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OPTRAFAIR 20/20 Exhibitor's Preview Page

20/20 Optrafair Preview pages, what to see and try and where to see it!


Opchat LogoApril 4th to 6th 2020

Opchat LogoRegister Now

Visit the Optrafair 20/20 events page full of information about what you can see and hear at the NEC this year.

20/20 Optrafair Preview pages, what to see and try and where to see it!

Preview Pages Now Open

Send your preview article (max 500 words plus up to 3 images) to and be seen and read by over 7500 opticians till the show closes. As the show nears you are free to make amendments to your article. So why wait? Get Started now. All exhibitors are allowed one insertion for free under the co-media partnership agreement with the FMO and MAG.



Exceptional advice and value is to be found at Performance Finance
The Khmer Sight Foundation the Official Charity Partner
Grafton Optical invite attendees to attend ‘Glaucoma care: the next generation’ sessions at Optrafair 2020.
Make your First Stop CentroStyle
Hoya, a genuine partner that helps your practice stand out from the rest
In True Optrafair style Heidelberg Engineering provide an early preview into Optrafair 20/20
Spectrum Catwalk where Fashion Takes Centre Stage
Exhibitors opportunities to market to 4000+ opticians in the UK.

CERIUM VISUAL TECHNOLOGIES, Intuitive Colorimeter ‘Curve’ at Optrafair 2020

Stand G54

Cerium Curve

Cerium Visual Technologies will be exhibiting the Intuitive Colorimeter™ ‘Curve’ at Optrafair 2020.

Cerium Base Trim

The Curve, developed in conjunction with the University of Essex, allows for accurate and quick assessment of individuals experiencing symptoms of Visual Stress, using a digital tablet operating a bespoke software application that guides the vision professional step-by-step through the assessment process.

Cerium Curve

An innovative digital instrument offering many thousands of colour combinations and characterised by sleek design, dramatically increased functionality and a streamlined assessment process, the Curve has fast become the go to instrument for the modern vision professional.

Cerium Visual Technologies will be located at Stand G54 at Optrafair 2020.

Come and see for yourself how the Curve is revolutionising Colorimetry assessment in the digital age.

“We pride ourselves on being a practice in the digital age, so the Curve was clearly a must have. One way to differentiate ourselves is to give our patient’s access to the most up to date technology.”

Go to website for further information


Exceptional advice and value is to be found at Performance Finance



Performance Finance is the UK’s leading optical finance provider. Established in 2005, we have arranged over £437m of facilities for our clients.

We promise exceptional value and can assist with:

Performance Finanace• EQUIPMENT FINANCE

Our clients will enjoy a personal service with our team of friendly Area Managers who are highly experienced and have a detailed understanding of optical practices. We understand tax, VAT and optical equipment. We also work closely with suppliers to collate invoices and arrange payments, therefore making the process streamlined and swift.

As we only work with qualified individuals and their businesses, we understand that time is both pressured and valuable, therefore credit approvals are effortless and quick.

Our clients will also enjoy straight-forward documentation with no hidden charges.

Performance Finanace

We are also extremely proud of our Trust Pilot rating of 4.9 out of 5.

We want our clients’ businesses to prosper with our help; that’s why, as well as offering highly competitive and flexible packages, we are also here to offer guidance and advice on how to maximise return on investments.

Performance Patient Finance gives customers the option to spread the cost of their bill through interest free and interest-bearing options.

We have recently partnered with a new provider Finance 4 which allows far greater flexibility and an impressive range of free marketing tools for practices

Key Points:

Performance Finanace
• Attract new patients
• Easy application process
• Instant decision
• Patients offered manageable monthly payments
• Improve your cashflow
• Your practice is paid immediately
• Exceptional approval rates
• The cost to practice varies depending on the schemes offered

How does it work?

The Patient Finance system is completely online with a 2-3-minute application, instant approval and electronic documents for the customer to ‘e-sign’ there and then. Your clients/patients also have the option to go online at home and complete the application at their leisure should they prefer not to complete in store.
Finance is a great option for individuals and businesses.

This improves your cash flow, makes your purchase more affordable and often allows for an immediate return on your investment.

There are various types of finance available on the market today. Here at Performance Finance, we offer a multitude of financial solutions to suit a range of different needs at competitive, fixed rates.

Pop by stand D22 and speak to one of our team who would be delighted to help.

Performance Finance is fully authorised and regulated by the Financial Conduct Authority (FCA).

Find out more by visiting our website here

The Khmer Sight Foundation the Official Charity Partner

Stand G100

Khmer sight Foundation

The Khmer Sight Foundation (KSF) is working to tackle the issue of blindness in Cambodia by performing sight-saving operations for those who cannot afford them, as well as investing in the country’s own ophthalmologists through teaching and training. Khmer Sight Foundation also supports volunteer surgeons who provide free eye surgeries for the poorest communities in remote parts of Cambodia.

Did you know there are no optometrists and only 35 ophthalmologists serving a population of 16 million in Cambodia?

After the blight of the Khmer Rouge, a communist movement resulting in the massacre of a quarter of Cambodia’s population, there has been a significant loss of key healthcare and eyecare knowledge. This, in combination with the extreme poverty prevalent in Cambodia and the shortage of health manpower, infrastructure and facilities, has led to a widespread eyecare problem.

Out of the country’s 16 million people, it is estimated that 200,000 men, women and children are completely blind. The leading cause of blindness in the country is cataracts, which are both preventable and reversible with an effective, cost-effective and life-changing operation. A simple procedure that takes just 20 minutes and costs $40 can give a Cambodian sight and change a family’s life.

Khmer sight Foundation
KSF also aims to develop sustainable eye care in the future. The Cambodian government has recently increased the number of training programs for ophthalmology specialisation in Cambodia.

Alongside this, the government, in association with KSF, has begun work upon a new ophthalmology complex in Phnom Penh.

This will create a one-stop centre for eye screening and operations. Free ophthalmic surgery will be undertaken here with KSF international volunteers as well as local Cambodian ophthalmologists. The complex will also house a new school of optometry and teaching facilities for local ophthalmologists.

The setup will allow the current generation of local specialists to become self-reliant and ready to take on the challenge of eradicating avoidable blindness. KSF’s priority is to reach the greatest number of unserved blind people, with the highest quality care at the lowest cost possible.

The common goal is the elimination of avoidable blindness in Cambodia by the year 2020.

You can Volunteer at the show

Assist directly with KSF's mission. Whether you are a medical specialist, intern, student or administrator - KSF could use your help.

You can find Khmer Sight Foundation on Stand G100 at Optrafair 20/20 to find out more about the charity and how you can get involved.

Grafton Optical invite attendees to attend ‘Glaucoma care: the next generation’ sessions at Optrafair 2020.

Stand D80

Grafton Optical announces that online bookings for their ‘Glaucoma care: the next generation’ sessions at Optrafair 2020 are now open.

Grafton Optical book now for Optrafair 2020

The 45 minute sessions will take place on Grafton Optical stand D80 and will be run by Dave Taylor and Maria Grimaldi from Reichert Technologies.

Attendees will gain hands on, practical insights into why the Corneal Hysteresis (CH) and IOPcc parameters represent the future of Glaucoma diagnosis and care.

These metrics, which are exclusive to the Ocular Response Analyser® G3 (ORA) and the 7CR Auto Tonometer, are saving practices time and money as virtual clinics are adopted, aligning diagnostics with local hospitals, improving decision making and facilitating earlier intervention for better patient outcomes. The CH and IOPcc metrics have been covered in over 700 clinical papers to date.

ORA® G3 is the only device to measure CH (as discussed in the NICE MEDTech Innovation Briefing), which has been shown to be a superior predictor of glaucoma progression. In addition, the ORA® G3 also provides Corneal Compensated Intraocular Pressure (IOPcc), a better indication of the true pressure, proven to be less influenced by corneal properties than Goldmann or other methods of tonometry. This reading is also available in the 7CR Auto Tonometer which gives IOPcc as well as an IOPg reading.

Despite improvements in treatment options, Glaucoma remains a leading cause of blindness with no cure.

Diagnosing and predicting glaucoma progression is challenging due to the wide variety of risk factors. Different glaucoma patients with similar risk factors may progress at dramatically different rates, which is unnerving to patients and clinicians alike.

Since CH has been shown to be more predictive of future visual field progression than other factors, including this parameter in assessment of glaucoma risk is improving glaucoma decision making and facilitating earlier intervention for those who need it, resulting in improved patient outcomes.

Now is the time to change. Don’t get left behind.

To book your place please visit

Sessions will take place on Grafton Optical stand D80 at the following times:

Saturday 4 April 10:30 - 11:15 11:30 - 12:15 14:00 - 14:45

Sunday 5 March 10:30 - 11:15 13:00 - 13:45 14:00 - 14:45

Monday 6 April 10:30 - 11:15 12:00 - 12:45 14:00 - 14:45

Grafton Optical is one of the UK's leading suppliers of ophthalmic instruments, equipping and servicing independent and larger chain opticians as well as Britain's hospitals.

They are also long term supporters of your free independent news on Opchat News.

Make your First Stop CentroStyle

Stand C70


Once again CentroStyle is presenting many of it’s 7500 products at Optrafair 20/20.

In fact if you are looking for children’s and adult frames, bespoke cloths, sprays and cases, accessories, ready readers and workshop equipment/consumables then make C70 your first stop!

magnetic clips from CentroStyle

Our frames with magnetic clip-ons have further been extended together with ‘Neyeture’ an eco friendly range with sustainability at its core.

This new CentroStyle brand is dedicated to consumers oriented to eco-friendly products and basing their purchasing choices on their environmental impact.

From the airport we journey to other destinations, we leave for pleasure, work and discovery.

Here people, stories, styles, languages, and professions intersect. From the know-how and the CentroStyle experience,

Active frames from CentroStyle

Airport is born: the eyewear and accessories brand for men and women who want to look at the world with a unique style.

The collections of sunglasses, frames and reading glasses are inspired by some of the most fascinating cities in the world, celebrated with sophisticated design shapes and materials. All Airport ranges will be available to view at the show.

Spectacle Clips  from CentroStyle

For over 40 years CentroStyle has been the key contact for any optical centre thanks to the wide range of products offered, ranging from eyewear for the whole family, to accessories, and small laboratory parts.

The company also specialize in vision care and customization services for optical stores.

The philosophy that has always guided the company is summed up in the "around people" signature to underline how, from conception to customer service, we operate in compliance with the specific needs of people.

We look forward to meeting customers, old and new, and having the opportunity to show our great products on Stand C70




Hoya, a genuine partner that helps your practice stand out from the rest

Stand E36


As an Eye Care Professional, you already know just how hard it can be to stand out on the high street.

You know the kind of struggles and hardships independent practices face when you're up against market forces beyond your control. You shouldn’t have to do it on your own and you don't have to.

Choose to partner with a business that is designed to empower you through it all. We support you to grow, giving you the freedom to watch your business succeed.

Hoya are known globally for the production and manufacture of a huge variety of sophisticated lenses but what you may not be aware of is that we are also committed to supporting you to differentiate your business - with innovative business solutions, lens products and services that will delight your patients, offering you competitive advantage.

About Hoya

Hoya MySelfFounded in 1941 in Tokyo, Japan, Hoya is a global med-tech company and the leading supplier of innovative high-tech and medical products.

Hoya is active in the fields of healthcare and information technology providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses as well as key components for semiconductor devices, LCD panels and HDDs.

With over 150 offices and subsidiaries worldwide, Hoya currently employs a multi-national workforce of over 34,000 people.

Our lens offer is comprehensive with a wide range of product options that can be combined in many variations –

• Progressive lenses – a range of six progressive products to cater for a wide range of patient needs – including our Optician Awards shortlisted NEW premium progressive lens Hoya MySelf

• Single Vision lenses – from premium personalised single vision lenses to stock lenses delivered next day

Hoya Scratch Free

• Lifestyle lenses – lenses specifically designed for – driving, sports, digital devices and office/work environments

• Bifocal lenses – with a variety of bifocal segment types

• A range of materials – standard plastic to thinner lighter lenses and glass

• Market leading coatings – Providing high levels of scratch resistance and visual performance, including coatings that provide UV and Blue Light Control

• Photochromic, Polarised and Tint options – to enable patients to have clear and comfortable vision whatever the weather

Find out more by visiting our website here

In True Optrafair style Heidelberg Engineering provide an early preview into Optrafair 20/20

Stand B80

Discover Heidelberg's new products at Optrafair 20/20

Heidelberg have joined the ranks at Optrafair 20/20 and are bringing some of the latest kit for you to look at, try out and purchase.

Heidelberg Engineering continuously optimises imaging and healthcare IT technologies to provide ophthalmic diagnostic solutions that empower clinicians to improve patient care.

From its inception in 1990, the company has collaborated with scientists, clinicians and industry to develop innovative products that deliver clinically relevant benefits.

They will be exhibiting on stand B80 at Optrafair on 4-6 April 2020. Register free to join them at the show.



utilizes the power of high-resolution swept-source OCT images to provide the most important anterior segment examinations and measurements in one modular, upgradeable platform.

The result: A single workflow-efficient solution that brings together corneal topography and tomography, anterior segment metrics, axial length measurement and IOL calculation to transform the day-to-day routines in cataract and refractive surgery as well as cornea and glaucoma diagnostics.

is the foundation of the HEIDELBERG EYE EXPLORER image management software. HEYEX 2 empowers you to improve patient care by giving you fast and simple access to diagnostic images, reports, and maps from all your Heidelberg Engineering devices on a single platform.

It connects and operates all Heidelberg Engineering products, and enables the image acquisition, management, and review within one platform. HEYEX 2 scales flexibly from single device setups to large enterprises with numerous Heidelberg Engineering instruments and multiple sites.


is an ophthalmic imaging platform with an upgradeable, modular design. This platform allows clinicians to configure each SPECTRALIS to the specific diagnostic workflow in the practice or clinic.

Multimodal imaging options include: OCT, multiple scanning laser fundus imaging modalities, widefield and ultra-widefield, scanning laser angiography and OCT angiography.

Optrafair 20/20 takes place on 4-6 April at Birmingham NEC. Register free to see Heidelberg’s new products first-hand, browse the impressive exhibition hall and gain invaluable CET points from leading speakers. “The launch forms part of our mission of improving lives by improving sight, while continuing in our role to be the best business partner for independent practices and to help future proof the independent sector.”

Heidelberg Engineering are long term supporters of your Opchat News a free Independent News Source for The Vision Sector published by Primary Health Net. See their pages here


Spectrum Catwalk where Fashion Takes Centre Stage expect even more at 20/20

Spectrum Optrafair Catwalk


Fashion will be a major part of Optrafair Exchange with a killer catwalk show highlighting the on-trend designs destined to be flying off the shelves this summer. Introduced to Optrafair to great acclaim in 2019, the Spectrum Catwalk adds a vibrant, beating heart to the show. Throughout the three days of the show, professionally choreographed catwalk performances will showcase the latest trends and frames from a selection of the hottest brands on the show floor.

Further Opportunities for Exhibitors to contact over 4000 opticians are available from PHN.

All signed up? Exhibitors for 2020 get reduced cost eblasts to over 4000 Professionals throughout the year (solus) for only £250 Just email

Reduced prices are available to our loyal sponsors who take a page with links to their site, the content on the page being changeable at no cost up to 10 times a year.


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