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Opchat Magazine Exhibition and Training pagesExhibition and Education News, October to December 2016


Eyecare Exhibition will be soon upon us in Glasgow, still time to book.
Heidelberg Engineering to offer over 50 hours of CET nationwide in 2017.
Comedian Holly Walsh to host AOP Awards 2017.
Less than two weeks to enter the Optician Awards 2017,
NEW YEAR, NEW BRANDS, NEW CET SESSIONS it's all at 100% Optical.
Finalists selected in 100% Optical eyewear competition
SOS, Specilaist Ophthalmic Services provide videos on using specialist equipment for dry eye and lid problems.
The WCSM's continured Eye to Eye series has been announced by 100% Optical for the lunchtime Main Stage on the Saturday.
100% Optical announces world class education programme.
IACLE welcomes new sponsor to help support contact lens education worldwide.
AOP Student Conference educates and entertains
Shamir is revving full speed towards 100% Optical in 2017.
Academy 2016 Anaheim Attendance Exceeds Previous Meeting Records.
Optrafair organisers stress commitment to the Optical Profession.
100% publishes 2017 EXHIBITOR LIST which is now available on line.
Heidelberg Engineering to bring OCT to life nationwide.
Pioneers lecture lifts the lid on the future of contact lens design.
60 new exhibitors join 100% Optical, the UK’s largest optical event in 2017.
Heidelberg Engineering sets the standard in OCT training for dispensing opticians.
100% announces “Last 3 Spaces Remaining in Business Services”
Optometry Tomorrow 2017 - deadline extended for discounted tickets.
100% Optical publishes first Foresight Magazine to help visitors and exhibitors keep up with exciting plans
LONDON welcomes back 100% OPTICAL.
Vision Impairment Awareness Workshops on the way.
Success at Silmo 2016 from 100%’s investigative visit.
Optrafair going to be an even bigger and better show next April.
Avizor finds a very receptive audience amongst College delegates.
Heidelberg Engineering partners with etCETera to deliver free CET.
100% Optical now has the widest selection of eyewear compared to any other UK event.
Voting now open for finalists of the AOP Awards 2017.

Eyecare Exhibition will be soon upon us in Glasgow, still time to book.

December 2016

Covering the 22nd and 23rd of January, the "Eyecare" conference and exhibition in Glasgow provides an extensive 2 day education programme plus an opportunity to meet representatives from many of the world's leading service and equipment suppliers. Some of the exciting new equipment that we have featured on Opchat will be there in Scotland on display. Such as Heidelberg's latest OCT, the amazing SLO Easyscan and a first from Grafton with their unique procedure for solving dry eye problems for up to 3 years after treatment.

PHN welcomes the new support from the Eyecare Organisers in sponsoring your free News Pages.

Look for their banner top right by refreshing the page (F5) and click it to register or click here

Heidelberg Engineering to offer over 50 hours of CET nationwide in 2017.

December 2016

Heidelberg CETThe Heidelberg Engineering Academy will be hosting more educational events than ever before in 2017. A commitment to providing first class training on OCT and fundus imaging will see the Academy visit more than 10 cities, offer over 100 hours of education and deliver over 50 hours of CET.

“The Academy has carefully constructed an educational programme to cater for the training needs of eye care professionals in the community who are undertaking ocular imaging as part of their role” explains Christopher Mody, Director of Clinical Services. “The courses are designed to provide optometrists with the confidence to make clinical decisions and refer appropriately. The programme is also inclusive of dispensing opticians, who are seeing their roles evolve with the addition of OCT imaging in practice”.

A highlight of the educational programme is the OCT LIVE courses, which are free to attend and taking place nationwide. OCT imaging is brought to life with real patients, who are scanned live in HD on the big screen as an illustration of the type of case the optometrist might see in practice and how that patient should be managed.

A comprehensive selection of other courses are held regularly at the Academy Training Centre in Hemel Hempstead, including OCT and fundus imaging operation and interpretation, hands-on training using the SPECTRALIS Imaging Platform and using OCT for the detection and management of glaucoma.

Visit here to view full information and register for the range of courses.

Heidelberg Sponsor your free Opchat News pages and we will be adding their dates to our events diary on our diary pages in the next few days.

You can check out their page on the site by clicking here.

Comedian Holly Walsh to host AOP Awards 2017.

December 2016

Holly WalshThe Association of Optometrists (AOP) announces that comedian Holly Walsh will host the prestigious AOP Awards in 2017.

The acclaimed live performer and panel show regular, who frequently appears on Mock the Week, Would I Lie to You?, 8 Out Of 10 Cats and Never Mind The Buzzcocks, will present at the black tie awards ceremony on Sunday 5 February 2017, in London.

Holly Walsh said: "I'm delighted to host the 2017 AOP Awards. It has been interesting to read about the enormously talented and skilled people working in the sector - there are some real unsung heroes. I look forward to celebrating with them at the event."

The annual AOP Awards, which for the first time takes place at leading trade event 100% Optical, recognises the highest levels of achievement in UK optics – celebrating outstanding contributions across the profession.

There are 11 awards voted for by the public, across 13 categories that showcase the breadth of important work being carried out by optical practitioners UK-wide.

The Lifetime Achievement award is selected by the AOP Chair of the Board, Kevin Thompson, and the AOP Chief Executive, Henrietta Alderman. The 2017 Awards will also see the introduction of a new category, Product of the Year award, voted exclusively for by AOP members.


Ms Alderman said the Awards is “about celebrating the talent and expertise of practitioners who contribute so much to the public and the profession.”

She added: “This year we have seen some remarkable entrees who demonstrate real commitment and skill in delivering for patients as well as playing an important role in the optical community. We are looking forward to giving them the recognition they deserve.”

Patients and practitioners can help celebrate and support this year’s finalists by booking an individual ticket or a table at here

Less than two weeks to enter the Optician Awards 2017,

December 2016

David Gartry

You now only have two weeks to throw your hat into the ring for this year's Optician Awards - your chance of winning one of the optical profession's highest accolades.

There are a wide range of awards on offer in 2017, to reflect the diverse nature of the industry and ensure that every professional, practice or company has the chance to enter.

Find the right categories for you, and enter by 16th January.

Good luck with your entries!

Opticians awards

NEW YEAR, NEW BRANDS, NEW CET SESSIONS it's all at !00% Optical.

December 2016

Kick start your 2017 by attending the UK's largest optical event. 100% Optical promises to offer the complete package with education for the whole team, unlimited networking opportunities and the most exclusive products on the market.

With only one month until the doors open to over 8,000 optical professionals, don't miss out and register for free today!

Take the opportunity to secure your seminar place, with a host of new sessions released!

Both the Fashion Hub and Specsavers education programme have been added, providing more opportunities to develop your team and gain those invaluable CET points.David Gartry

PHN and Media 10 are co media partners, you can read about the show here, take a look at the preview pages of exhibitors here, and look at some of the highlights of the education programme here.

Finalists selected in 100% Optical eyewear competition

December 2016

The designs picked by judges will now be made into prototypes and displayed during 100% Optical

The six finalists of this year’s 100% Optical eyewear design competition, which is hosted annually in partnership with the Royal College of Arts (RCA), have been selected.

The designs be created as advanced prototypes by judge and designer Tom Broughton, ready to be revealed at 100% Optical 2017 in London to its 8,000 visitors on 4-6 February 2017.

Twenty six entries were submitted from fashion and textiles students responding to a brief called ‘Visionary’. Students were challenged to design a pair of glasses while considering how the wearer is influenced by their frames and how they change the way they see AND are seen.

Students produced a prototype and presented a portfolio with research behind the design.

Six finalists were narrowed down by a judging panel of renowned fashion, eyewear and frame designers including Tom Broughton, Flora McClean, Lawrence Jenkin, Jason Kirk and Walter Berwick.

The winner will be announced during the three-day trade show.

The competition was launched in 2013 in a bid to discover a new generation of eyewear designers in the UK. 

This year RCA students were asked to design eyewear to a brief entitled Visionary, RCA tutor, Flora McLean informed OT, adding: “The brief asked students to think about the wearer and what their activities might be throughout the day, as well as how the wearer may be influenced by the frames and how they may change the way they see.”

OT visited the RCA when a panel of industry experts judged this year’s entries and selected the finalists.

Speaking at the meeting, judge and founder of Kirk & Kirk, Jason Kirk, said: “It’s really inspiring – these are young people with interesting and new ideas about what optics and eyewear is about, and they sometimes have a completely different vision to what I’ve experienced over the last 25 years.”

Commenting on the level of entries received, judge and spectacles maker, Walter Berwick, said: “I’ve been on the judging panel for four years now and every year it gets better.”

Fellow judge, Algha Works' Lawrence Jenkin, echoed: “It was very difficult to make a shortlist and it is sad that we had to choose just six – I think that we will debate a lot on the final day when we have to pick a winner.”

Take a look at the judging of this year's contestants here:

PHN and 100% Optical are co-media partners and you can read about the event here, the educational program here and the exhibitors preview pages here.

SOS, Specialised Ophthalmic Services provide videos on using specialist equipment for dry eye and lid problems.

December 2016

SOS, providers of specialist equipment to Optometrists have created two youtube videos to help show the use of Meibomian Gland Forceps and the Golf Club Spud.

The Meibomian Gland forceps are used for effective gland expression and the Golf Club Spud for lid margin debridement.

Both these and other equipment for treating and managing dry eye and acute problems are available from SOS.

View the youtube video on Meibomian Gland Forcepts here


and the youtube video on lid margin debridement here.

SOS are sponsors of your PHN Opchat News allowing us to provide a free news and knowledge source to the Optical Sector. Go to their PHN page here 

The WCSM's continued Eye to Eye series has been announced by 100% Optical for the lunchtime Main Stage on the Saturday.

December 2016

We can see clearly now……….
This new ability to “See More” must be matched by “knowing what we see” and this balance provides primary care with the opportunity to reduce the workload of ophthalmologists and GPs and assist in fighting sight loss in the UK community. Or does it?

David Gartry

Prof. David Gartry (left) will Chair the debate titled "We can see clearly now ........" and will introduce 4 panelists. Two from the world of new optical technology, Anand Manichand, a specilaist in SLO Fundus Camera Technology and Sanjay Asrani MD a Professor of Ophthalmology and serves as Clinical Director of the Duke Eye Center at Cary with an interest in OCTs.

The other two panelists are Mr Mark Westcott Senior Ophthalmologist at Central London Clinic; Mark's area of expertise includes small incision cataract surgery, glaucoma and inflammatory eye disease (uveitis) and Dr. David GartryWaqaar Shah Vision Strategy 2020, RCGPs, GP and Primary Health Section RSM, Medical doctor with extensive experience working in Ophthalmology and General Practice. Working with a range of bodies to promote the improvement of eye health, providing leadership and strategic guidance.


Be at the show on Saturday 12.15 start. A CET point is available and early booking is recommended.



The Eye to Eye series is funded by the Education Trust of the Worshipful Company of Spectacke Makers with an aim to asist in optical education and to provide an introduction to the fellowship that WCSM provides to the Optical community.



Further information on the Education Programme is now available on a new PHN 100% Optical Education Page plus links to register for the show and to book for the programme events.

100% Optical announces world class education programme.

December 2016

The UK’s largest optical event, 100% Optical, has announced an inspirational education programme for the whole practice team.

In partnership with the Association of Optometrists (AOP), the world leading education programme offers all optical professionals the opportunity to gain their invaluable CET points, over the three day event running from 4-6 February 2017 in London.

New for 2017, visitors can expect extra discussion-based sessions offering even more CET points combining keynote speakers and interactive workshops to support and inspire the whole team.

The UK’s leading eye research charity and the show’s charity partner, Fight for Sight, will provide talks from industry experts including; Dr Denize Atan, Dr Michael Wormstone and Dr Pearse Keane who are part of the charity’s Speaker Network.

The education programme also boasts exceptional seminars from eminent professors, doctors and experts in their field including Professor Ed Mallen, Dr Maggie Woodhouse, Stephen Lash and Allon Barsam.

The seminar programme is split into hubs, with leading international experts speaking on the main stage, lens hub (contact lens and ophthalmic) and equipment hub giving visitors a 100% experience of their industry.

Commenting on the education programme, Dr Ian Beasley, AOP Head of Education, said, “In 2017, 100% Optical will continue to build upon its reputation for delivering world class education. Delegates will benefit from insight provided by experts from optometry, academia, ophthalmology and further afield.

“The AOP’s legal team will be on hand to open the event on the Saturday with a hard-hitting dramatisation coupled with a live discussion on how to avoid potential conflict and medico-legal issues in the patient journey.

“Other highlights include an update on myopia by Professor Ed Mallen, paediatrics content delivered by Dr Maggie Woodhouse along with key names from ophthalmology including Stephen Lash and Allon Barsam. The strength of the programme is its diverse appeal from our international speaker, Jeff Gerson, to popular peer discussion sessions, and content from psychologists, Professor David Crundall and Dr Samantha Strong, sharing insight from their respective specialist fields.”

Event Director Nathan Garnett said, “We’ve built the education programme to appeal and train the wider practice team this year so brand new for 2017 will be more interactive seminars with sessions on communication, frame fitting skills and career progression for optical assistants.

“With even more CET points available, 100% Optical is the perfect place to start earning your required points for the year. As always there will be over 100 hours to bank with experts from across the industry so it’s a good idea to book early and secure your slot!”

Hannah Cosh, Head of Fundraising at Fight for Sight said, “I am very grateful to the AOP and 100% Optical for giving members of the Fight for Sight Speaker Network a platform to discuss their funded research projects and highlight the importance of eye research.

“The funds we receive from 100% Optical as charity partner helps to support our ongoing mission to stop sight loss in its tracks. By funding pioneering eye research, we’re helping to create a future that everyone can see.”

Commenting on his lecture, ‘Myopia: The short and the long view’, Professor Edward Mallan said, “Myopia is a very important global eye health issue. Research evidence suggests that practitioners may be able to modify the progression of myopia, via a number of methods.

“The eye health sector is well placed to offer myopia control therapies in due course, but further research evidence is necessary to investigate fully the safety and efficacy of treatment. Myopia control presents a great opportunity to improve the long-term eye health of our patients.”

Space for the world class educational programme is limited so advance booking is recommended.

PHN (Co-media partners of 100% Optical) have produced a new page highlighting the education program at the show in February.

IACLE welcomes new sponsor to help support contact lens education worldwide.

December 2016

IACLE meetingEuclid Systems Corporation is the latest company to become a Donor Sponsor of the International Association of Contact Lens Educators.

The US-based manufacturer specialises in myopia management and orthokeratology lens products. The company makes the Emerald brand Ortho-K lens which has US FDA approval and regulatory approvals from countries throughout Asia and Europe.

Euclid joins IACLE’s major sponsors – Platinum Sponsor Alcon, and Silver Sponsors CooperVision and Johnson & Johnson Vision Care Companies – who together help support the association’s high-quality contact lens programs worldwide.

IACLE is the leading provider of educational and information resources essential to contact lens educators. It currently has 776 active members in 71 countries around the world. Of these, around half are in its Global Priority Countries (China, India, Korea, Taiwan, Mexico, Brazil and Russia). Europe and North America are also well represented.

Through its members, IACLE’s programs reached more than 20,000 students in nearly 600 institutions in 2015. IACLE recently introduced the New IACLE Contact Lens Course (ICLC), a 30-lecture course fully revised and updated by the world’s leading authorities in contact lenses, to keep pace with developments in the contact lens field.

IACLE President Dr Shehzad Naroo welcomed Euclid as Donor Sponsor: ‘On behalf of IACLE we look forward to working with Euclid and are happy that they share our vision of educating the practitioners of tomorrow. We are very grateful to all our sponsors because without them we simply wouldn’t exist. We hope that we can attract more sponsors to help with the mission of IACLE in the future.’

Image shows: Dr Shehzad Naroo (centre) pictured with staff and students during a visit to Korea in 2016

AOP Student Conference educates and entertains

December 2016

The annual AOP Student Conference, 26-27 November, drew third and second year optometry students from across the country, with delegates benefitting from new tailored career and clinical advice.

AOP students
The 2016 event was the first to feature a program stream designed specifically for third year students, in addition to the existing education aimed at second year students and below. Many attendees returned to the conference for a second time; Aisha Saddiqa, a third year student from Ulster University, said: “[the event is] a great opportunity, I came last year and I came again this year”. Describing what she had found most useful as a third year, Ms Saddiqa said: “the highlight for me was gaining a different outlook on specific clinical skills, so looking at them from a different angle that I wouldn’t have done normally”.

The big hit of the event, among all years, was optometrist and comedian Sarah Morgan, whose key note lecture and presentation on ‘Top 10 communication tips for exceptional optometrists’ brought together practical advice and humour. Networking, particularly meeting potential future employees, was also popular. Niraj Shah, a second year student at the University of Hertfordshire, commented: “[there are] a lot of good companies, including some you wouldn’t think of. It’s been a great weekend – really diverse”.

Mr Shah was also one of many attendees who highlighted a desire to know more about different paths within optometry, saying: “your career... it’s not one straight line”, and described the guidance provided on different roles as a huge benefit of the event.


The event also included a drinks reception and gala dinner on Saturday evening, where Manchester University were awarded this year’s AOP Film and Television Award (AFTA).

Shamir is revving full speed towards 100% Optical in 2017.

December 2016

Shamir F1 ride

Shamir will be bringing the ultimate driving experience to the ExCel, London, in February.

Are you ready for an incomparable driving experience with Shamir UK? Will you be the fastest?

Shamir, are returning with an almighty bang in February 2017 as they bring our own Formula 1 simulator to stand W330 in the 100% Eyewear section.

It’s the first time it’s been done at 100% Optical and we can’t wait for you all to have a go! Make sure you have registered to take your seat behind the wheel!

Competitions will be held daily with an ultimate race off to crown the fastest driver every day of the show!

Once you’ve enjoyed our ultimate driving experience, come over to Stand L110 to catch your breath with some refreshments and talk with thier expert team of Lens Consultants.

Read more about the events previewed on our 100% PHN pages.

Academy 2016 Anaheim Attendance Exceeds Previous Meeting Records.

November 2016

Academy 2016 Anaheim was the 95th annual meeting of the American Academy of Optometry, and the largest meeting in Academy history with 7,720 total registrants.

This included 4,379 optometrists and vision scientists and 1,593 students, marking a 3% overall increase in attendance over 2015. Attendees engaged in high-quality learning, experienced new products and technologies in a packed Exhibit Hall, and met the optometrists and vision scientists who are not only conducting the research, but also bringing the results to their clinics and practices.

The Plenary Session was titled “Today’s Research, Tomorrow’s Practice®: Current State of Health Care and Research.” Malcolm Gladwell spoke to over 3,000 attendees about the changing nature facing health care practitioners in the 21st century. The second half of the Plenary Session featured a panel discussion moderated by Karla Zadnik, OD, PhD, FAAO, and featuring Robert Warner, MBA, of Alcon, Herm Cukier of Allergan, and Howard B. Purcell, OD, FAAO of Essilor of America.

The second joint educational program of the American Academy of Optometry and the American Academy of Ophthalmology, “Corneal Infections and Contact Lens Wear: An Evidence-Based Approach to Navigating the Risks and Complications,” took place in Anaheim, and was also presented at the American Academy of Ophthalmology annual meeting in October of this year. Speakers were Loretta Szczotka-Flynn, OD, PhD, FAAO, Elmer Tu, MD, Thomas M. Lietman, MD, Deborah S. Jacobs, MD, Fiona J. Stapleton, PhD, FAAO, Suzanne Fleiszig, OD, PhD, FAAO. This collaboration represents a continued effort by the two Academy organizations to work together to better prepare and support their members in delivering the highest quality eye care.

A highlight of the meeting was the President’s Banquet on Saturday where a record 267 new Fellows were inducted into the American Academy of Optometry. Fellows of the Academy must complete a candidacy process that includes submitting written work demonstrating their skills as an optometrist or vision scientist, and sitting for an oral exam at the annual meeting of the Academy. It is estimated that 10% of practicing optometrists in the United States are Fellows of the American Academy of Optometry (FAAO). Optometrists, scientists, educators, librarians, administrators and editors are eligible to become Fellows of the Academy and earn the right to use “FAAO” after their name.

In addition, 5 individuals were awarded Diplomate status by Sections of the American Academy of Optometry. Diplomates are Fellows of the Academy who wish to demonstrate their skill in a specific area. Currently eight Sections offer Diplomate programs: Anterior Segment; Binocular Vision, Perception and Pediatric Optometry; Comprehensive Eye Care; Cornea, Contact Lenses & Refractive Technologies; Glaucoma; Low Vision; Optometric Education; and Public Health & Environmental Vision.

The American Academy of Optometry is also pleased to announce Joseph P. Shovlin, OD, FAAO, as the incoming President of the American Academy of Optometry. Dr. Shovlin was formally inducted during the meeting in Anaheim. The 2017-2018 Board of Directors is as follows: Joseph P. Shovlin, OD, FAAO, President; Barbara Caffery, OD, PhD, FAAO, President Elect; Brett G. Bence, OD, FAAO, Immediate Past President; Timothy T. McMahon, OD, FAAO, Secretary-Treasurer; At large board members Susan A. Cotter, OD, MS, FAAO; Pete S. Kollbaum, OD, PhD, FAAO; Carl H. Spear, OD, FAAO; and Jeffrey J. Walline, OD, PhD, FAAO.

The American Optometric Foundation (AOF), the Academy’s foundation supporting research and education, would like to thank registrants, sponsors, donors, awardees, and volunteers for making Academy 2016 Anaheim another huge success. The meeting resulted in more than $220,000 in donations and new pledges. Approximately 180 supporters attended the Foundation’s Celebration Luncheon, resulting in more than $40,000 in donations and pledges at that event alone. Special thanks go to the six individuals and couples who joined the Presidents Circle or moved up a level during the meeting by making pledges or donations of $10,000 or more. Because of their commitment, the AOF Circle of Giving, which includes President’s Circle, now has more than 150 members. Additionally, the AOF would like to thank the Alcon Foundation for their support with the Howard the Hedgehog event where 2,020 attendees downloaded a free copy of Howard and the Amazing Eye Exam, triggering a $25,000 donation to the AOF to support pediatric research.

Optrafair organisers stress commitment to the Optical Profession.

November 2016


Optrafair covers the whole of the profession, from equipment and lenses to eyewear and business services; all corners of the eye care profession available to the professional in one convenient location.

Respected suppliers of OCT and topography instruments, leading providers of digital lens products and technology, independent business consultants and practice buying groups, leading frames suppliers, niche fashion boutique suppliers and the associations that represent every part of the sector can all be found at Optrafair.

You can register now here.

PHN providers of the free independent Opchat news to over 7000 professionals each week are co-media partners of Optrafair organised by the FMO and MA Group. Visit the Optrafair page here.

100% publishes 2017 EXHIBITOR LIST which is now available on line.

November 2016

100% Exhibitors

Media 10 organisers of 100% Opical are delighted to reveal the official 100% Optical exhibitor list for next year's show.

The UK's largest optical event will continue the successful format of four distinct sections; eyewear, equipment, lenses and business services, providing the complete solution for the industry.


Discover hundreds of British and international eyewear brands and designs within the eyewear section at 100% Optical. Visitors can expect to see new exclusive collections, which can't be seen at any other show in the UK, including children's, luxury, fashion, sport and 3D printed ranges.


100% Optical provides the perfect platform to gain an insight, test and buy the most cutting-edge technology on the market from the world’s leading manufacturers. The growing equipment section will offer the largest range of exhibitors than ever before!

Book a meeting today!

We want your visit to 100% Optical to be as productive and rewarding as possible, so we have created a brand new function allowing you to easily arrange meetings with our exhibitors.

Simply view the profile of your chosen supplier or supplier, click 'Arrange a meeting' and complete the short form. It's that simple!


The lenses section is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions, including contact lenses, optical and ophthalmic lenses, sports lenses and accessories.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions. Industry experts will be available to answer your questions and provide support to your practice.

Click here to take a peek at the broad array of exhibitors providing the most exciting show to be seen in the UK in 2017.

PHN providers of the free independent Opchat news to over 7000 professionals each week are co-media partners of 100% Optical organised by Media 10. Visit their page here

Take a sneak preview of the exhibitors providing PHN details of what you will find on their stand next year. Click to Preview Pages

Heidelberg Engineering to bring OCT to life nationwide.

November 2016

Spectralis OCTHeidelberg Engineering is once again hitting the road to bring OCT to life with OCT LIVE: a series of CET-accredited educational events nationwide.

Delegates will be guided through the patient journey, from scanning the patient live in HD on the big screen to interpreting the images and making a decision on patient management.

These interactive, CET-accredited sessions challenge the classic case study book format and demonstrate how a multimodal imaging approach can be used in real life to pinpoint pathology and refer with confidence.

"The OCT LIVE roadshows are an exciting way for practitioners to learn about OCT as they can see the scan taking place live in high definition and learn how they can use OCT for the detection and monitoring of retinal disease and optic neuropathies" explains Christopher Mody, Director of Clinical Services at Heidelberg Engineering.

The roadshows are held in the evening, starting at 6.30pm and are suitable for OCT beginners and skilled users alike.

Three interactive CET points are available for both optometrists and dispensing opticians.

Find an OCT LIVE event near you and register by visiting this link:

Heidelberg Engineering support PHN amongst other industry leaders which helps us provide an independent news service to you on the Opchat Pages. Visit Heidelberg's page here.

Pioneers lecture lifts the lid on the future of contact lens design.

November 2016

An increase in the accuracy of computer modelling is resulting in better quality contact lens design – but there’s scope for further improvement in the years to come.

Prof Graeme YoungSpeaking as part of the Pioneers lecture at the British Contact Lens Association’s Visionaries conference in London, Prof Graeme Young said advances in technology were now resulting in better quality lenses.

He added: “Soft contact lenses have improved to such an extent that we take for granted most fittings will be trouble-free. This has come about through gradual improvements in lens design, precision manufacturing and accumulated experience.

“But the technology has not yet developed as far as it can. There’s plenty more that can and will be done to improve design further.”

The lecture was met with widespread acclaim from delegates, and Optometrist Indie Grewal said: “He took us on a journey looking at the many things that are considered far less often these days in a soft contact lens fit. He revisited how these measurements directly impact how a lens performs on the eye.

“From looking at the effect of base curve and sag, to HVID and corneal diameter, Graeme also took us through the significance of edge design both with regard to comfort and ocular physiology.

“Many of these we give a passing thought to when fitting disposable lenses, partly because the parameters are fixed, but if we could individualise a lens fit, which is possible, a tailored fit could have eyecare practitioners making full use of topography and OCT and bring back a level of speciality when one fit doesn't fit all.”

Prof Young also showcased a 'mock' computer-generated eye which was put together after reviewing topography from 116 different eyes.
The Visionaries event, held for the first time at London’s Royal College of Surgeons, saw more than 120 attendees enjoy a series of lectures, with positive feedback from exhibitors and delegates alike about the new venue and the line-up of expert speakers.

Dr Janis Orr discussed in detail the latest research in myopia management and explored what practitioners can now do in practice, ensuring they are at the forefront of the latest thinking and research.
Ian Cameron examined ways of thinking differently about the patients’ needs to upgrade their experience and Allon Barsom, consultant ophthalmologist, discussed where 2016 finds us in innovation in Refractive Surgery.
An exhibition was also held as part of the event, with stands from leading contact lens and anterior eye specialist companies such as Alcon, CooperVision, Menicon, Johnson & Johnson Visioncare, mark e’nnovy and Topcon.
BCLA President Brian Tompkins said: “Visionaries was an action-packed rollercoaster ride of learning which helped shine a light on lenses and gave practitioners the chance to future-proof their practice.

“It’s an exciting time for the industry and it’s essential that we stay on top of the many technical advances that are changing the face of modern contact lens design.”

60 new exhibitors join 100% Optical, the UK’s largest optical event in 2017.

November 2017

100% Optical continues to evolve with the optical industry by featuring an extensive range of exclusive exhibitors, which have never been seen before.

Exhibitors can expect to meet more buyers than any other event in the UK, as 100% Optical 2017 promises to be the biggest and most exciting edition to date!

You can get a preview of the exciting new and never before seen products and services by clicking here to the PHN Co-media 100% preview pages.

Want to join in the fun? There’s still time to secure one of the last remaining places

Heidelberg Engineering sets the standard in OCT training for dispensing opticians.

November 2016.

Heidelberg roadshowHeidelberg Engineering offers a diverse range of OCT training courses, all of which are accredited for both optometrists and dispensing opticians.

The company has already run more than 50 points worth of interactive CET in 2016, with plans to increase the number of courses in 2017.

Courses focus on fundus and OCT image acquisition and analysis for both retinal diseases and glaucoma. Many use the OCT LIVE format, where patients are imaged live on the big screen followed by a discussion on the use of imaging in diagnosis and referral protocol.

“We would like to highlight that our training courses are accredited for dispensing opticians too.

Despite acquiring images with OCT routinely, dispensing opticians are often overlooked when it comes to CET points for imaging.”, explains Christopher Mody, Director of Clinical Services.

Visit to find out more about upcoming events and to book your place.

Heidelberg Engineering sponsor the profession and industry's free independent online news and knowledge resource on Opchat News. Visit their pages on PHN and link further to their site from them.

100% announces “Last 3 Spaces Remaining in Business Services”

November 2016

MidshireInterested in meeting optical professionals with a total budget of £64m, looking to invest in their practice?

100% Optical offers the complete range of business services including financial planning, IT software, shopfitting and display marketing solutions.

For example:

Award-winning independent supplier, Midshire has launched its own hosted desktop solution – Desktop Monster. A simple, cost-effective, easy to use solution, Desktop Monster allows you to work anywhere in the world with an internet connection and an internet enabled device.

Read about the other exciting and useful business opportunity networking you can do at 100% this Feb 4th onwards in our preview pages on PHN.

Registered yet for free? Register Here.

Optometry Tomorrow 2017 - deadline extended for discounted tickets.

November 2016

The 50 per cent discounted rate for Optometry Tomorrow, the College’s leading annual conference, has now been extended for another month.

The College’s two-day conference will take place at the Hilton Birmingham Metropole Hotel from 19-20 March 2017. College members who book by 30 November can purchase a two-day ticket for £165 (full rate £330), or a one-day ticket for £115 (full rate £230). Further discounts are available for students and members who qualified from July 2013 onwards.

The conference programme, which is now available in full on the Optometry Tomorrow website, includes a keynote lecture from Ian Flitcroft, Consultant Ophthalmologist and Associate Clinical Professor at the Children’s University Hospital in Dublin; ‘It’s 2017. Is correcting refractive error alone good enough?’

The programme also includes a highly anticipated debate between Professor John Lawrenson FCOptom, and Dr Colin Parsloe, Ophthalmologist, East and North Hertfordshire NHS Trust, on evidence based treatments for blepharitis, entitled: ‘Don’t throw the baby out with the bathwater! Baby shampoo debate’. Presenter, Professor Lawrenson said: “Optometry Tomorrow is the premier CET event of the optometry calendar so I’m very pleased to have the opportunity to take part in this important debate, which will be informed by the current evidence-base on lid hygiene. The efficacy and safety of baby shampoo will form the basis of our debate so I will look forward to it and the lively discussion that is sure to follow.”

Take a look at the full programme.

100% Optical publishes first Foresight Magazine to help visitors and exhibitors keep up with exciting plans

October 2016

Foresight by 100%

100% welcomes you to the first issue of Foresight, 100% Optical's official newsletter.

We will be bringing you a round up of the latest industry news, in addition to product launches, opinion pieces and updates on the UK's largest optical event, straight to your inbox if you register today.

Read our first edition now.

Start reading the preview pages on Opchat at PHN and register online here.

LONDON welcomes back 100% OPTICAL.

October 2016

The UK’s largest optical event set to attract crowds as registration opens for the 2017 show

Silhoette at 100%Thousands of optical professionals are being promised an experience like no other as the UK’s largest optical trade event, 100% Optical, sees market leaders Shamir, Specsavers, ZEISS and Silhouette join its growing 2017 line-up.

Organiser Media 10 is promising visitors a prestigious and packed event – with new exhibitors, exciting fashion shows, a new-look Dispensing Workshop and VIP hosted buyers programme, in addition to the world-leading CET education and speaker programme.

The must-attend show attracts global brands from across the optical industry, and is expected to welcome 8,000 UK and international visitors to London on 4-6 February 2017.

William Morris, Birmingham Optical and Heidelberg Engineering are just some of the names returning to the show, solidifying its popularity. They will be joined by a range of new exhibitors across the eyewear, equipment, lenses and business services sections of the show, including Cerium Visual Technologies, Optos, Sospiri Eyewear and See Concept.

Kimberley Sangster, managing director at Cerium said, “100% Optical offers Cerium Visual Technologies the opportunity to reach relevant industry professionals, at a location in the very heart of London. A robust and extensive education schedule allows for pertinent learning, whilst the show continues to grow year-on-year. It felt like the right time for Cerium Visual Technologies to join the ever-growing community of those supporting 100% Optical."

William MorrisAs announced earlier this year, the most important awards event in the optical calendar, the AOP Awards, is now part of the exciting 100% Optical schedule. The awards will take place in the evening of Sunday 5 February at ExCeL London, giving visitors an opportunity to celebrate with their industry peers and make their visit to the show more rewarding.

“We’re really excited to be in our fourth year of 100% Optical,” said event director, Nathan Garnett. “The response to last year has been incredible, proving that whether you’re an optometrist, eye surgeon, dispensing optician, assistant buyer, practice manager, or a manufacturing optician you will find everything you need at 100% Optical.

“For 2017, we’re going even bigger, giving visitors what they need to make the most of the weekend’s education and business opportunities whilst also having a great time. Work has already begun on another inspiring speaker and education programme with our partners at the AOP along with ABDO, LOCSU, WCSM and BIRA to offer more CET points to visitors. We’re particularly proud of our education offering and look forward to unveiling our programme from the end of October.

Catwalk at 100%“We’ve been amazed at how much the show has grown over the last three years and the response from the industry has made it the must-attend event of the optical calendar. We’ve seen 20% growth in exhibitors and visitors each year and will continue to make that our target in 2017. We could not have achieved what we have so far without the support of the manufacturers and suppliers and of course the AOP and its members. 100% Optical is very much designed for the profession, by the profession and that’s what has helped set it apart from all the rest.”

Fight for Sight is back as the show’s charity partner for a third year and will be looking to raise awareness and funds for pioneering research from exhibitors and visitors alike, with the Saturday evening rockaoke and #BlinkWinkThink campaign.

100% Optical is also supporting the #Londonisopen campaign, launched by the Mayor of London, confirming that London remains the leading business hub within the UK.

Tracy Halliwell, director of business tourism and major events at London & Partners said; “We’re thrilled to see events such as 100% Optical in the city and welcome the many international visitors that it attracts, highlighting that London is open to everyone. Whilst visiting the city delegates can enjoy many of the cultural attractions, Michelin Star dining and world-class-theatres and museums that make London such an attractive destination.”

Read more about 100% Optical and Register Free on the PHN Co Media Page here. and view the expanding preview pages here.

Vision Impairment Awareness Workshops on the way.

October 2016

ELOC meetingsEast London and City Local Optical Committee has once again secured funding from Newham Together (Newham Community Education Provider Network) to run a series of Vision Impairment Awareness Workshops with East London Vision. The workshops are aimed at those wishing to provide a high quality service to blind and partially sighted people. The workshops are presented in three formats to allow delegates to attend at different times of the day and to choose more in depth sessions if they wish.

ELOC meetingsThe training is targeted to anyone in Newham who provides health and social care to patients and the public who may be affected by a visual impairment and that this includes general practitioners, optometrists, dentists, pharmacists, nurses, social workers, health and social care assistants and voluntary sector workers.

The aim of the workshops is to provide those attending with relevant information relating to sight loss so that they can provide effective, person centred assistance to Vision Impaired people and:

• Use appropriate terminology with people experiencing some form of sight loss

• Understand the different impact of various causes of sight loss

• Guide a vision impaired person

• Understand how to communicate with Vision Impaired people effectively

ELOC meetingsTopics that will be included are:

• Terminology, including language and Vision Impairment culture and etiquette

• Sighted guiding, with practical demonstration and participation

• The effect of common eye conditions, including the use of simulator spectacles

• Communications, covering verbal written and listening

• Equipment, including specially designed and everyday items

• NHS England Accessible Information Standard – explaining the requirement of the Health Sector

• Making your Practice services easy to use, demonstrate how you can make your service easily accessible to Vision Impaired people

Workshops will take place at:

St Mark’s Community Centre, 218 Tollgate Road, Beckton, E6 5YA

10th November - 12.30pm - 2pm (registration from 12pm)
15th November - 10am - 3.30pm (registration from 9.30am)
22nd November - 12.30pm - 2pm (registration from 12pm)
29th November - 6pm - 9pm (registration from 5.30pm)
1st December - 10am – 3.30pm (registration from 9.30am)
8th December - 12.30pm - 2pm (registration from 12pm)

To book a place and for more details, please go to

Success at Silmo 2016 from 100%’s investigative visit.

October 2016

The 100% Optical team enjoyed a very successful trip to Silmo in Paris, with new international eyewear brands signing up to the UK's largest optical event.

The London show has quickly established it's position as the number one destination for eyewear buyers from across the world, with £122m eyewear budget available in 2016.

Inspecs"Inspecs Group is now entering its 30th year of bringing beautifully-designed, branded eyewear to opticians around the world, and we are proud to bring our updated double award-winning ‘Great British High Street’ stand to the premier optical show in the UK.” Said Robin Totterman, CEO, Inspecs


Liana Minute, Director, Omas S.R.L. introduced "The Omas collection which see’s the introduction of a diamond coating for acetate temples and front. A technique taken from the art of the goldsmith and used to adorn precious jewels. Together with the setting of crystals and a floral design embedded in the glasses this technique plays on a smooth/raised effect that is textured and pleasing both for the eye and to touch. We are proud and excited to present our eyewear to the luxury optical boutique owners at February’s 100% Optical show."

Check out these and many more of the exciting brands you will only see at 100% next February and register now.
Visit the 100% Optical Main Page and the developing new Preview pages which will expand as we get closer to the show.
PHN is a Co Media Partner of 100% Optical and Media Ten who organise the event.

Optrafair going to be an even bigger and better show next April.

October 2017

Optrafair is back at the Birmingham NEC next year for an even bigger and better show.

Don't miss out on booking your FREE ticket for the original optical exhibition.

Optrafair showcases all that is great in British optics and offers exceptional CET opportunities for visitors.

The event is ‘by the sector, for the sector’ with surpluses ploughed back into optics for the good of everyone in the industry. Launched in 1978, Optrafair continues to galvanise optics and shape the future.


The barCENTENARY BAR - The bar will showcase the heritage and developments of the British optical sector, celebrating 100 years of the FMO.

– Delivering a series of hard-hitting business sessions, real-world case studies and advice to drive business decisions.

TREND FORECASTING - Helping designers and buyers with choosing the right products at the right time for their business.

- Learn from experts who will show you how it’s done, explain the setup and give top tips for you to take home.

Registration for Optrafair 2017 is now open!

Visit the Optrafair Page on PHN, who are Co Media Partners for the Annual Event.

Avizor finds a very receptive audience amongst College delegates.

October 2016


Avizor, recent arrivals in the contact lens and dry eye solutions UK market received a warm welcome from many of the delegates at the Optometry Tomorrow Bitesize conference recently.

“It’s been some time now since practitioners had access to “Optician Only” solutions,” explained Ian McDermott the General Manager of the UK operations of Avizor.

Avizor provides Optical Practices with a competitive edge in their contact lens business by providing highly effective solutions for both contact lens wearers and those with dry eye conditions unavailable in retail chains.

“Bringing a new brand to market in the UK is always a challenge despite its very successful heritage in Europe. But we are very pleased with the response from Independent Practitioners so far which has enabled us to triple our support staff this year. The College delegates have demonstrated how keen they are to use our “Optician Only” product, with the possibility of “own branding” in the future.”

Avizors Dry Eye products were of particular interest and are proving highly effective in the control and alleviation of what is now a recognised increasing problem in seen in practices today



Avizor are sponsors of your Free Opchat News helping us provide an Independent news source to over 7000 professionals 24/7. See their page on the Suppliers Guide here.

Heidelberg Engineering partners with etCETera to deliver free CET.

October 2016

Retinopathy Macula r Hole

Heidelberg Engineering has teamed up with etCETera and to deliver free CET for optometrists and dispensing opticians.

EtCETera is a new free quarterly journal that works in conjunction with to provide eye care professionals access to a range of educational material.

Each issue of etCETera will feature a case study from Heidelberg Engineering and three additional case studies will be available online at

“The case studies include real life examples of macular disease and provide the patient history, OCT and fundus examination results”, explains Christopher Mody, Director of Macular Hole on OCT Clinical Services. “They are designed to enhance and test the diagnostic skills of optometrists and dispensing opticians who must diagnose and manage each case correctly and then compare their answers to the feedback from the subject expert.”

Viewing the case studies online and completing the multiple choice questionnaire is worth 1 CET point to both optometrists and dispensing opticians. Participants just simply register for a free account on to gain access.

A new set of case studies and CET will be available with each release of etCETera.

Visit to register to receive etCETera and click on the Heidelberg Engineering tab on the homepage to complete the CET now.

100% Optical now has the widest selection of eyewear compared to any other UK event.

October 2016

100% Header

Whether you supply fashion, sports or luxury eyewear, we have 1000's of buyers waiting for you at 100% Optical. Now is the time to showcase your brand at the UK's fastest growing optical show and benefit from 5 months of award winning marketing.

Leading International Brands: Lindberg, Silhouette, Kenmark Optical and Optim

Fashion: Charlie Temple, Zuma Eyewear,

Luxury: Gotti, Sospiri

Sport: Bolle, Julbo.

Read their stories and see the products on the new 100% Optical 2017 Preview Pages on PHN.

Opchat News published by PHN is a chosen Co-Media Partner of 100% Optical.

Voting now open for finalists of the AOP Awards 2017.

October 2016.

The Association of Optometrists (AOP) today releases its shortlist and opens for a public vote on the finalists of the prestigious AOP Awards.

The annual sector event recognises the highest levels of achievement in UK optics – celebrating extraordinary talent and outstanding contributions across the profession.

There are 11 awards voted for by the public, across 13 categories that showcase the breadth of important work being carried out by optical practitioners UK-wide. The Lifetime Achievement award is selected by the AOP Chair of the Board, Kevin Thompson, and the AOP Chief Executive, Henrietta Alderman. For the first time, AOP members will also vote for the Product of the Year award which will be launched in mid-October 2016.

Ms Alderman said the Awards is “about celebrating the talent and expertise of practitioners who contribute so much to the public and profession.” She added: “This year we have seen some remarkable entrees who demonstrate real commitment and skill in delivering for patients as well as playing an important role in the optical community. We are looking forward to giving them the recognition they deserve.”
Last year’s Optometrist of the Year winner, Dr Martin Smith, said he was overwhelmed when he won the accolade, commenting: “Winning Optometrist of the Year is a great feeling, it is an honour.”

Members of the public can cast their vote, and find out more about the Awards, by visiting awards. Voting will close at midnight on Sunday 18 December.

The winners will be announced at a black tie awards ceremony on Sunday 5 February 2017.

For the first time, the event is taking place at leading trade event 100% Optical in London.

Patients and practitioners can help celebrate and support this year’s finalists by booking a ticket at: awards.



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