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Opchat Magazine Industry NewsIndustry News, January to March 2019

Record growth leads to expansion in size and delivery
HMRC letter provides the latest guidance to businesses about the UK leaving the EU
BELVIE chooses ZED.COMM for European Trade Communications activity as well as the management of Social Media
Heidelberg Engineering appoints new northern sales manager
Read Industry News published from October to December 2018

Record growth leads to expansion in size and delivery

February 2019

OptinetOptinet, the IT services division of the National Eyecare Group (NEG), has declared 2018 its most successful year ever with record installations of its flagship Optinet FLEX practice management system (PMS). Due to this rapid growth, the company has doubled the size of its offices in Malvern, Worcestershire, and opened a dedicated on-site training facility.

Established in 1983, Optinet was born out NEG’s mission to enable its members to order directly from suppliers – saving them both time and money – and to support independent practices in areas such as marketing and communications. Over the years, Optinet has developed more and more features, from patient record and recall to till, diary, stock, dispensing, clinical record and more.

The launch of Optinet FLEX in 2013 took the software to another level, giving users a range of new and enhanced features such as Optical Payment Services, direct debit collection integration, and centralised mailing with Webpost and Docmail. Optinet was the first PMS company to offer a fully integrated option for the Scottish EGOS payments – and this year, Optinet FLEX will integrate with Xero accounting software and the English EGOS system.

To continue improving its software and services, Optinet recently doubled the size of its office space to accommodate its growing customer service and sales teams. The space also houses a new dedicated training facility, allowing practice teams to attend for special training days – such as the ‘new join’ course to bring new members of practice staff up to speed on using Optinet FLEX.

Commenting on these exciting developments, Phil Mullins, NEG Operations Director, said: “From the outset, Optinet’s fundamental aim was to produce an affordable system that was easy for all members of practice staff to use; one that worked with the practice rather than the practice working with the software.
“We are immensely proud of how far Optinet has come over the past 30 years – thanks in no small part to our hard-working Optinet team. We believe that Optinet FLEX is one of the most powerful practice management systems on the market today. We will continue to invest in our success – working with our users to develop the software so that Optinet FLEX remains at the heart of their business success.”

HMRC letter provides the latest guidance to businesses about the UK leaving the EU

February 2019

Whilst the letter is aimed at companies that trade only with the EU, the latter half has some interesting and useful links for those who have mixed sales and mixed supply to and from the EU. Many of the frame brands are either made or sold through from the EU including the Irish Republic which is well known for some service companies like Google and Dell who invoice across the borders.

As well as wholesalers who sell on B2C even some practices purchase goods and services from the EU recognised on their VAT returns. So while we await guidance for those further down the export chain, this letter and its links may at least show some of the Governments early thinking.

HMRC Letter:

HMRC have published their latest letter to UK businesses that trade only with the EU, with details of important actions they need to take and changes to be aware of in the event of the UK leaving the EU without a deal. It is our third letter to businesses on preparing for the UK leaving the EU.

The letter asks businesses to take a number of actions to prepare for no deal. These include:

• registering for a EORI number at Get a UK EORI number to trade within the EU

• deciding if they want to hire an agent to make import and/or export declarations for them or if they want to make declarations themselves using relevant software

• registering for Transitional Simplified Procedures (TSP), which is a new process to make importing easier than it otherwise would be for the initial period after the UK leaves the EU, should there be no deal – registration opens from 7 February on GOV.UK.

There are also important updates on the way businesses trading with the EU pay import VAT and use EU VAT IT systems if we leave with no deal. You can read the full letter at Letters on 'no deal' Brexit advice for businesses only trading with the EU.

These changes do not apply to trade across the Northern Ireland-Ireland land border. We will set out information about the arrangements for trading with Ireland as soon as we can.

New guidance

We have also published new guides on GOV.UK on:
Customs procedures

Moving goods to and from the UK

VAT IT systems rules and processes

The guides provide further information explaining what these changes mean for UK businesses that trade with the EU. You can find the guides at Trading with the EU if the UK leaves without a deal.

New ‘Prepare your business for the UK leaving the EU’ tool

We have also published a ‘Prepare your business for the UK leaving the EU’ tool to help UK businesses find out:

• what they need to do to prepare for the UK leaving the EU
• what’s changing in their industry
• information on specific rules and regulations.

All businesses need to do is answer 7 simple questions to get guidance relevant to them and their sector. You can access the tool at Prepare your business for the UK leaving the EU

BELVIE chooses ZED.COMM for European Trade Communications activity as well as the management of Social Media

February 2019

lBelvie FR Belvie the French eyewear brand, result of the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, has appointed Zed_Comm as press office and media relations agency for communications in the trade Europe communication activities and the management of social channels.

The name Belvie means “beautiful life” and the mission of the eyewear brand is seeks to represent the ideal product for those who are looking for quality, technology and aesthetics in their life also through a glasses frame able to convey the true personality of the wearer. Both the prescriptioneyeglassesand sunglass frames can be recognized for their modern design,paired with sophisticated colors, top quality and handmade materials and a perfectly comfortable fit.

With its two offices in Milan and Verona, the Zed_Comm communications and public relations agency has been in business for 25 years. As well as conventional press office, public relations and advertising consulting services, the agency also offers innovative forms of communication, event organisation and marketing strategies designed to ensure visibility and high performance levels.

The experience it has already gained in the industry with various eyewear, fashion and design industry clients, and its innate versatility, make Zed_Comm BELVIE’s ideal partner, able to offer ideas for innovative, wide-ranging communications.

Heidelberg Engineering appoints new northern sales manager

January 2019

Matthew McCaffrey Heidelberg Engineering has appointed Matthew McCaffrey as the new Sales Manager for the northern region to keep up with increasing demand for multimodal imaging solutions and maintain the high standard of customer service that the company is known for.

Matthew began his career as an ophthalmic technician at Wigan Hospital, where he worked for 13 years, before joining the medical devices industry as an account manager for a leading ophthalmic imaging company.

“I used SPECTRALIS during my time in the NHS as an ophthalmic technician and I always loved the platform”, explains Matthew. “SPECTRALIS was a big part of my life during that time and I am excited to be back working with this incredible technology”.

“I am really looking forward to getting to know all my SPECTRALIS customers and feel passionate about exceeding their expectations. Heidelberg Engineering is renowned for their high customer service standards and I am looking forward to contributing to the team”.

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