclaim in 2018, the Spectrum Catwalk adds a vibrant, beating heart to the show. Throughout the three days of the show, professionally choreographed catwalk performances will showcase the latest trends and frames from a selection of the hottest brands on the show floor.#
Bondeye, the home of over 3000 products looks forward to showcasing our exciting collection of new eyewear for 2019. We will be introducing ROAV, the world’s thinnest folding frame both in sunglass and ophthalmic ranges. We will also have new products within our Haseley & Co range including our exclusive new kids’ selection. You can also see a wide set of products from our other 19 categories including equipment, eye health and also our new selection of personalised products including lens sprays, cases and cloths.

Visit stands F20 and G21 for further information.

Dunelm Optical

Dunelm Optical is a lens manufacturer and one of the leading suppliers to the UK and international optical market of designer eyewear, fashion frames, prescription sunglasses, uncut lenses, prescription glazing, eyewear cases and optical accessories.

Our team monitors national and international trends in fashion, shapes, colours and materials to create a constant stream of unique, high quality frames, all designed to meet the fast-changing needs of consumers in today’s modern market.

Visit stand F30 for further information.

Atlantic Optical

Atlantic Optical is a privately owned family business, established in 1991. Our aim is to exceed the expectations of our customers whilst providing quality products, service and delivery.

Our men’s collection Big & Tall is the UK’s first dedicated extended size eyewear collection. Our paediatric collection, Jelly Beanz has been developed with input from Moorfields Eye Hospital and Great Ormond Street. In developing collections, we listen to opticians’ needs.

Our other collections include Betsey Johnson, Woodys Barcelona, Elizabeth Arden, Ernest Hemingway, Joan Collins, Sophia Loren and Stetson.

Visit stand D110E for further information.

Ultra Limited

The Ultra Limited collection is a truly unique product for your practice. Each Ultra Limited spectacle frame is totally unique and cannot be replicated.

Visit stand D110A for further information.


Bellinger was founded in 2003 by designers, Malene and Claus Bellinger Diederichsen. The ambition was, and still is, to design high quality eyewear for those who like to stand out. Bellinger was originally named after Malene’s maiden name.

Entourage of 7 is luxury eyewear based in Los Angeles and influenced by the city in which it originates. In the City of Angels – an ever-changing multicultural melting pot, we find joy in pushing forward, constantly reminding ourselves to always be courageously creative. We aim to design beautiful spectacles for our rockers and rollers, lovers and sinners at Venice Beach – the birthplace of Entourage of 7.

Visit stand D110G for further information.


Award-winning, sustainable eyewear with a social purpose. Designed for individuals who want to change the world and look good while doing it. Bird is committed to creating beautiful, thoughtful products that look great and do good.

Their lightweight frames are made from sustainable materials, feature unique designs and are adaptable for most lenses. Every pair sold brings the gift of solar light to families in Malawi, Zambia and Uganda through our Share Your Sun partnership with SolarAid.

Visit stand D110B for further information.

Design Eyewear Group

We develop and market iconic eyewear brands, which
have been sold worldwide by quality opticians for more
than 40 years.

Our brands are clearly positioned and target different segments of consumers. Their preference is a matter of personality: Some like it to be colorful and expressive, others prefer classic design which complement their personal style.

Visit stands D110 H & F for further information.

Millmead Optical Group

Founded in Millmead, Guildford in the UK, Millmead Optical Group (formerly Yakira Group) combines over 70 years of industry experience across eyewear, lenses and accessories.

Today the company remains a family run business retaining its independent values. The company is proud to provide its customers with high quality, well-designed products with a reputation for reliability and integrity.

Visit stand A32 for further information.

GO Eyewear Group

GO Eyewear Group creates and develops prescription spectacles and sunglasses that are synonymous with design, technology and quality.

Originally from Brazil, GO Eyewear initiated its international expansion in late 2009, and it is now present worldwide. The Group’s global network now covers more than 50 countries.

Visit stand F92 for further information.


Family–owned and managed for 4 generations, MENRAD has now been in the spectacle frame business for more than 120 years.

Customers associate the name MENRAD with superior quality and distinction constantly surpassing high expectations. For its brand collections, MENRAD has high demands regarding the design, production, and wearing comfort, while only using superior material, considering the most modern technology, and following international trends of eyewear fashion to ensure that the collections of each individual brand are designed in a distinctly unique style. The brands JAGUAR, MORGAN and REVO, as well as the house-brand MENRAD, are part of the company’s extensive portfolio.

Visit stand A70 for further information.

Snowbird Finance, speak to them before anyone else

Stand G72




Optilease from SnowbirdUntil now, when arranging finance for equipment and refits, a choice had to be made between 100% Tax relief in the 1st year or protecting your VAT de Minimus position. With OPTILEASE, you can get the best of both worlds.

OPTILEASE is designed specifically for Opticians and enables you to benefit from both 100% tax relief AND protect your important VAT de Minimus position.

If you are considering investing in new equipment and want great finance that saves
you money, come and see us at Optrafair 2019 on stand G72.
• Optimises Tax Relief for Opticians
• Claim 100% Capital Allowances in the 1st Year*
• Spread the VAT over the term of the agreement - protecting VAT de Minimus
• Low rates, fixed for up to 7 years
• Own the equipment at the end of the term

We provide opticians with flexible financial solutions at great rates, making it easy to realise your plans.

Come and speak to us at Optrafair on Stand G72, alternatively why not get pre-approved before the show to find out how we can save you £000's on your new acquisition.

Telephone: 01932 874674

Finance approval is subject to status. Snowbird Finance Limited (registered number 6346206) is authorised and regulated by the Financial Conduct Authority.

Colour is the passion - Prue by Ronit Fürst at Optrafair Exchange

Prue Leith FramesStand A71

Prue Leith will be launching her first range of frames at Optrafair.

MAC and PURE Eyewear presents the amazing new eyewear collection from Prue Leith and Ronit Fürst Eyewear.

Frames will be available on Stand A71.

Meet the ABDO team at Optrafair Exchange

Stand A10

The Association of British Dispensing Opticians (ABDO) offers professional membership to dispensing opticians and other professionals who wish to become associate members. There are many great reasons to visit ABDO on Stand A10:


Enjoy sessions covering six different topics, plus discussion workshops, peer discussions and lectures. That amounts to 27 CET points delivered over three days.


Meet the team from the NRC and discover the difference this fantastic venue is making. Have a virtual tour and find out more about holding your own training and events at the NRC.


Exams staff will available for all exam and PQP queries (from students or supervisors). Discover opportunities to become an examiner or add your input into any of our qualification consultations.


Talk to the team to find out about the benefits of ABDO membership. Benefits include CET, regional meetings, a monthly journal, advice on professional issues and professional indemnity insurance.


Pick up a copy of the current issue of Dispensing Optics magazine, meet the Dispensing Optics team and find out how easy it is to contribute to the journal.


ABDO will be holding its Annual Optrafair Dinner and after party on Sunday 31 March at the Hilton Birmingham Metropole. Anyone involved in the optical industry is invited to join UK and international opticians, friends and colleagues, for an evening of drinks, dinner and dancing.

The dinner provides the perfect way to interact with dispensing opticians, whether you are a manufacturer, rep or professional. Mingle during the informal drinks, and find out more during the three course dinner, then continue the evening with live music from "Here’s to us" until late. Tickets cost £85 per person to include welcome drink, three course dinner, live entertainment, and wine with meal. Tables of 10 are available at reduced cost of £800. To book, click here.


Pick up a new look prospectus and find out which courses are right for you. You can buy books and equipment from the ABDO College Bookshop and view a display of research posters from ABDO College students.

To register now for Optrafair Exchange and book your sessions all in one go, click here.

Make a lasting memory of your practice with fine designed spectacle cloths from Kychoth.

Stand B93

KCHOTH Cleaning ClothsKYCHOTH Co., Ltd. is a professional micro-fiber lens cleaning cloth manufacturer and exporter.

Since business in 1992, they have enhanced the quality and the service through unceased technical development.

Come and see what unique designs you can create at the Optrafair Stand especially for your practice.

Why not bring your practice logo along to allow Kcoth to make some suggestions

Kychoth have specially prepared some new developed products.

We know that our products can meet your business demands and help expand your sales in your market.

Come and see the EZFit Edger at Mainline Optical Connections

Stand G20

Mainline Optical Connections at Optrafair

Mainline Optical Connections will be launching their EZFit Edger at Optrafair for the first time on stand G20!

Book an appointment at the show or a chat with one of their edger team over the phone and you will be entered into their Prize Draw to win a Ferrari driving experience!

Enjoy an interactive experience of a working lab over the show weekend with one of their edger team and take the opportunity to ask any questions,.

At Mainline Optical Connections, we have edging systems to suit any budget and needs.

FODO at Optrafair

Stand J50

FODO are looking forward to seeing as many FODO members as possible on our Stand J50 at Optrafair this year – 30th March - 1st April.

As announced last week we will also be running innovative CET sessions which address the issues that other CET does not reach.

If you are bored with the ‘same old, same old’ on Sunday 31 March, from 13.45 to 14.45 we will be running an interactive lecture and workshop session in Theatre Room 2 covering “Change of Practice Ownership - Smoothing the Transition".

This will help you fulfil your professional duties to patients from Day 1 and will include some insights from FODO’s own work with new practice-owners. Taking on a practice can be fun but do not be caught out!

Join ESSILOR for on-stand CET at OPTRAFAIR

Stand A80

nidelbergJoin Essilor on stand A80 to take part in on-stand CET workshops. Essilor will be holding 2 sessions each day at Optrafair Exchange, with up to 6 CET points available.

Book now to make sure you get a place!

Workshop 1: 10.00 - 11.00

Peer Discussion: Do we all need a boost?

A peer discussion comprising on 4 tasks exploring the need for enhanced single vision lenses. It comprises of 2 case studies, a discussion on different lens supplier options available and a discussion on what these lens type claim to resolve.

Competencies covered:
Optometrists: Communication | Standards of Practice | Optical Appliances
Dispensing Optician: Communication | Standards of Practice | Optical Appliances | Paediatric Dispensing

Workshop 2: 14.00 - 15.00

Skills Workshop: Sunwear Mini Lab

This ‘hands-on’ session will explore some of the fundamental principles of sunwear lenses available from a range of suppliers on the UK market today. Not only will we have some fun playing with Science, but to observe hands on how the latest sunwear performs whilst discussing in practice actions with peers.

Competencies covered:
Optometrists: Communication | Optical Appliances
Dispensing Optician: Communication | Optical Appliances

Don't miss out!

Saturday 30th March | 12.00 - 13.00 | Theatre 2 | 1 CET point

Best Form Lenses for Near Vision - Professor Mo Jalie

A informative lecture from one of the most internationally renowned names in Optics looks at how, with the advent of free form manufacturing technology, it has become possible to correct off-axis aberrations of spectacle lenses to a far more accurate degree. This talk describes the difference between the aberrations exhibited by a lens in distance and near vision as well as how the methods by which the usual best form lens for distance vision can be modified to fully correct the aberrations in near vision. Finally looking at an exciting new design which has combined both corrections in a single lens.

Want to stay informed on the new generation of single vision lenses? Click here to downl oad the EYEZEN™ START from Essilor white paper.

Be at the forefront of optical thinking and practice.


ANTERION imaging platform to be exhibited at Optrafair for the first time

Stand A60

Heidelberg Engineering will be demonstrating ANTERION – the multimodal imaging platform optimized for the anterior segment – at Optrafair for the first time.

“ANTERION is a comprehensive solution that brings together corneal topography and tomography, anterior segment metrics, axial length measurement, and IOL calculation – all in one single upgradeable device”, explains Christopher Mody, Director of Clinical Affairs at Heidelberg Engineering UK. “With ANTERION you get exceptionally clear swept-source OCT images of the entire anterior segment – from the anterior surface of the cornea to the posterior surface of the lens – which provides visual confirmation of all measurements for a new level of diagnostic confidence.”

ANTERION has a number of benefits in the primary care setting including assessment of the anterior segment of the eye with extremely high resolution OCT images, chamber angle analysis, keratoconus investigation, and the ability to make more informed decisions about contact lens fitting. The 4-in-1 modular design makes ANTERION ideal for optometrists conducting pre-operative assessment for lens replacement and refractive surgery in glaucoma and cataract patients as part of a shared care scheme with the hospital eye service.

“Heidelberg Engineering’s use of SS-OCT for anterior segment imaging with ANTERION and SD-OCT for retinal imaging with SPECTRALIS capitalises on the strengths of these differing OCT technologies and optimizes them for specific ocular imaging applications”, explains Christopher Mody. “Ultimately this delivers images that empower eye care professionals to make confident diagnostic decisions to improve patient care.”

Visit stand A60 at Optrafair for a demonstration or call 01442 502 330.


How to Retire like a Rockstar' Come and Meet Myers La Roche

Stand C82

Myers La RocheOptrafair is fast approaching and we are delighted to be exhibiting at once more, so now is your opportunity to find out how you can join the 200+ business owners last year who trusted Myers La Roche to plan, develop, and execute key strategic decisions for their businesses.

We will work with you collaboratively to:
develop management teams to support business growth
improve business resilience,
set a commercial strategy for shared care
improve work/life balance,
introduce business partners
to negotiate an optimised sale
We also provide a practice acquisition mentoring service for purchasers.

Visit us on Stand C82 at Optrafair at the NEC, 30 March - 1 April, to find out how we can help you achieve your goals in 2019 and beyond. Visitors to the stand will also be able to claim a free copy of Dominic Watson's book 'How to Retire like a Rockstar'



Stand G64

Optika Base 3Optrafair 2019 is a great time to view Opticabase's latest practice management sytsems (Stand G64).

Opticabase software is developed by Opticians for Opticians and with over 500 practices using Opticabase and over 10 years of experience in IT and over 25 years running Independent practices, they fully understand the needs of Optical practices. Opticabase will be demonstrating all three of their systems, Reception, Dispensing and Clinical. Having different systems enables Opticabase to fulfil the needs of all independent practice requirements, from a simple recall system through to a fully paperless practice all at an affordable cost. We can also save practices money by using our new letter mailing system, MailaDoc, for printing and posting recall letters.

Opticabase Reception has been developed for a practice that requires just a simple system for sending patient recalls and help with printing NHS forms (£25+vat/month).

Opticabase Dispensing builds on the Reception system and adds great functionality for logging dispenses along with stock control , dispense analytics and much more (£80+vat/month).

Optica Base 3



Opticabase Clinical has taken Opticabase to the next level to make a practice paperless, giving practice staff more free time to concentrate on running the business without having to file and find paper record cards (£120+vat/month).

Having teamed up with MailaDoc, Opticabase offers full colour printing and posting of A4 letters for 47p+vat. For a practice that sends out 200 recall letters a month, this could save about £30/month on stamps, paper and ink, which in effect reduces the cost of Opticabase.

For demonstrations of Opticabase systems visit their stand at G64.

Further information can be found at

Easyscan: The next step in eye examinations

Stand F90


Come and visit Stand F90 at Optrafair Exchange

Experience the power of EasyScan in your practice by taking a full demonstration

Every practitioner taking a demo appointment has the chance of winning a FREE Easyscan for 3 months

Learn about the EasyScan Experience in the Cloud introduced for the first time for Optrafair

EasyScan Experience in the Cloud.



A monthly subscription based platform that allows opticians to store all their patient images.

Allowing the sharing of EasyScan retinal images with chosen colleagues, peer review and ophthalmologists for referral or second opinion or review live from any PC or location and at anytime with some simple login details.

This platform allows the practitioner to discuss the results with their patient demonstrating the critical vision requirements to each patient creating a more communicative engagement with the use of special animations about retinal pathology.

This imparts more patient trust and respect in clinical knowledge providing a strong foundation for a improved handover to the dispensing optician

Email EasyScan to make an appointment for a one to one demo and a chance to win a free three months trial.

Click here to request an appointment time on any of the 3 days.

Read more about EasyScan on the PHN pages with links to their main site here


FODO at Optrafair 2019

Stand J50

This year FODO stand J50 will be more active than ever.

There will be fun ‘noise makers’ for kids as usual plus the chance for adults to win great prizes each day.

We will also be running innovative CET sessions:

• From retail to Clinical

• Patient Safety - Taking over a practice

• De-Terrorising the GOC.

We look forward to seeing you there and answering any questions you may have.



Optrafair Exchange is delighted to announce the Seeing Beyond the Eyes Zone – focusing on sight loss, which empowers optical professionals with the knowledge and skills to effectively support low vision patients.

Focusing on sight loss, which empowers optical professionals with the knowledge and skills to effectively support low vision patients. The Zone is funded by Thomas Pocklington Trust, a national charity supporting people with sight loss, and will feature 6 interactive CET points from the excellent Seeing Beyond the Eyes team. The team is on a mission to get low vision higher up the agenda by empowering optical professionals to know where to refer patients with low vision for life-enhancing support as soon as they are diagnosed.

The Zone is funded by Thomas Pocklington Trust, a national charity supporting people with sight loss, and will feature 6 interactive CET points.

For the full Seeing Beyond the Eyes Zone programme, click here.

The Eyezone has comprehensive lectures over all three mornings and afternoons on veryday.

Visit PHN's Clinical Briefing Pages where you can download many briefings on sight loss and helping those deal with sight loss. by Visualise Training & Consultancy

In addition to this NEW ZONE, there are a feast of other dedicated features covering all aspects of practice life.


Make a date to visit the Grafton Stand for their Blueprint sessions on stand F70

Stand F70

Grafton Blueprint Grafton Optical open online bookings for their ‘DRY EYE: the blueprint’ sessions at Optrafair Exchange 2019; giving attendees first hand, practical business advice on how to set up and run a successful and profitable Dry Eye service.

Grafton Optical is pleased to annouce that online bookings for their DRY EYE: the blueprint sessions at Optrafair Exchange 2019 are now open.

The one-hour sessions will take place on Grafton Optical stand F70 and will be run by Kirit and Aaran Patel from Radlett Eyecare, 2012 winners of Optometrist of the Year and Technology Practice of the Year awards. (see below)

The DRY EYE: the blueprint sessions will focus on the everyday business and clinical practicalities of making your Dry Eye service go above and beyond, for both your bottom line and your patients.

To book your place please visit

Sessions will take place on Grafton Optical stand F70 at the following times:

Sunday 31 March 10:00 – 11:00 11:00 - 12:00
Monday 1 April 10:00 - 11:00 12:00 - 13:00 14:00 - 15:00

Attendees will learn how to make the best use of the latest knowledge, clinical tools, and targeted therapies to benefit both patients and practices.

They will gain insight into the added income that Dry Eye disease related services can provide and how to effectively manage patient outreach, appointments and treatment plans in order to maximise this income.

There will be opportunity to take a look at some of the latest in Dry Eye diagnosis and treatment equipment, and to discuss how to make these investments financially viable for your business.

Managing Dry Eye disease and other related ocular surface problems is a huge opportunity for practices.

Equipping your practice with the right tools to diagnose and treat this condition, and giving your staff the understanding they need to provide these services and ongoing care to patients, is critical to practices wanting to get ahead of the competition.

Book your place at one of these sessions today. Places are limited so book in advance to avoid disappointment.

Kirit and Aaran Patel have run Radlett Eyecare since 1991. Radlett Eyecare was awarded Technology Practice of the Year in 2006, 2012 and 2017. Kirit was also named as Optometrist of the Year in 2012. Radlett Opticians are once again a finalist for the Optician Awards’ Technology Practice of the Year in 2019.

Grafton Optical is one of the UK's leading suppliers of ophthalmic instruments, equipping and servicing independent and larger chain opticians as well as Britain's hospitals.

Waterside Optical Labs -come and marvel at 3D face scanning creating unique frames and sunglasses

Stand J112

3DNA at WatersideCreating frames and sunglasses that are as unique as the individuals that wear them

One of the most exciting developments at Waterside is their 2019 appointment as UK distributors of the 3DNA eyewear system developed by Hong Kong based Eye-DNA.

The 3DNA system is offered with various practice display units each incorporating a 3D face scanner and 32 inch touchscreen computer, with software which allows opticians to design and dispense true bespoke premium eyewear. The wearers themselves actually participate in the creation of their frame design and can watch it coming to life on their face. Every element of the frame design can be individualised to suit the wearer's requirements and taste.

The bespoke frames can be produced in titanium, stainless steel, Mazzucchelli acetate, stone, mother-of-pearl, wood, buffalo horn, cork, carbon fibre or even recycled vinyl

Bob Forgan commented 'I've been monitoring the activities at Eye-DNA for some years now and Dennis Zelazowski, the co-founder is a personal friend. I really believe this is the future of true bespoke eyewear. Not only can wearers assist in the design of their eyewear, they actually have the ability to see how it will look on them before they place their order. Fit is guaranteed, just the same as if you visited a Saville Rowe tailor. Every element is truly bespoke to create frames and sunglasses that are as unique as the individuals that wear them. In addition to facilitating the eyewear design the 3D scanner also allows the accurate capture of pds, fitting heights and panto angle which ensures that we can also produce and supply each frame complete with lenses that incorporate these measurements.

We recognise that in common with our independent customers offering things that are 'different' is the key to both our survivals and opticians will have the opportunity to visit our stand J112 at Optrafair this year to see for themselves how offering true bespoke eyewear can help them differentiate themselves from their competitors and play an important part in the future of their business'.

So make a date to come and see new bespoke frame opportunities from Waterside at Optrafair Exchange.

3DNA at WatersideHot from their launch at Vision Expo in New York this weekend, Optrafair Exchange will give UK opticians their first opportunity to see new additions to the 3DNA offering from UK distributors Waterside Labs.

The new launches include 2 compact kiosk options, two new frame collections, and a software update.

The interactive kiosks are now also available in 2 smaller versions, which display either 6 or 10 frames, each incorporating a 3D head scanner and touchscreen computer running the design app.

The latest v1.7.3 software includes new features such as personal engraving, cloud integration, and the ability for opticians to create and share their own collections.

Two new frame collections join the existing four in the shape library. Thin Metals - sleek minimal shapes made from titanium; and Combination - frames comprised of metal temples and bridges, with frame fronts made from acetate, horn and carbon fibre.

The 3DNA process involves the patient in the creation of their unique eyewear by empowering personalized experiences and emotionally connected products. With an easy to use frame design app, dispensers and frame stylists can assist in the creation of user-designed and precisely-fitting premium eyewear.

The capture and transmission of the 3D head scan allows every frame design to be checked to ensure no design errors have been made prior to production.

Waterside labs will be showing all 3 package options at Stand J112.



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